tag:blogger.com,1999:blog-53250962550030798842024-03-05T10:49:39.984-06:00Mike Dillard's Elevation GroupWhat Mike Dillard did after he made his millions - was to help people find out more about how the rich make and keep their money. Hint: it's not what most people think...robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.comBlogger23125tag:blogger.com,1999:blog-5325096255003079884.post-36069644732356800202015-04-03T06:57:00.001-05:002015-04-03T09:34:22.747-05:00Funded Proposals - The Secret to Making Real Income in MLM<h1 class="entry-title" style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; clear: both; color: #222222; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 26px; font-style: normal; font-variant: normal; font-weight: bold; letter-spacing: normal; line-height: 1.5em; margin: 0px; orphans: auto; outline: 0px; padding: 15px 76px 0.3em 0px; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 1; word-spacing: 0px;">
Most people are going about their <a class="zem_slink" href="http://en.wikipedia.org/wiki/Online_advertising" rel="wikipedia" target="_blank" title="Online advertising">online marketing</a><span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 26px; font-style: italic; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">all wrong</span>...</h1>
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<b style="border: 0px; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">And that's why<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: italic; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">they never make any <a class="zem_slink" href="http://en.wikipedia.org/wiki/Real_income" rel="wikipedia" target="_blank" title="Real income">real income</a></span><span class="Apple-converted-space"> </span>from what they do.</b></div>
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<img align="right" alt="Most network, affiliate and Internet marketers don't know how to really succeed." src="http://robertworstell.com/fundedproposal/index_files/real-life-choices.com-63561870.jpg" hspace="5" style="margin-top: 0.4em;" title="Most network, affiliate and Internet marketers don't know how to really succeed." vspace="5" />The basic problem is that<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">they don't know what they don't know</span>.</div>
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Yes, I had it all wrong to begin with, too.</div>
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I floundered around with talking to my immediate friends and family and wondering why no one really wanted to hear all about the amazing opportunity I'd found. Meanwhile, I kept buying and trying these products, and doing all of their <a class="zem_slink" href="http://en.wikipedia.org/wiki/E-learning" rel="wikipedia" target="_blank" title="E-learning">online courses</a> I could. I figured that if I kept searching around the company website, I'd find the answer.</div>
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No, I never did. (But I was meanwhile going<span class="Apple-converted-space"> </span><i style="border: 0px; font-family: inherit; font-size: 15px; font-style: italic; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">more and more broke</i>...)</div>
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The answer came when I was just about to give up on the whole company. My uplines was out of town and not available. Nothing I was doing in all these<span class="Apple-converted-space"> </span><b style="border: 0px; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">months</b><span class="Apple-converted-space"> </span>of work was even getting a prospect in front of me, much less someone who wanted just to buy some of this product. So I sat down, dejected, in front of my computer and started surfing - seeing if anyone else had this problem.</div>
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Somehow, I stumbled upon<span class="Apple-converted-space"> </span><a href="http://robertworstell.magneticsponsoringonline.com/" style="border: 0px; color: #1982d1; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Magnetic Sponsoring</a><span class="Apple-converted-space"> </span>and that author's<span class="Apple-converted-space"> </span><a href="http://robertworstell.magneticsponsoringonline.com/" style="border: 0px; color: #1982d1; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">free video bootcamp</a>.</div>
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The Secret was hidden in plain sight.</h2>
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<img align="left" alt="Mike Dillard now devotes his energy to helping others achieve real wealth." src="http://robertworstell.com/fundedproposal/index_files/Mike-Dillard-Magazine-Cover.jpg" hspace="5" style="height: 199px; margin-top: 0.4em; width: 160px;" title="Mike Dillard now devotes his energy to helping others achieve real wealth." vspace="5" />People are mostly mis-trained about marketing and "making money".<span class="Apple-converted-space"> </span></div>
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As a herd animal, humankind is trained to always follow, to not stand out. Yet it's the real leaders, the entrepreneurs, who take the risks and attract the following.</div>
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<a href="http://robertworstell.magneticsponsoringonline.com/" style="border: 0px; color: #1982d1; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank"><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Mike Dillard</span></a><span class="Apple-converted-space"> </span>found this out - and became a millionaire before he turned 27. All the clues were right in front of him, yet he was still poor and struggling - because neither he nor anyone else had put them together into a pattern that made sense.<span class="Apple-converted-space"> </span></div>
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And when he did, he was able to build his business rapidly and became a name in the marketing world on his own - a "phenomenon".<span class="Apple-converted-space"> </span></div>
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His turning point what when he simply decided to sit down and just<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: italic; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">study what worked</span>, instead of continuing to do what everyone else did.</div>
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Simply: you make marketing pay for itself.</h2>
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<img align="right" alt="Money is tight when you're starting, so the best way to start is the funded proposal." src="http://robertworstell.com/fundedproposal/index_files/real-life-choices.com-second_income.jpg" hspace="5" style="height: 231px; margin-top: 0.4em; width: 350px;" title="Money is tight when you're starting, so the best way to start is the funded proposal." vspace="5" />People starting out in online marketing, weather it's multi-level-marketing or anything else, can fall into the trap of thinking they have to spend a lot of money - that they don't have - in order to "drive traffic to them". Great sums are spent on advertising in the<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: italic; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">hopes</span><span class="Apple-converted-space"> </span>that the numbers will turn in their favor.<span class="Apple-converted-space"> </span></div>
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But for the vast majority of people doing this, they never accomplish anything that is close to their dreams. Because they are<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: italic; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">following</span><span class="Apple-converted-space"> </span>the wrong example.</div>
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Leaders lead. And that's the point. When you narrow down what works and focus on applying<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">only</span><span class="Apple-converted-space"> </span>what works -<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">it's<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">then</span><span class="Apple-converted-space"> </span>you start making progress</span>.</div>
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And people start following<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">you</span><span class="Apple-converted-space"> </span>because of<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">your success</span>.</div>
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Dillard discovered and perfected the "<a href="http://mlmrockstars.com/orderonline" style="border: 0px; color: #1982d1; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">funded proposal</a>", which is simply a system where interested people are attracted to an opportunity and then lead to their own success by giving them low-cost, high-value educational and training materials that<span class="Apple-converted-space"> </span><i style="border: 0px; font-family: inherit; font-size: 15px; font-style: italic; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">they already want, need, and have been looking for</i>.</div>
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And after that discovery, Mike Dillard tested these results and made his millions within his own company. Other people were easily able to duplicate what he did and so built a fast-growing team of people using this system. That team grew and grew - because his system was<span class="Apple-converted-space"> </span><i style="border: 0px; font-family: inherit; font-size: 15px; font-style: italic; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">easily duplicated and taught</i>. But while he could have kept this only to himself and his team, he knew that he had to get it out to the world. So...</div>
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...he<span class="Apple-converted-space"> </span><i style="border: 0px; font-family: inherit; font-size: 26px; font-style: italic; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">gave it away</i><span class="Apple-converted-space"> </span>as a<span class="Apple-converted-space"> </span><a href="http://robertworstell.magneticsponsoringonline.com/" style="border: 0px; color: #222222; font-family: inherit; font-size: 26px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">free series of online videos and an inexpensive book</a>.</h2>
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<img align="left" alt="Mark Hall studied the funded proposal and came up with his unique backend - you can start today!" src="http://robertworstell.com/fundedproposal/index_files/mark_hall.png" hspace="5" style="height: 176px; margin-top: 0.4em; width: 170px;" title="Mark Hall studied the funded proposal and came up with his unique backend - you can start today!" vspace="5" />That's where it all started to turn around for<span class="Apple-converted-space"> </span><a href="http://mlmrockstars.com/orderonline" style="border: 0px; color: #1982d1; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Mark Hall</a>. He had been working around his MLM company for literally a decade. When he came across Dillard's work, he was able to quickly get 4 people sponsored on his own and saw how this fantastic system would work for anyone.<span class="Apple-converted-space"> </span></div>
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He'd already tried all these solutions being sold online to "get leads" and found that they were too expensive for the average person to get started. Again, they had set the bar too high for someone just starting out. So Hall took his expertise as a web developer and programmer to build a back-end which<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: italic; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">anyone could afford</span><span class="Apple-converted-space"> </span>- so people could learn these basics and apply them, while their incoming prospects funded the simple marketing costs.</div>
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So Hall's success again proved Dillard's system could be<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">applied by<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: italic; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">anyone</span><span class="Apple-converted-space"> </span>in<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: italic; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">any</span>situation</span>.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #373737; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24.375px; margin: 0px 0px 1.625em; orphans: auto; outline: 0px; padding: 0px; text-align: start; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 1; word-spacing: 0px;">
And Mark named his backend:<span class="Apple-converted-space"> </span><a href="http://mlmrockstars.com/orderonline" style="border: 0px; color: #1982d1; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">"MLM Rock Stars"</a>.</div>
<h2 class="entry-title" style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; clear: both; color: #222222; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 26px; font-style: normal; font-variant: normal; font-weight: bold; letter-spacing: normal; line-height: 1.5em; margin: 0px; orphans: auto; outline: 0px; padding: 15px 76px 0.3em 0px; text-align: start; text-decoration: none; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 1; word-spacing: 0px;">
You may be asking yourself - so<span class="Apple-converted-space"> </span><u>which</u> should I chose?</h2>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #373737; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24.375px; margin: 0px 0px 1.625em; orphans: auto; outline: 0px; padding: 0px; text-align: start; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 1; word-spacing: 0px;">
The answer is<span class="Apple-converted-space"> </span><u>"both"</u>.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #373737; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24.375px; margin: 0px 0px 1.625em; orphans: auto; outline: 0px; padding: 0px; text-align: start; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 1; word-spacing: 0px;">
And you can<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">start for nothing but free</span>.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #373737; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24.375px; margin: 0px 0px 1.625em; orphans: auto; outline: 0px; padding: 0px; text-align: start; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 1; word-spacing: 0px;">
In both cases,<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: italic; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a href="http://robertworstell.magneticsponsoringonline.com/" style="border: 0px; color: #1982d1; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Dillard</a><span class="Apple-converted-space"> </span>and<span class="Apple-converted-space"> </span><a href="http://mlmrockstars.com/orderonline" style="border: 0px; color: #1982d1; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Hall</a><span class="Apple-converted-space"> </span>give away the key principles right off the bat</span>. They tell you immediately what you need to know to succeed - and become outrageously profitable "overnight."<span class="Apple-converted-space"> </span></div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #373737; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24.375px; margin: 0px 0px 1.625em; orphans: auto; outline: 0px; padding: 0px; text-align: start; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 1; word-spacing: 0px;">
<img align="right" alt="Once you know how to succeed, it's easy to make your fortune online." src="http://robertworstell.com/fundedproposal/index_files/work-home-easy.jpg" hspace="5" style="height: 350px; margin-top: 0.4em; width: 233px;" title="Once you know how to succeed, it's easy to make your fortune online." vspace="5" />The rest of it is providing the additional needed tools and training to<span class="Apple-converted-space"> </span><i style="border: 0px; font-family: inherit; font-size: 15px; font-style: italic; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">streamline what you are now doing</i><span class="Apple-converted-space"> </span>to quickly build and lead your own team of marketers. Which means you can<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">duplicate Mike Dillard's success</span><span class="Apple-converted-space"> </span>and<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">become a millionaire in a few years or less</span>.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #373737; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24.375px; margin: 0px 0px 1.625em; orphans: auto; outline: 0px; padding: 0px; text-align: start; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 1; word-spacing: 0px;">
It is, of course, up to you. It's your choice.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #373737; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24.375px; margin: 0px 0px 1.625em; orphans: auto; outline: 0px; padding: 0px; text-align: start; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 1; word-spacing: 0px;">
<a href="http://robertworstell.com/omp/fundedproposal.php#top" style="border: 0px; color: #1982d1; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;">Click on both of the above ads on the top left</a>(they'll open in new windows or tabs).<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Sign up with both for their free materials</span>. Study these. Decide if what they offer will help. </div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #373737; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24.375px; margin: 0px 0px 1.625em; orphans: auto; outline: 0px; padding: 0px; text-align: start; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 1; word-spacing: 0px;">
It's that simple. The clock is ticking - and you probably won't find this page again.</div>
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #373737; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24.375px; margin: 0px 0px 1.625em; orphans: auto; outline: 0px; padding: 0px; text-align: start; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 1; word-spacing: 0px;">
See you in the Online Millionaire's Club. I'll be looking for you there.</div>
<hr style="-webkit-text-stroke-width: 0px; background-color: #cccccc; border: 0px; color: #373737; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 300; height: 2px; letter-spacing: normal; line-height: 24.375px; margin-bottom: 1.625em; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; width: 584px; word-spacing: 0px;" />
<b style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #373737; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; letter-spacing: normal; line-height: 24.375px; margin: 0px; orphans: auto; outline: 0px; padding: 0px; text-align: start; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 1; word-spacing: 0px;"></b><br />
<h2 class="entry-title" style="border: 0px; clear: both; color: #222222; font-family: inherit; font-size: 26px; font-style: inherit; font-weight: bold; line-height: 1.5em; margin: 0px; outline: 0px; padding: 15px 76px 0.3em 0px; text-decoration: none; vertical-align: baseline;">
<b style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #373737; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; letter-spacing: normal; line-height: 24.375px; margin: 0px; orphans: auto; outline: 0px; padding: 0px; text-align: start; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 1; word-spacing: 0px;">
Click on both of these<span class="Apple-converted-space"> </span><span style="border: 0px; font-family: inherit; font-size: 26px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">now</span>:</b></h2>
<b style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #373737; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; letter-spacing: normal; line-height: 24.375px; margin: 0px; orphans: auto; outline: 0px; padding: 0px; text-align: start; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 1; word-spacing: 0px;">
</b><br />
<div style="-webkit-text-stroke-width: 0px; background-color: white; border: 0px; color: #373737; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 300; letter-spacing: normal; line-height: 24.375px; margin: 0px 0px 1.625em; orphans: auto; outline: 0px; padding: 0px; text-align: start; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 1; word-spacing: 0px;">
<b style="border: 0px; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: bold; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a href="http://robertworstell.magneticsponsoringonline.com/" style="border: 0px; color: #1982d1; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Mike Dillard's Magnetic Sponsoring</a><span class="Apple-converted-space"> </span>|<span class="Apple-converted-space"> </span><a href="http://mlmrockstars.com/orderonline" style="border: 0px; color: #1982d1; font-family: inherit; font-size: 15px; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Mark Hall's MLM Rock Stars</a>.</b></div>
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-5325096255003079884.post-69854134715063197602014-04-28T11:30:00.001-05:002014-05-31T15:57:36.597-05:00A New Book Release - A Review of Mike Dillard's Elevation Income<h1>
<a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">How to Build A Million-Dollar Company From Your Own Home in Just 90 Days ...Really?!?</a></h1>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8b77Q9fCCxVNNCm4NvfbSIHKfWnU_WDWBLa-_rD8SyHHUa89nhIQ2AXyFwjGO8WsAtPfXmIy38jhsXrYfO-NSuDObvDlZ21G2GkueGnvW7YPw7tWRIFF1i3Bx_NP8YDl7tkw7iBTW4cOR/s1600/ElevationIncome-cover.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Mike Dillard's Elevation Income Review - How to Build a Million-Dollar Company from Your Own Home in Just 90 Days - Really?!?" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8b77Q9fCCxVNNCm4NvfbSIHKfWnU_WDWBLa-_rD8SyHHUa89nhIQ2AXyFwjGO8WsAtPfXmIy38jhsXrYfO-NSuDObvDlZ21G2GkueGnvW7YPw7tWRIFF1i3Bx_NP8YDl7tkw7iBTW4cOR/s1600/ElevationIncome-cover.jpg" height="400" title="Mike Dillard's Elevation Income Review - How to Build a Million-Dollar Company from Your Own Home in Just 90 Days - Really?!?" width="270" /></a></td></tr>
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<b>To begin with, I was caught by surprise.</b><br />
<br />
I was doing my usual, which was working at the daily grind of my slow, but steady <a class="zem_slink" href="http://en.wikipedia.org/wiki/Home_business" rel="wikipedia" target="_blank" title="Home business">home business</a> (of <a href="http://midwestjournalpress.com/" target="_blank">publishing books</a>) when I got this email about a new release coming out.<br />
<br />
But it said nothing more than <i>“Dillard was releasing something new, and did I want to be part of it?”</i><br />
<br />
I knew of <a class="zem_slink" href="http://en.wikipedia.org/wiki/Mike_Dillard" rel="wikipedia" target="_blank" title="Mike Dillard">Mike Dillard</a> from his days in <a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank"><b>Magnetic Sponsoring</b></a>. This is where he <i>“almost single-handedly revolutionized the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Multi-level_marketing" rel="wikipedia" target="_blank" title="Multi-level marketing">Network Marketing</a> industry”</i> – simply by introducing them to <a class="zem_slink" href="http://en.wikipedia.org/wiki/Attraction_Marketing" rel="wikipedia" target="_blank" title="Attraction Marketing">Attraction Marketing</a>, and the Self-Liquidating Offer (“<a href="http://A New Book Release - A Review of Mike Dillard's Elevation Income" target="_blank">Funded Proposal</a>”)<br />
<br />
After that, he'd gone on to build something called the <a href="http://theelevationgroup.net/affiliates/affiliates/panel.php" target="_blank">Elevation Group</a> which I hadn't paid much attention to, since it was beyond my price range.<br />
<br />
Then I got <i>another</i> email saying how to login to the affiliate members area – and once I got in, I started reviewing his descriptions about what was being offered...<br />
<br />
The reason I'm finally publishing this - is so you can learn from someone who's been there, drunk the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Kool-Aid" rel="wikipedia" target="_blank" title="Kool-Aid">Kool-Aid</a>, and survived.<br />
<br />
(From the Introduction)<br />
<br />
- - - -<br />
<br />
<b>This book has just been released (today, actually.) </b><br />
<br />
You're in luck that I thought to give it a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Landing_page" rel="wikipedia" target="_blank" title="Landing page">landing page</a> so you could find where and how to get your own copies.<br />
<br />
This is part of the <a href="http://blog.onlinemillionaireplan.com/" target="_blank">Online Millionaire Plan book series</a>. (Which I'll get together in a bundle for you at some point...)<br />
<br />
<h3>
Where To Buy Your Copy</h3>
<h4>
<b>Paperback</b>:</h4>
<dl class="product-details clearfix">
<dt class="isbn-label"><i>ISBN</i> 9781312144651
</dt>
<dt class="copyright-info-label"><i>Copyright</i> Robert C. Worstell (Standard Copyright License) </dt>
<dt class="edition-label"><i>Edition</i> beta 0.1a</dt>
<dt class="publisher-label"><i>Publisher</i> Midwest Journal Press</dt>
<dt class="publication-date-label"><i>Published</i> April 27, 2014
</dt>
<dt class="language-label"><i>Language</i> English</dt>
<dt class="pages-label"><i>Pages</i> 202</dt>
<dt class="binding-label"><i>Binding</i> Perfect-bound Paperback</dt>
<dt class="interior-ink-label"><i>Interior</i> Ink Black & white</dt>
<dt class="weight-label"><i>Weight</i> 0.79 lbs. </dt>
<dt class="dimensions-label"><i>Dimensions</i> (inches) 6 wide x 9 tall </dt>
</dl>
<a href="http://www.lulu.com/commerce/index.php?fBuyContent=14654324"><img alt="Support independent publishing: Buy this book on Lulu." border="0" src="http://static.lulu.com/images/services/buy_now_buttons/en/gray.gif?20140418171915" /></a>
(Coming soon to Amazon..) <br />
<br />
<h4>
<b>Ebook:</b></h4>
<div style="text-align: center;">
<a href="http://books.google.com/books?vid=9781312119161" target="_blank"><img alt="Buy Mike Dillard's Elevation Income Review on GooglePlay" height="37px;" id="docs-internal-guid-cdc0ea59-a91e-c5a3-6546-db9d99880519" src="https://lh5.googleusercontent.com/ycquhgmZM3rE4hRw1OGhoAxweAK5cTnNvIFbJMa7KaZecHtNrsPnHbkCVheCDtrP0e3XJDAD_SGLjRHbtVZoOcs1dahTko5ArBQBS9ALF-GlRHxjlquLynhgjkmktMggSg" style="border: medium none; transform: rotate(0rad);" title="Buy Mike Dillard's Elevation Income Review on GooglePlay" width="140px;" /></a> <a href="http://store.kobobooks.com/Search?Query=9781312119161" target="_blank"><img alt="Buy Mike Dillard's Elevation Income Review on Kobo" height="48px;" src="https://lh3.googleusercontent.com/5qYNUk_81bp1vkIdVNN1PtXEVWWiATBx5-aizRzzI7cS61EAXne5yPuUnKbIMgWTYHi-ehUiup28NcyfEM4eT4g648ZS6QPk4yQpGBm-XBZPKTZGXaNWAI32dQN36BBf7g" style="border: medium none; transform: rotate(0rad);" title="Buy Mike Dillard's Elevation Income Review on Kobo" width="48px;" /></a> <a href="http://itunes.apple.com/us/book/isbn9781312119161" target="_blank"><img alt="Buy Mike Dillard's Elevation Income Review on iTunes" height="37px;" src="https://lh5.googleusercontent.com/rxfU9JleryxP7zSIS-O5Wkit12LGqR816MCdbyKFYi-2SP6U_D1DGzjPoJr0UQpS0C_sw8XQSywzkjLjITwMzRNJTbvvHBd5aMDevH-7HGT4iJHRd54T_UgBVD4Zm7gp_w" style="border: medium none; transform: rotate(0rad);" title="Buy Mike Dillard's Elevation Income Review on iTunes" width="116px;" /></a> <a href="http://barnesandnoble.com/s/9781312119161" target="_blank"><img alt="Buy Mike Dillard's Elevation Income Review on B&N" height="48px;" src="https://lh3.googleusercontent.com/ylgNr1PbaTjp_U0mDaCInN-_my9GOMiTjbKEUo2w0oOQvsjf06e6AxFHbXkiEgvgTfDj8d9sfdjW8Vxr8znhTpd3Kdf6NGvJubvCRW84LGX_Iz9ZtYsSRVSVvQqMVcQK0Q" style="border: medium none; transform: rotate(0rad);" title="Buy Mike Dillard's Elevation Income Review on B&N" width="48px;" /></a> <img alt="Buy Mike Dillard's Elevation Income Review on Lulu" height="41px;" src="https://lh3.googleusercontent.com/EKeSMZc6QarpGeviwdD2kl2QuaKpAcGy6dRmsQlkWI_HK61y7GwOUt5QzITskPy9qFGiB9Uu9A-R-o_4IJVZl_MlTNh7-7nX2zbEC9SaJxlngVAYBkMQO0DZJZjPW5JobQ" style="border: medium none; transform: rotate(0rad);" title="Buy Mike Dillard's Elevation Income Review on Lulu" width="123px;" /> <br />
<img height="42px;" id="docs-internal-guid-cdc0ea59-a926-6794-9d03-20a406beb0ba" src="https://lh5.googleusercontent.com/psA5TdUsZOhen-04UBPYTKrL6adK3JjwCGXkAszIP5kjpnYXJcK796aWs0ILximlqoL1pja9now-spOmrkGUh5u22U3GQ12YpED8r235nxAp8kqb357_zTTgEOyA0XmuNg" style="border: medium none; transform: rotate(0rad);" width="107px;" /><br />
<h3 style="text-align: left;">
Resources </h3>
<div style="text-align: left;">
<b>Links in this book</b> (in case you got the hardcopy version):</div>
<div style="text-align: left;">
<i>Overall</i> - </div>
<div style="text-align: left;">
<a href="https://ue143.infusionsoft.com/go/allaccess/PAPc405ebd5/" target="_blank">Elevation Income Offer</a> (go ahead and sign up for "future notices", then they should send you a link to the sales page.)</div>
<div style="text-align: left;">
<a href="http://theelevationgroup.net/presentation/register.php?a_aid=c405ebd5&a_bid=e6b01db8" target="_blank">Elevation Group</a> - membership to how to invest your extra income.</div>
<div style="text-align: left;">
<a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">Magnetic Sponsoring</a> for MLM home businesses </div>
<div style="text-align: left;">
<a href="http://robertworstell.com/omp/fundedproposal.php" target="_blank">"Funded Proposal" definition</a></div>
<div style="text-align: left;">
<i><br /></i></div>
<div style="text-align: left;">
<i>Fulfillment - </i></div>
<div style="text-align: left;">
Infusionsoft</div>
<div style="text-align: left;">
<a href="http://www.clickbank.com/index.html" target="_blank">Clickbank</a></div>
<div style="text-align: left;">
<a href="http://disk.com/">Disk.com</a></div>
<div style="text-align: left;">
<a href="http://lulu.com/">Lulu.com</a></div>
<div style="text-align: left;">
<a href="http://kunaki.com/">Kunaki.com</a></div>
<div style="text-align: left;">
<a href="http://1shoppingcart.com/">1shoppingcart.com</a></div>
<div style="text-align: left;">
<i><br /></i></div>
<div style="text-align: left;">
<i>Affiliate Site Alternatives - </i></div>
<div style="text-align: left;">
<a href="http://www.paydotcom.com/compare.php" target="_blank">PayDotCom</a></div>
<div style="text-align: left;">
<a href="http://jvzoo.com/" target="_blank">JVZoo</a></div>
<div style="text-align: left;">
<a href="https://www.digiresults.com/" target="_blank">DigiResults </a></div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<i>Email Service Providers - </i></div>
<div style="text-align: left;">
AWeber (recommended)</div>
<div style="text-align: left;">
<a href="http://icontact.com/">iContact.com</a></div>
<div style="text-align: left;">
<a href="http://www.mailchimp.com/" target="_blank">MailChimp</a></div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<i>Membership Paid Hosting - </i></div>
<div style="text-align: left;">
<a href="https://www.kajabiapp.com/plans" target="_blank">Kajabi.com</a></div>
<div style="text-align: left;">
<a href="http://www.fusionhq.com/pricing" target="_blank">FusionHQ</a></div>
<div style="text-align: left;">
<a href="http://www.premiumwebcart.com/try-it-today.html" target="_blank">PremiumWebCart</a></div>
<div style="text-align: left;">
<a href="https://nanacast.com/pricing.php" target="_blank">Nanacast</a></div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<i>Membership Self Hosting - </i></div>
<div style="text-align: left;">
<a href="http://wordpress.com/">Wordpress.com</a></div>
<div style="text-align: left;">
<a href="http://worstellr.instaone.hop.clickbank.net/" target="_blank">Insta-member</a> </div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<i>Product Creation - </i></div>
<div style="text-align: left;">
<a href="http://topsellingbooks.midwestjournalpress.com/p/how-to-write-and-publish-your-books.html" target="_blank">"Just Publish" ebook creation guide for indie authors</a></div>
<div style="text-align: left;">
<a href="http://thrivelearninginstitute.onlinemillionaireplan.com/2014/01/how-to-develop-sell-own-product-ebook-series.html" target="_blank">How to Develop and Sell Your Own Product ebook series</a> </div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<i>References - </i></div>
<div style="text-align: left;">
<a href="http://selfhelpbook.midwestjournalpress.com/2014/02/napoleon-hill-think-grow-rich-law-success.html" target="_blank">"Think and Grow Rich" by Napoleon Hill</a></div>
<div style="text-align: left;">
<a href="http://howtowinfriendsinfluencepeople.midwestjournalpress.com/" target="_blank">"How to Win Friends and Influence People" by Dale Carnegie </a></div>
<div style="text-align: left;">
<a href="http://midwestjournalpress.com/wallace-wattles.php" target="_blank">"Science of Getting Rich" by Wallace Wattles</a></div>
<div style="text-align: left;">
<a href="http://midwestjournalpress.com/freedom-book.php" target="_blank">"Freedom Is (period.)"</a></div>
<div style="text-align: left;">
<a href="http://midwestjournalpress.com/scam-free-released.php" target="_blank">"Get Your Self Scam Free"</a></div>
<div style="text-align: left;">
<a href="https://mmi.infusionsoft.com/go/17/mmi8806/" target="_blank">"Secrets of the Millionaire Mind" by T. Harv Eker</a></div>
<div style="text-align: left;">
<a href="http://www.peakambassador.com/cmd.php?af=mmi8806&p=sws" target="_blank">"Speedwealth" by T. Harv Eker</a><br />
<br />
<i>Content Marketing - </i><br />
<a href="http://www.shareasale.com/r.cfm?b=505872&u=943834&m=32044&urllink=&afftrack=" target="_blank">Copyblogger Authority</a><a href="http://www.shareasale.com/r.cfm?b=505872&u=943834&m=32044&urllink=&afftrack=" target="_blank"></a>
</div>
</div>
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-5325096255003079884.post-13293322871696607612014-01-27T19:25:00.000-06:002014-01-27T19:25:15.847-06:00Don't Sweat the Cost: Even cheaper ways to build a membership<h2>
You get what you pay for in building a membership site - even if it's your own <a class="zem_slink" href="http://en.wikipedia.org/wiki/Sweat_equity" rel="wikipedia" target="_blank" title="Sweat equity">sweat-equity</a></h2>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;"><i>(photocredit: <a href="http://www.flickr.com/photos/jonkeegan/" target="_blank">jonkeegan</a>)</i></td></tr>
</tbody></table>
<br />
I was just about to wrap this up review of <a href="https://ue143.infusionsoft.com/go/evi/PAP158513/" target="_blank"><b>Mike Dillard's Elevation Income</b></a> and publish it as a book (after being distracted by various other subjects and projects) when I found a solution to other problems which fit here.<br />
<br />
That makes this a footnote or postscript of sorts.<br />
<br />
As you recall, <u>the secret to his millions was a membership site pushed by affiliates</u>.<br />
<br />
The trick to pulling this off is to figure out how to do it without the expensive solutions he was pushing in his video's.<br />
<br />
A little research found this:<br />
<b><br /></b>
<b>You can actually set up a membership on a <a class="zem_slink" href="http://blogger.com/" rel="homepage" target="_blank" title="Blogger">Blogger</a> blog.</b><br />
<i><br /></i>
<i>This means your costs are already covered.</i> No additional expense. Except your own time.<br />
<br />
There are really just two ways -<br />
<br />
<ol>
<li>password protect the entire blog, make it private and by invite only. </li>
<li>add a script which password protects any whole page/post or just part of it. </li>
</ol>
<br />
This password function has been built-in to Wordpress for years. My point with Blogger is that you can get it hosted on their servers for free, and being part of the Google+ scene will probably make your site and content rank better. (Wordpress.com has numerous fees for hosting your blog there - and simply won't let you put affiliate or sales links on their free blogs.)<br />
<br />
I first ran across building a Blogger membership site in <a href="http://www.blogsbyheather.com/2012/03/blogger-password-protecting-your-blogger-blog.html" target="_blank">Blogs by Heather</a>. She said you could either protect the whole blog, or use a script to protect a whole post or page.<br />
<br />
However, I searched wider to see what else was available and find if anyone came up with the same conclusions.<br />
<br />
<a href="http://sillygrrl.com/2012/12/06/nerd-party-how-to-password-protect-a-page-in-blogger/" target="_blank">This post from Silly Girl</a> gives a very nice script that's found on vincentcheung.ca and is able to selectively block just some parts of the text. (With another, shorter tutorial on that script at <a href="http://simple-blogger-tips.blogspot.com/2010/08/tutorial-how-to-set-password-for.html" target="_blank">Simple Blogger Tips</a>.) That's probably your best bet overall, since the non-member could become enticed to see what they were missing - and you don't have to have "Pro" and "Free" sections delineated as much. (Again, <i>they</i> get what <i>they</i> pay for.)<br />
<br />
The whole page method would give you links to pages that don't show up. (Harder to do this with posts.) However, it would be good for <a class="zem_slink" href="http://en.wikipedia.org/wiki/E-learning" rel="wikipedia" target="_blank" title="E-learning">ecourse</a> delivery.<br />
<br />
<b>Drawbacks</b><br />
The drawbacks to this overall is that you can't easily run your own affiliate program, that you can't do split-testing.<br />
<br />
The other point is that you can't drip content and then have it disappear. (One way to get people to buy the book based on the content is to have their <a class="zem_slink" href="http://en.wikipedia.org/wiki/User-generated_content" rel="wikipedia" target="_blank" title="User-generated content">original content</a> go by-by after several weeks. Should have downloaded it when they had the chance. Now they have to buy the book to get your hard-won content. Of course, that has the benefit of now being readily available on their tablet or smartphone in one package...)<br />
<br />
And finally, all these solutions have only one password. Meaning that eventually your hard-coded password will find its way onto forums. You'll need to reset it at least once a year or earlier.<br />
<br />
That leaves our best solution being a plug-in-based Membership site built on a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Linux" rel="wikipedia" target="_blank" title="Linux">Linux-based</a> Wordpress self-hosted as the best bet overall. (And you should host it on Amazon's scalable cloud, which is yet another research job I won't hold up the book for.)<br />
<br />
<b>Pluses</b><br />
The pluses are that you can <i>start immediately with nothing but the autoresponder and domain name you already have.</i> External affiliate sites (as already covered) can provide you with the recurring payments you need, and will handle the refunds for you. Meaning costs are next to nothing, just a lot of work figuring out how to get it running. See the tutorials.<br />
<br />
A side note is that even if you post on Blogger, the point is to give it a <a class="zem_slink" href="http://en.wikipedia.org/wiki/CNAME_record" rel="wikipedia" target="_blank" title="CNAME record">CNAME</a> so it's not [YourNiche].blogspot.com, but rather [YourNiche].[YourOwnDomain].com - this should tell <a class="zem_slink" href="http://https//www.google.com" rel="homepage" target="_blank" title="Google">Google's</a> bots that it's a "real" blog, not a cheapo. <br />
<br />
The bottom line, is of course the value of the content, regardless of what hosting you use.<br />
<br />
That's the un-stated real sweat equity in any site you put up. I've seen some otherwise well-marketed memberships fall apart when you saw how cheap the content really was. (They called it "underground." I called it "amateur.")<br />
<br />
- - - -<br />
<br />
Now it's back to the book. I'll put a nice link and cover-shot up when it's done, so: Stay-Tuned; Subscribe.<br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-5325096255003079884.post-4461381661533325962013-11-12T12:42:00.002-06:002013-11-12T15:18:21.016-06:00Getting Your Home Business Started for Less than Scratch - It's possible...<h2>
<a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">Cloud-based Profits - or Pie in the Sky?</a></h2>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.flickr.com/photos/notionscapital/" target="_blank"><img alt="photo: Mike Licht, NotionsCapital.com" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIJS49kvE3-1rj34T2O4CMdHVZx0MnlloT3TXJEK03eKdc8GbZBIGkEDFcz0wQLvsS8myrY36rzyebld_a62sHq1LhOuXMPL2JvWsjoAO6pq8gELelfMl4AIy88meVbDt7K2zmaAFvj-La/s1600/pie-in-sky.jpg" title="photo: Mike Licht, NotionsCapital.com" /></a></div>
<div>
<br /></div>
<div>
<br /></div>
<i>(These are some notes based on reviewing all I've said on this subject and boiling it down to barest basics.)</i><br />
<i><br /></i>
Anyone can actually start earning income online with no outlay at all - besides sweat equity. With <a class="zem_slink" href="http://www.wikinvest.com/concept/Cloud_Computing" rel="wikinvest" target="_blank" title="Cloud Computing">cloud-based</a> free services, this is the updated equivalent of "Bum Marketing." In that scenario, a person simply did article marketing (like a bum in a public library) in order to generate traffic. While the article directories have mostly been de-valued by <a class="zem_slink" href="http://https//www.google.com" rel="homepage" target="_blank" title="Google">Google</a> (not all that relevant, or you'd see them in the top listings) - they've been replaced by others such as Google-owned <a class="zem_slink" href="http://www.youtube.com/" rel="homepage" target="_blank" title="YouTube">YouTube</a>.<br />
<br />
For my own curiosity, I wanted to see what "bottom" looked like. We've already seen how millionaires approach this...<br />
<h3>
Nuts and Bolts</h3>
There are 4 parts to making income online at its base:<br />
<ol>
<li><b>Discovery</b> - how someone finds your page.</li>
<li><b>Sales page</b> they can buy your product (some call this a landing page, but that’s a bit miseading.)</li>
<li><a class="zem_slink" href="http://en.wikipedia.org/wiki/Shopping_cart" rel="wikipedia" target="_blank" title="Shopping cart"><b>Shopping Cart</b></a> to accept payment.</li>
<li><b>Thank you page</b> (which has the delivery link.)</li>
</ol>
<br />
The barest minimum <i>could</i> be a Google account: using Gmail, Blogger, and Google Checkout. Blogger holds the pages, and Checkout makes the sales. Oh - you'd also need an info product. You could create this with Google Drive and export it as a PDF.<br />
<br />
You're probably still missing a way to get customers (other than a chance finding of your blog) - and you'd be doing the fulfillment by hand.<br />
<br />
The greater idea we want to work with here is to create recurring systematized <a class="zem_slink" href="http://en.wikipedia.org/wiki/Passive_income" rel="wikipedia" target="_blank" title="Passive income">passive income</a>. Meaning that you're earning extra money online using semi-automatic systems instead of having to manually do all the details.<br />
<br />
<div>
Without automation, you have just created another job for yourself - kinda like a franchise where you are working harder than if you had a regular job, plus being in debt for the license.</div>
<div>
<br /></div>
<h3>
Discovery-Sales-Delivery.</h3>
<div>
Discovery has a front and back end.</div>
<div>
<br /></div>
<div>
The backend would be an auto-responder. This allows you to answer and originate messages with a script doing your talking. So you can deal with queries about your product 24-7.</div>
<div>
<br /></div>
<div>
The front end of discovery is putting your target where people are aiming. For information products, you go where people are looking for answers. </div>
<div>
<ul>
<li>blogs</li>
<li>video sites</li>
<li>doc-storage sites</li>
<li>ads </li>
<li>email</li>
</ul>
</div>
<div>
(Article Directories and static websites used to be on this list, as well as some content sites such as Squidoo and <a class="zem_slink" href="http://twitter.com/HubPagesDotCom" rel="twitter" target="_blank" title="HubPages">Hubpages</a> - but we want to deal with the cost-effective sources. There are many discussions on this, and these change regularly. At this writing, these 5 are the best traffic-producing options.)</div>
<div>
<br /></div>
<div>
To get into people's email, you need to be introduced to them - because people have to give permission for you to send them stuff. </div>
<div>
<br /></div>
<div>
We then go to find people with lists of permissions-already-given recipients. These are <a class="zem_slink" href="http://en.wikipedia.org/wiki/Affiliate_marketing" rel="wikipedia" target="_blank" title="Affiliate marketing">Affiliate Marketers</a> aka: Joint-Venture partners. (Again, there's a huge body of data on this.) The trick is to let them do the introductions for you. So you make it worth their while (the juice is worth squeezing.)</div>
<div>
<br /></div>
<div>
Interestingly enough, affiliate sites such as JVZoo, and DigiResults also make it easy for you to host your content securely as well as your sales pages. They also do the shopping cart for you (for a small fee.)</div>
<div>
<br /></div>
<div>
Meaning with an auto-responder and an affiliate site, you can have regular income. This is known as Affiliate Marketing.</div>
<div>
<br /></div>
<h3>
Recurring Income</h3>
<div>
<br /></div>
<div>
The next trick is to set up your content so it can get paid for on a recurring basis. (Affiliates love that, too.) Otherwise, you are constantly working to find either new customers, or additional new products to sell them.</div>
<div>
<br /></div>
<div>
This is where you take the next step of getting your own membership site.</div>
<div>
<br /></div>
<div>
And that is <a href="http://onlinemillionaireplan.com/magneticsponsoring/index.php" target="_blank">Mike Dillard's</a> sole claim to fame. His <a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">Magnetic Sponsoring</a> was built into a large set of related products (sales funnel) which people could buy over time. The main recurring income came from a monthly newsletter to keep people updated in the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Multi-level_marketing" rel="wikipedia" target="_blank" title="Multi-level marketing">Network Marketing</a> business. His <a href="http://theelevationgroup.net/presentation/register.php?a_aid=c405ebd5&a_bid=e6b01db8" target="_blank">Elevation Group</a> was built on his own quest for finding how to invest his money to make more money, rather than just spending it on "doo-dads." So his regular monthly content people would subscribe to at a hefty $97 per month. He started out with 8,000 subscribers - so do the math.</div>
<div>
<br /></div>
<div>
Membership sites can be set up to "drip" content, meaning you can deliver courses of material over time, where people pay you for it as they get it. You can then also offer additional related courses as well (your own sales funnel.)</div>
<div>
<br /></div>
<div>
As you systematize the content-delivery, as well as affiliate acquisition, you then leverage your time for increasing amounts of regularly-arriving income.</div>
<div>
<br /></div>
<div>
Where you re-invest that income into other passive income-producing sources, you start building real wealth - which will soon get beyond the point where you could ever spend it all on doo-dads, no matter how hard you "worked" at it. That is why so many of the ultra-millionaires become philanthropists - finding worthy places to invest their excess wealth where it would do humankind the most good, and get the greatest return.</div>
<div>
<br /></div>
<h3>
Starting from less than scratch</h3>
<div>
<br /></div>
<div>
All of this can be started for next to nothing (or even while you're in debt.)</div>
<div>
<br /></div>
<div>
The whole point of a home business is to make income without additional expense. It's profitable from day one. Of course, you're spending your time - and that is the entire game here: how to get maximal return for the time which you are required to spend anyway in your life. You can always make more money, but you can't make more time. </div>
<div>
<br /></div>
<div>
The core of your business is your own list of people who trust you to send them great content. An autoresponder such as <a class="zem_slink" href="http://www.mailchimp.com/" rel="homepage" target="_blank" title="MailChimp">MailChimp</a> is free to start with. Other services have their own introductory offers which make this essentially free to get started. </div>
<div>
<br /></div>
<div>
JVZoo and DigiResults will host your sales pages and content, as well as running your shopping cart. They will also introduce you to affiliate sales-people to create your sales (and add to your own list of customers.) Both of these are free. You can integrate your payments via <a class="zem_slink" href="http://www.paypal.com/" rel="homepage" target="_blank" title="PayPal">PayPal</a> or Payza for free as well. All of these take a percentage of sales, but very slight. Costs you nothing up front.</div>
<div>
<br /></div>
<div>
Your membership you can pay for with profits from your sales. You'll need a one-time fee for a domain name, some hosting, and a Wordpress plug-in. This can be about a $100 one-time and $10 monthly total.</div>
<div>
<br /></div>
Once you're through the learning curve, then it's just a matter of tweaking your systems to make them more efficient.<br />
<br />
And counting the money coming in, plus figuring out where to invest next.<br />
<h3 class="western">
Staying at Scratch – or Making Millions</h3>
<div class="western">
Of course, it's completely your option to stay
broke. Lots of people choose this as their own path through life.</div>
<div class="western">
<br /></div>
<div class="western">
If you're reading this, you're probably not one of
them.</div>
<div class="western">
<br /></div>
<div class="western">
The key handbook, if you don't already have your
own copy, is <a href="http://midwestjournalpress.com/napoleon-hill.php" target="_blank">Think and Grow Rich by Napoleon Hill</a>.</div>
<div class="western">
<br /></div>
<br />
<div class="western">
The rest is up to you.</div>
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-5325096255003079884.post-50478293356054569302013-11-05T19:31:00.000-06:002013-11-05T19:31:30.674-06:00How I got my own membership started - despite nightmares and angst.<h2>
<a href="http://worstellr.instaone.hop.clickbank.net/" target="_blank">The show-and-tell of a relatively painless process, even though the wild dreams didn't help as I fretted over it...</a></h2>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.flickr.com/photos/markybon/" target="_blank"><img alt="Building Your Home Business Membership Nightmares: Maybe it was that drink I had before sleeping.." border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfQg6p0p6H_D3HXMJG-AAeHKF9DXsbl_qjUbM-8fKEUkRQQsOYmPYzHfdVVyqzOVwMi8rLlmXSALj8gwvwX57POpzRtGKEriFHNDdfMMe9FpLT7N4MoJ77Tu-n62PvZspzylLCTDJ5bpMz/s400/sleeping-red-bull.jpg" title="Building Your Home Business Membership Nightmares: Maybe it was that drink I had before sleeping.." width="300" /></a></div>
<br />
Maybe it was something I drank before bed...<br />
<br />
It turned out to be much simpler than I thought. But perhaps not so straightforward as I liked.<br />
<br />
The goal was simple - get a page up I could start converting my existing list over to a free membership.<br />
<br />
The problem is that you can do so many various things with this plug-in - where to even start isn't obvious.<br />
<br />
I actually had to back-track and follow their setup guide. (Duh.)<br />
<br />
From their <a href="http://insta-member.com/pdfs/InstaMember-Quick-Guide.pdf" target="_blank">Insta-Member Quick Guide</a>:<br />
<br />
<h3>
A. Configure Insta-Member for the first time.</h3>
<br />
1. Get into Insta-Member (should be last on the bottom left) and then click on Setup/Configuration:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh27BUp_YuAGH6Cjg1OSkypZaZjO7gMMqZG6OhTXtS438RXusTzc-Yl67HAtK5vLBU_xHkHXCFZB2RKlXTJ3hhVqAK_Ye16rvOLorS0axpL02EbYtKccLd70xJ52kL5XAi9T_wjfNQpe53e/s1600/find-insta-member-setup.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Insta-member set up and confituration menu - home business membership" border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh27BUp_YuAGH6Cjg1OSkypZaZjO7gMMqZG6OhTXtS438RXusTzc-Yl67HAtK5vLBU_xHkHXCFZB2RKlXTJ3hhVqAK_Ye16rvOLorS0axpL02EbYtKccLd70xJ52kL5XAi9T_wjfNQpe53e/s400/find-insta-member-setup.png" title="Insta-member set up and confituration menu - home business membership" width="291" /></a></div>
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2. You'll get to a page which has all the basic configuration options. I've collapsed them so you can see the main areas, plus the additional tabs. You can see that the back end to Insta-member is quite powerful: </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC4W4kHQ1ImJqXbUFU0DfG70IGfkdyfkneCe9AI5W8SLO-1Sljxm7664a3qz294qocJVs6NYTyjQinKjPRnfeGmiWfEn-9Gj_6En4_jKcmgLzIOtYovry2B2ZDo-HMRnAC-v_-oPdxwAEc/s1600/insta-member-setup01.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="245" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC4W4kHQ1ImJqXbUFU0DfG70IGfkdyfkneCe9AI5W8SLO-1Sljxm7664a3qz294qocJVs6NYTyjQinKjPRnfeGmiWfEn-9Gj_6En4_jKcmgLzIOtYovry2B2ZDo-HMRnAC-v_-oPdxwAEc/s400/insta-member-setup01.png" width="400" /></a></div>
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3. On the Membership Configuration, select the country currancy you want to use (default is USD, but is lists about 20.)<br />
<br />
4. You next want to verify that it's created a Membership Handler page, as a placeholder for registration.<br />
<br />
5. Set your membership home page. This I set to the Sample Page which Wordpress creates on install. (I'll certainly change it later - this is really just to get familiar and test the scene.)<br />
<br />
<h3>
B. Payment Integration Setup </h3>
<div>
Second menu button on the upper right is Payments.</div>
<div>
<br /></div>
1. While there are two types of payment - direct (<a class="zem_slink" href="http://www.paypal.com/" rel="homepage" target="_blank" title="PayPal">PayPal</a>, Payza, 2Checkout, etc.) and 3rd Party payments (Clickbank, JVZoo, DigiResults, WSO Pro, etc.) only direct payments integrate with the internal affiliate program. Payments via external sites will have to be tracked there.<br />
<br />
2. I followed the instructions to set up PayPal - or tried to. PayPal has changed its interface recently, so even the PayPal's online PDF's don't tell you how to find this. Your looking for <a class="zem_slink" href="http://en.wikipedia.org/wiki/Instant_payment_notification" rel="wikipedia" target="_blank" title="Instant payment notification">Instant Payment Notification</a>. (It's at <a href="https://www.paypal.com/webapps/customerprofile/summary.view">https://www.paypal.com/webapps/customerprofile/summary.view</a>) Once you turn it on, then you copy the address Insta-Member gives you into the IPN settings (click on "Edit settings" button.)<br />
<br />
3. On this page is also the Third Party Payments section, which expands to show the 10 major outlets. (Worth investigating whether to enable your product on one, or several, or all of them in order to get maximal distribution and reach for your membership...) For now, we're sticking with PayPal.<br />
<br />
<b>Note</b>: Obvious perhaps, but be sure to click the "Update Settings" button before you leave any given page.<br />
<br />
<b>Note2</b>: I checked into email settings. Insta-Members built-in emails use the local server's resources. Their limit is default at 200 per hour. One rabbit-hole I got into at this point was configuring the auto-emails from my Insta-Member plug-in to use Gmail's <a class="zem_slink" href="http://en.wikipedia.org/wiki/Simple_Mail_Transfer_Protocol" rel="wikipedia" target="_blank" title="Simple Mail Transfer Protocol">SMTP server</a> - so I don't use my domain-server for emails, but Gmail instead. It turns out you can only send <i>99 emails in a 24-hour period</i>. No details of what happens to the emails if you exceed the limit - undoubtedly they'd be rejected, but I don't see what would happen - or if you would even be notified if they didn't go. Checked out Amazon's SES email service and found their initial limit is <i>200 per day </i>(although this can be raised)<i> - </i> with all emails held until the 24-hour limit cleared for each item. Underlying suggestion? Keep it as default.<br />
<br />
Back on the Integration page, I went ahead and integrated <a class="zem_slink" href="http://aws.amazon.com/" rel="homepage" target="_blank" title="Amazon Web Services">Amazon web services</a>, <a class="zem_slink" href="http://recaptcha.net/" rel="homepage" target="_blank" title="reCAPTCHA">reCaptcha</a> and <a class="zem_slink" href="http://twitter.com/facebook" rel="twitter" target="_blank" title="Facebook">Facebook</a>, as these are free with little time to set up. The <a class="zem_slink" href="http://aws.amazon.com/s3" rel="homepage" target="_blank" title="Amazon S3">Amazon S3</a> service is a way to protect your downloads and are reportedly very low cost. Again, this is not your bandwidth, so would help on the backend and security.<br />
<br />
<h3>
C. Create A Product.</h3>
Of course, you can simply set up a test which uses your Sample page that WP set up as part of its installation. But what you see here are the key points which <a class="zem_slink" href="http://en.wikipedia.org/wiki/Mike_Dillard" rel="wikipedia" target="_blank" title="Mike Dillard">Mike Dillard</a> went over in Video 10. For every product you sell on line, you are going to need:<br />
<br />
<ul>
<li>A landing page/sales page.</li>
<li>A download page</li>
<li>A <a class="zem_slink" href="http://en.wikipedia.org/wiki/URL_redirection" rel="wikipedia" target="_blank" title="URL redirection">redirect page</a> for One-Time-Offers (OTO) - or send them to the main page to skip this.</li>
</ul>
<div>
<br /></div>
<div>
On this page, you can also integrate the product directly with a particular list from your autoresponder. (While I don't know how this works yet, I'm sure it will be coming to me.)</div>
<div>
<br /></div>
<div>
Another point is to be able to register subscribers to your webinars with <a class="zem_slink" href="http://www.gotowebinar.com/" rel="homepage" target="_blank" title="GoToWebinar">GoToWebinar</a> - up to 7 different Webinars. So you could actually sell training webinar access with this. Once you ramp up, it might be an affordable part of a launch process - <a href="http://www.gotomeeting.com/online/webinar/pricing" target="_blank">http://www.gotomeeting.com/online/webinar/pricing</a></div>
<div>
<br /></div>
<div>
Next after this for paid products would be setting up the Affiliate plans, with either or both internal affiliate sales and external through 3rd party hosts. (Free doesn't need this - so to grow this rapidly, it's a good idea to figure out something valuable that affiliates can share for you.)</div>
<div>
<br /></div>
<h4>
Drip Content</h4>
<div>
This was a burning question I had - how to drip content. I found it under the Products -> Protect Contents:</div>
<div>
<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0m35spGhjT_NqpR2pzRflH4cJNQCsd-GbF5zZ20Kf1tTM02rGPe0clyha8W6oB3ZSyrKw4asnuI4cMgMERz3wVrqsK097yfoJ9HqFJM1YPIxCunoBKy4BDVonoXV9zj9ao6HAcDjy3KYo/s1600/drip-content.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0m35spGhjT_NqpR2pzRflH4cJNQCsd-GbF5zZ20Kf1tTM02rGPe0clyha8W6oB3ZSyrKw4asnuI4cMgMERz3wVrqsK097yfoJ9HqFJM1YPIxCunoBKy4BDVonoXV9zj9ao6HAcDjy3KYo/s400/drip-content.png" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">(click to enlarge)</td></tr>
</tbody></table>
<div>
You can protect content under posts, pages, categories, local files, and Amazon S3 files. Which gives you tremendous capability to enable content of all sorts.</div>
<div>
<br /></div>
<h4>
Upsells</h4>
<div>
<br /></div>
<div>
This is another fascinating one. While PayPal and Payza only allow you a single OTO/cross-sell offers, with other providers you can go into 4 levels, with both up- and down-sell offers. This function can tell you a lot about your pricing while also generating additional revenue. Hit them when they are in a buying mood while their wallet/purse is already open...</div>
<div>
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPqan1gzVnRIdW6aOZgYAc_cqyOgVll36AFsOfXDLSfdnTKRPjUR7MsHvcgRQn7T6wpGJy3JCx5wuWmSPbsigjQbjmhr-wMaQK_tigp_sRzvFOuRHCy8dZ8fku4CSr9fyaUIK5FFO39zB5/s1600/upsells.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="348" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPqan1gzVnRIdW6aOZgYAc_cqyOgVll36AFsOfXDLSfdnTKRPjUR7MsHvcgRQn7T6wpGJy3JCx5wuWmSPbsigjQbjmhr-wMaQK_tigp_sRzvFOuRHCy8dZ8fku4CSr9fyaUIK5FFO39zB5/s400/upsells.png" width="400" /></a></div>
<div>
<br /></div>
<h3>
Wrap Up</h3>
<div>
<br /></div>
<div>
Well, now that our feet are soaking wet, you know know what it takes to get a free membership up and running on your own inexpensive-but-powerful membership site.</div>
<div>
<br /></div>
<div>
Not that bad, eh? And it holds true that you can be up and running in minutes, and open for business on your first day if you already have the content ready. Like books and stuff you've already written. </div>
<div>
<br /></div>
<div>
Key work coming in will be to generate sales pages - at least one.</div>
<div>
<br /></div>
<div>
Which brings up the point of <b>split-tests</b>. This was highly emphasized by Mike Dillard in a couple of the videos. You need to be constantly testing everything. </div>
<div>
<br /></div>
<div>
Unfortunately, I didn't find this to be possible with Insta-Member. However, their earlier product, <a href="http://worstellr.stheresia.hop.clickbank.net/" target="_blank">Insta-Builder</a> does. And you get some great graphics to build your sales/landing pages quickly. It integrates right into Insta-Member on your edit page, so can speed your starting. </div>
<div>
<br /></div>
<div>
At least that was my logic when I bought it for myself. </div>
<div>
<br /></div>
<div>
Yes, it adds a little to my learning curve for this subject. But I think that it will save me time in the long run. The justification for it's low $47 price is that you've already saved that much with your Insta-Member purchase. Most of the other solutions start at $97 and don't have all these features. (In fact, one review I found only recommended one other membership program as useful - and it starts at $197...)</div>
<div>
<br /></div>
<div>
- - - - </div>
<div>
<br /></div>
<div>
This post wraps up the series. You don't need me to tell you any more. Now you have to get to work and build your own. </div>
<div>
<br /></div>
<div>
There's some other details which will show up from time to time (like your ability to send an email directly to members: all, those who have or haven't bought, or affiliates only. Sure, it's not as great as your autoresponder, but perfect for a quick text-only post out of the blue.) And I'm sure there are more easter eggs to find. But that goes beyond this blog purpose, and anything vital that you need to know. </div>
<div>
<br /></div>
<div>
You already have access to all of the <a href="http://insta-member.com/pdfs/" target="_blank">Insta-member PDFs</a> (OK, there's the link again) so you can check it all out for yourself. I've got other pans on the stove and have to finish cooking this one.</div>
<div>
<br /></div>
<div>
What's left for me is to collate this into a book so I can tell the world - and give everyone a link to my new free membership. That's the opt-in form on the upper right - go ahead and fill it out, OK? Lots of great valuable stuff like free review copies of books, plus discounts on ereader-ready and printed versions. Not to mention discounts on upcoming launches...</div>
<div>
<br /></div>
<div>
See you up the line.</div>
<div>
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbC2R4fD87JGrWZLgoVDxYzWqY1o9ZSt-d-VJYA_xswHDIQADeeWDdo5wgE8OHf9VXmU2-G2lVPHOY0VqvtI_BwuH3oTQ2etS202E8v8nEAzr9CyFY4hdwYYBQXN3qwKLRcyPhgfj8Z1OC/s1600/mysignature02A.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbC2R4fD87JGrWZLgoVDxYzWqY1o9ZSt-d-VJYA_xswHDIQADeeWDdo5wgE8OHf9VXmU2-G2lVPHOY0VqvtI_BwuH3oTQ2etS202E8v8nEAzr9CyFY4hdwYYBQXN3qwKLRcyPhgfj8Z1OC/s1600/mysignature02A.gif" /></a></div>
<div>
<br /></div>
<div>
Robert</div>
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com1tag:blogger.com,1999:blog-5325096255003079884.post-42021938949876895512013-11-04T15:22:00.000-06:002013-11-04T15:22:37.574-06:00Strategies for Getting Started with a Money-making Membership<h2>
<a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">How I rolled my own membership from scratch with a one-time $47 purchase.</a></h2>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><span style="margin-left: auto; margin-right: auto;"><a href="http://www.flickr.com/photos/davidsilver/8913557175/" target="_blank"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAVj5ZPRhALhu8HxEcG_kbshpWMaw-G2T3VP8KtVINcpic0uu6D5-qYrZDZZxpqCRslGrk1CkzO3BHhGQA-rSanR1Zvd7KChjtlOd49dIocRuGue1qSXw7y42RDt3ugzABLnDajWjRmFe6/s400/making-biscuits.jpg" width="400" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.flickr.com/photos/davidsilver/8913557175/" target="_blank">As easy as your niece making biscuits at home...</a></td></tr>
</tbody></table>
While I'm not going to bore you with how I set up the site with <a href="http://worstellr.instaone.hop.clickbank.net/" target="_blank">Insta-Member</a> (just watch their video's on how to do this) - it went smoothly and now I'm up and running with a membership.<br />
<br />
The next thing is adding content.<br />
<br />
Before you get dive in creating pages, you have to plan a little bit.<br />
<br />
Planning has to take your abilities and passions into account. You want to stick with this thing, then you need to follow your bliss. Something you could do from here on out.<br />
<br />
Mike Dillard was originally fascinated with <a class="zem_slink" href="http://en.wikipedia.org/wiki/Multi-level_marketing" rel="wikipedia" target="_blank" title="Multi-level marketing">Network Marketing</a> and created <a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">Magnetic Sponsoring</a> to deal with what he learned from studying copywriting.<br />
<br />
Once he got this set up with a nice sales funnel and had to get a consultant to help him take it to the next level, he then scratched his own itch about "what to do with all this money instead of blowing it on doo-dads." The result was another multi-million dollar business called <a href="http://theelevationgroup.net/presentation/register.php?a_aid=c405ebd5&a_bid=e6b01db8" target="_blank">Elevation Group</a>. And we came in on this by deciding to find out about his <a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">Elevation Income</a>.<br />
<br />
The secret to both of these is JV-sponsored membership launches. The core missing material in his training course is about memberships, which is why I'm here fleshing out this whole subject.<br />
<br />
We want passive income from a home business, so the first question to answer is this:<br />
<br />
<h3>
What's your bliss, your passion, your early-morning thought process?</h3>
<br />
When you've got this answered, then you'll see the next step, which is to find out how to plug that into a remunerative membership.<br />
<br />
I've been fascinated with self-help books for most of my life. Recently, this has turned to writing them, which in turn went to self-publishing them, and now it's leveraging a publishing house into making some serious passive income.<br />
<br />
I know how to publish great books. The trick is to get more than a few dollars each week per book. The other point is that all these book sales are mostly anonymous, meaning I'm not really building a customer base (list) by simply dumping books out there on the markets.<br />
<br />
The real leverage is in running a membership where I can both sell books and release them to a willing audience - with discounts, as well as cross-sells, etc. Real leverage for any author. (Of course, I'm going to have to update "Just <a class="zem_slink" href="http://en.wikipedia.org/wiki/Publishing" rel="wikipedia" target="_blank" title="Publishing">Publish</a>: Ebook Creation for Indie Authors" with this...)<br />
<br />
<h3>
Building a publishing empire</h3>
<br />
Logically, any author should be creating a membership to give their audience special access. Their input on characters and plot development would give any fiction author a real and valuable source of new ideas - you'd be writing exactly what your readers want. Like shooting fish in a barrel.<br />
<br />
<a class="zem_slink" href="http://en.wikipedia.org/wiki/Author" rel="wikipedia" target="_blank" title="Author">Non-fiction authors</a> would build on their earlier success and continue down that line with either subsequent books in that genre-brand, or find and publish additional, related references. Anything which would help their audience improve their lives.<br />
<br />
Myself, I've been publishing bestselling classics which are in the public domain. Not too oddly, these are fairly easy to procure and publish - and they have all the basics which the modern authors cover. So marketing them is fairly simple, even though they've been around "forever" they still continue to sell despite competitors having the same book.<br />
<br />
But if you're going to build sales into anything other than a few a week, you're going to have to really market them.<br />
<br />
Looking to Dillard's success again, we see that the additional knowledge he used was the Product Launch (popularized by Jeff Walker.)<br />
<br />
This then means you'd develop packages of books and/or make them into courses so people could study them easier and at their leisure. Meanwhile, paying you for the service of making these available.<br />
<br />
Just theoretically, <a href="http://wordpress.org/support/topic/is-there-a-limit-on-pages" target="_blank">there is no limit to the amount of pages you can create on a Wordpress site</a>. However, it will affect performance. This means we want to optimize a membership for a certain set of books in a given genre. I don't think that 100 books would really slow anything down. (So you could create a membership around <a class="zem_slink" href="http://en.wikipedia.org/wiki/Agatha_Christie" rel="wikipedia" target="_blank" title="Agatha Christie">Agatha Christie's</a> or <a class="zem_slink" href="http://en.wikipedia.org/wiki/Arthur_Conan_Doyle" rel="wikipedia" target="_blank" title="Arthur Conan Doyle">A. Conan Doyle</a>'s works, for instance.) That would need at least 200 pages on the site, 2 for each book (sales page and product page - thank you page could be the same, although with split-testing you're going to have additional pages, for sure.<br />
<br />
<h3>
Free or Paid?</h3>
<br />
Ideally, you want recurring income from everyone who joins.<br />
<br />
Two factors start up here. First, you need to get some audience in there. And second, you need some content. A free membership will get you off the ground floor quickly. Some of the content you can give away within that membership is PDF review copies of these books.<br />
<br />
You put ads and links into those books, so they'll drive traffic to your sites, even when (not if ) they escape to the wild.<br />
<br />
PDF's are nice, but most people are still reading physical books. And/or they want it on their smartphone/tablet. So you can then give discount coupons to members so they'll buy these books.<br />
<br />
With a free membership, you simply use your auto-responder broadcast to everyone - hey, I've got a new book out! This is actually the strategy for building an "instant bestseller" on Amazon. <a class="zem_slink" href="http://www.joevitaleondrums.com/" rel="homepage" target="_blank" title="Joe Vitale (musician)">Joe Vitale</a> said he used this, and then send additional bonuses to anyone who sent him a copy of their invoice. With a membership, this is completely possible. Since Amazon prefers bestsellers over anything and everything else, they push those books to the top of their "also-bought" lists - and 10x your sales literally overnight.<br />
<br />
Meanwhile, you are building up the heavier content, such as training courses, which will keep people going for months.<br />
<br />
As your bestseller ebooks then send people to become free members, you can then sell them on the paid concept as well.<br />
<br />
Starting with paid content first would have me fretting about attrition and so on. Starting out with free means the attrition is a quiet one, but I can concentrate on the paid content while I catch up with expanding the existing content into the multiple formats needed (total: PDF, ebook - both mobi and epub, paperback, hard-back, and <a class="zem_slink" href="http://en.wikipedia.org/wiki/DVD-Video" rel="wikipedia" target="_blank" title="DVD-Video">video DVD</a> when I expand into video courses.)<br />
<br />
While my republishing public domain books sell well, I need to be able to take the time and move a lot of books out there from machine-produced digital works into professionally-edited ebooks as well as print versions (utilizing Lulu.com for a lot of this, as well as Kobo and <a class="zem_slink" href="http://https//play.google.com" rel="homepage" target="_blank" title="Google Play">Google Play</a>.)<br />
<br />
I have 8 different (very full) sets of material all crying out to be made into training courses. The trick has always been financing my efforts and the time it takes to do so. You can see above, it will take considerable time to build all the above. Probably a week for each book, which limits the amount of books I can personally produce in a year. As the money comes in, it will mean that I need to out-source this for sure.<br />
<br />
<h3>
The Final Frontier - JV affiliate launches</h3>
<br />
Having a membership, and courses to launch, brings the idea of a greater reach when JV affiliates get involved. <a href="http://worstellr.instaone.hop.clickbank.net/" target="_blank">Insta-member</a> allows me to integrate all the major JV affiliate sales programs into my membership, so this sets up the whole scene.<br />
<br />
The strategy is how to build up the site without having to get a lot of content worked up.<br />
<br />
You build a house starting with the foundation and then get the framing and walls up. Depending on the strength of the foundation is how many stories you can add.<br />
<br />
In any membership, as you systemize the processes, your overhead becomes less. As the real income is built with JV launches, then you can concentrate on doing a large handful of launches each year, which then builds up to your "million-dollar launches."<br />
<br />
The reason behind Dillard's success is his list. Having several hundred thousand people in his list from <a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">Magnetic Sponsoring</a> enabled his <a href="http://theelevationgroup.net/presentation/register.php?a_aid=c405ebd5&a_bid=e6b01db8" target="_blank">Elevation Group</a> to rocket off. His combined list from these two was reported to be about a <i>million</i> now. That's serious cash with any future launch, or launching other people's products as a JV for <i>them</i>.<br />
<br />
<h3>
There's the strategy discussion. </h3>
<br />
1. <b>Go Free first.</b> Offer free review copies, and meanwhile push your upsells to these to leverage what you already have. Meanwhile, make them into affiliates so they can tell their friends about your products.<br />
2. <b>Build content into courses so you can sell recurring memberships. </b><br />
3. <b>Build bundles of materials into launches and attract JV's.</b><br />
4. <b>Keep systemizing your backend and outsourcing</b> so you can concentrate on JV launches and grow the list.<br />
5. When you want to <b>turn over managing what you have to someone else and</b> <b>start a new membership</b>, you can. (Play follow the leader with Mike Dillard showing you the way.)<br />
<br />
- - - -<br />
<br />
Now I've got to get back to creating more content...<br />
<br />
<b>Next</b>: Show and Tell.<br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-5325096255003079884.post-22296728794841649752013-11-04T06:51:00.000-06:002013-11-04T13:37:57.794-06:00Insta-Member Unboxing Review<h2>
<a href="http://worstellr.instaone.hop.clickbank.net/" target="_blank">How to roll your own membership: strategies and tactics</a></h2>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.flickr.com/photos/celestinechua/9706840215/" target="_blank"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvlS0_4z3poNWzmptf8-aThs9BT_kpteLUiFbOsF5AnKgG8zYPc9166MlupgltiTN9E_l22J3i4OlokkEonjRmFITX8En5yba4FFNt_DuFrPCmzrWQtvXQp4PkG4E5J5APOh6naEJqNijt/s400/strategy-sun-tzu.jpg" width="400" /></a></div>
<br />
<h3>
Insta-Member is my weapon of choice in this game for Internet bucks.</h3>
<br />
Internet Marketing is a game that everyone can win, however. Because there are more niches than can be filled easily. The information overload, which we all experience to some degree, will be solved by people taking various niches and organizing them by reviews and into packages to purchase and digest at leisure.<br />
<br />
In short, everyone can be a millionaire, live a life wherever they choose, surrounded by people they appreciate and who appreciate them.<br />
<br />
Of course you have to pay your dues. None of this happens without your investing time and a little money into building your information empire.<br />
<br />
The trick is to build it sustainably, so that shortly after you have the idea, the business is up and running, generating income to support itself. That is an odd idea in this age of Venture Capitalism.<br />
<br />
It is the sensible way to start your own home business, however.<br />
<br />
And the solution, as <a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">Mike Dillard promises through his Elevation Income</a>, is to build a membership base which will help you build relationships with your clients and attract more people and sales as it grows.<br />
<br />
My membership script of choice became Insta-Member.<br />
<br />
<h3>
Tactics for Success</h3>
<br />
My last article about Membership basics laid out points common to <a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">Dillard's in his 10th video</a>.<br />
<br />
<ol>
<li>Keep it Simple</li>
<li>Keep it Low Cost</li>
<li>Keep it Standard</li>
<li>If anyone says, "Wouldn't it be nice if: ____" - Please re-read rule #3.</li>
</ol>
<div>
I agree with these - and they show my reasons for choosing Insta-Member</div>
<div>
<br /></div>
<div>
You want something that simply installs on a commonly used and supported backend. Insta-Member installs on <a class="zem_slink" href="http://wordpress.org/" rel="homepage" target="_blank" title="WordPress">Wordpress,</a> which is the most popular platform out there.</div>
<div>
<br /></div>
<div>
Low cost. Insta-member is only $47, but the value is much higher. But just stick to what they include in the package to begin with.</div>
<div>
<br /></div>
<div>
Because in #3 you see: keep it standard. Don't get into a lot of other add-ons. Just get started with what you have. (This also goes for free plug-ins and what-nots. The only trouble I ever got into with Wordpress was adding all these conflicting niceties which locked up the server. KISS, again.)</div>
<div>
<br /></div>
<div>
The point is to get your business up and running right off the bat, earning its own way. The more you spend, the further you'll be from a profitable, self-supporting business.</div>
<div>
<br /></div>
<h3>
Features I needed in my Membership script</h3>
<div>
<ul>
<li>Built-in shopping cart. </li>
<li>Integration with my autoresponder for my existing lists.</li>
<li>Built-in affiliate program - to turn all clients into affiliates.</li>
<li>Coupon capability, to give members-only discounts.</li>
<li>Ability to link out to <a class="zem_slink" href="http://en.wikipedia.org/wiki/Affiliate_marketing" rel="wikipedia" target="_blank" title="Affiliate marketing">affiliate programs</a> and sell through these JV's.</li>
</ul>
</div>
<div>
<br /></div>
<div>
Otherwise, it has to run simply as a membership and get the job done.</div>
<div>
<br /></div>
<div>
Now if you want to get under the hood with Insta-member, you can find all their <a class="zem_slink" href="http://www.adobe.com/devnet/pdf/pdf_reference_archive.html" rel="homepage" target="_blank" title="Portable Document Format">PDFs</a> at <a href="http://insta-member.com/pdfs/">http://insta-member.com/pdfs/</a> These will tell you more than you need to know to get started. Their Quick Start Guide is a good stepping-off point.</div>
<div>
<br /></div>
<h3>
Unboxing Insta-Member</h3>
<div>
<br /></div>
<div>
The trick, as I mentioned earlier, is to see your download link on that Clickbank page once you buy it. </div>
<div>
<br /></div>
<div>
Now, I'm just telling you what I found inside at this point. (Too busy getting through the documentation, but I'll have that running by the end of today so you can see it - and even <i>join</i>...)</div>
<div>
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizqZxC49iwSmxh1f85r06JrU97SaZCniGMRASdOBPEuWTGXJX8E70aPqNLeFSsstjpqpR1MBnBj1fw5475-4ogegiZ8W3lUGtfoztLExF0IPuIWBW7_OSLNuRMz3dueFPYR7AxwntvKFOk/s1600/insta-member-unboxiing01.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="326" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizqZxC49iwSmxh1f85r06JrU97SaZCniGMRASdOBPEuWTGXJX8E70aPqNLeFSsstjpqpR1MBnBj1fw5475-4ogegiZ8W3lUGtfoztLExF0IPuIWBW7_OSLNuRMz3dueFPYR7AxwntvKFOk/s400/insta-member-unboxiing01.png" width="400" /></a></div>
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<div>
<br /></div>
<div>
You'll note that along with the bonuses, there are considerable upsells you can take. KISS, for now. Get through the bonuses and resources.</div>
<div>
<br /></div>
<h3>
Bonuses with Insta-Member</h3>
<div>
<ul>
<li><b>Membership Site Secrets</b></li>
</ul>
</div>
<div>
<br /></div>
<div>
This is a set of 10 videos, along with a transcript, which you can digest on your own. While they look to be PLR (no author), they are well-executed (if a bit dry.) I reviewed this in my last article and gave you the highlights.</div>
<div>
<br /></div>
<div>
<ul>
<li><b>WP Launch Theme</b></li>
</ul>
</div>
<div>
<br /></div>
<div>
This theme is a basic one to get you going. </div>
<div>
<br /></div>
<div>
<ul>
<li><b>Ultimate WP Video Tutorials</b></li>
</ul>
</div>
<div>
<br /></div>
<div>
These training videos take you through setting up Wordpress from scratch, if you've never done it before. (Even though I've done it probably a hundred times, I'll still go through these to see if I can pick up any other tips.)</div>
<div>
<br /></div>
<div>
<ul>
<li><b>Simple S3 Video Plug-in for Wordpress</b></li>
</ul>
</div>
<div>
<br /></div>
<div>
Allows you to host your video's on <a class="zem_slink" href="http://aws.amazon.com/s3" rel="homepage" target="_blank" title="Amazon S3">Amazon S3</a>, which is inexpensive, secure, and doesn't have the adds and baggage of <a class="zem_slink" href="http://www.youtube.com/" rel="homepage" target="_blank" title="YouTube">YouTube</a>.</div>
<div>
<br /></div>
<div>
<ul>
<li><b>Premium Web Elements Triple Pack</b></li>
</ul>
</div>
<div>
<br /></div>
<div>
3 graphics packages and a ton of different graphic elements to help you get started.</div>
<div>
<br /></div>
<div>
<ul>
<li><b>"7 Key Elements - Success is a Combination!"</b></li>
</ul>
</div>
<div>
<br /></div>
<div>
This PDF is very well written and will tell you business basics that are vital to your success. After you finish this one, pull out your copy of <a href="http://midwestjournalpress.com/napoleon-hill.php" target="_blank">Napoleon Hill's Think and Grow Rich</a> to review the few points they didn't cover (Hill had 13 to their 8.)</div>
<div>
<br /></div>
<h3>
Tutorial Section</h3>
<div>
<br /></div>
<div>
This is <i>intense</i>. </div>
<div>
<ul>
<li>You can access the <b>User Guide</b> here, but it's also linked within the Insta-Member plugin.</li>
<li>The <b>QuickStart Guide</b> also has a 20-minute <b>video</b> to walk you through everything. </li>
<li><b>Installation Video</b> to show you how to install the plugin.</li>
<li><b>How to Update your Insta-Member Plugin</b> - nice 12-minute video. Also covers backups.</li>
<li><b>Quick Training Videos</b> - most of these are accessible through the plugin, which cover video guides on how to use this plugin from start to finish. 22 videos total here.</li>
<li><b>Payment Integration Tutorials</b> - 7 videos covering the most common payment processing sites. 3 are less common affiliate sites: JVZoo, WSO Pro, and DigiResults. </li>
</ul>
</div>
<br />
And there's the usual suspects where you can pay them to do the installation.<br />
<br />
There's a support link for getting help with anything else.<br />
<br />
Also you can (and should) become an affiliate - just use your ClickBank ID.<br />
<br />
<h3>
One Ton of Goodies - unexpected and needed</h3>
So there's your unboxing - you get more than you think when signing up.<br />
<br />
If you want a fuller list of features, see <a href="http://www.instantmember.com/features.php">http://www.instantmember.com/features.php</a><br />
<br />
<b>Next: Strategies Applied</b> - Watch as I eat my own dog food and set up a membership simply, cheaply, successfully...<br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-5325096255003079884.post-74048025010957395232013-11-03T06:24:00.000-06:002013-11-04T05:27:29.702-06:00How to Build a Successful Membership - Review Notes<h2>
<a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">It's all a matter of belonging - not just avoiding pain. </a></h2>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4VQAXAC2HCHsu6Hh_jmCEW2p_E9na74lvluUgW90HNCton_S2u5rXXVb53kkCbu3wzREnGPjR_vIYZi5xCKBE-rW4MMBQRSmV7DDos1R_qgCkxC9JupGml27Oto3fSmTLbsaOUlwX4JZO/s1600/membership-belonging.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4VQAXAC2HCHsu6Hh_jmCEW2p_E9na74lvluUgW90HNCton_S2u5rXXVb53kkCbu3wzREnGPjR_vIYZi5xCKBE-rW4MMBQRSmV7DDos1R_qgCkxC9JupGml27Oto3fSmTLbsaOUlwX4JZO/s400/membership-belonging.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">photo: <a href="http://www.flickr.com/photos/powerbooktrance/398739957/" target="_blank">Terry Johnson, on Flickr</a></td></tr>
</tbody></table>
<div>
What <a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">Mike Dillard</a> missed on his <a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">Evolution Income</a> launch is the <i>belonging</i> point. I could go on for hours on the motivation points he doesn't cover (but I'll save that for the copyrighting course I'm collating.)</div>
<div>
<br /></div>
<div>
<b>People join memberships to belong to something.</b> This is fourth in the set of approval, control, security, and belonging - the glue-points which people stick anything to themselves. (See "Get Your Self Scam Free.")</div>
<div>
<br /></div>
<div>
Sure, it's easy to explain marketing in terms of the simple "Seek Pleasure, Avoid Pain" mantra. </div>
<div>
<br /></div>
<div>
And I'm afraid that I've gotten off on a bit of a tangent already. </div>
<div>
<br /></div>
<div>
I got my <a href="http://worstellr.instaone.hop.clickbank.net/" target="_blank">Insta-Member membership plug-in</a> downloaded and was busy going through the bonuses, extras, and resources they give. (Real value here...)</div>
<div>
<br /></div>
<div>
One set of videos and an accompanying transcript was particularly enlightening. And my notes (excerpts) from it are below. </div>
<div>
<br /></div>
<div>
The key points:</div>
<div>
<br /></div>
<div>
<ul>
<li>People join memberships to belong.</li>
<li><a class="zem_slink" href="http://en.wikipedia.org/wiki/Marketing_plan" rel="wikipedia" target="_blank" title="Marketing plan">Plan</a> your work, work your plan. ("Those who fail to plan, plan to fail.")</li>
<li>Stick to your budget and your current needs. Don't invest in extra's you don't know you need.</li>
<li>Always, always give unexpected value - in addition to the promised value.</li>
<li>Your niche knows what it wants and how it wants it. Ask and deliver.</li>
<li>Track your attrition and solve by more carefully delivering what's needed and wanted.</li>
<li>3 working methods for driving traffic: Ads (<a class="zem_slink" href="http://en.wikipedia.org/wiki/Online_and_offline" rel="wikipedia" target="_blank" title="Online and offline">online and offline</a>), <a class="zem_slink" href="http://en.wikipedia.org/wiki/Search_engine_optimization" rel="wikipedia" target="_blank" title="Search engine optimization">SEO</a>, JV affiliates. Social networks help, but not as a main line.</li>
<li>Plan out your content 6 - 12 months in advance, but just create 2 or 3 months and get started now.</li>
</ul>
<div>
- - - -</div>
</div>
<div>
<br /></div>
<h3>
Review Notes of "Membership Site Secrets" from Insta-Member bonuses: </h3>
<div>
<br /></div>
<div>
This is probably PLR they found, but it's good stuff. The presentation is both video and text (which I appreciate, since text is faster to digest.) A bit dry (English, sounds like) but you'll see it covers key points you'll need to know to make your membership a success.</div>
<div>
<br /></div>
<div>
(If I were able to get word to <a href="http://theelevationgroup.net/presentation/register.php?a_aid=c405ebd5&a_bid=e6b01db8" target="_blank">Dillard & Co.</a> about how to improve their <a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">Elevation Income course</a>, they need a video on just what to expect when running a membership. Because that is what I'm having to fill in here.)</div>
<div>
<br /></div>
<div>
<div>
The real advantage of a membership site is that the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Buyer" rel="wikipedia" target="_blank" title="Buyer">buyer</a> becomes actively involved in the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Sales_process" rel="wikipedia" target="_blank" title="Sales process">sales process</a>.</div>
<div>
<br /></div>
<div>
So, the basic principle of a membership site is a buyer joins a site, they become a member, and then you build your relationship with them as sort of an active buyer.</div>
<div>
<br /></div>
<h4>
1 – A Very, Very Good Revenue Model</h4>
<div>
<br /></div>
<div>
Membership sites are a very, very good revenue model.</div>
<div>
<br /></div>
<div>
The big benefit to you, as the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Marketing" rel="wikipedia" target="_blank" title="Marketing">marketer</a>, is that the buyer becomes actively involved in the sales process.</div>
<div>
<br /></div>
<div>
So, not only are you earning your membership fee, your $5000, say, a month, from your 100 members at $50 at month, but if you display login offers as well - and maybe you change it every week or something like that, you put a new on one there - then of course, you can increase your income from that.</div>
<div>
<br /></div>
<div>
So, it's a good autopilot <a class="zem_slink" href="http://en.wikipedia.org/wiki/Business_model" rel="wikipedia" target="_blank" title="Business model">business model</a> and one that you really, really should consider.</div>
<div>
<br /></div>
<div>
Membership sites also appeal to one of humankind's fundamental needs: we like to have a sense of belonging.</div>
<div>
<br /></div>
<div>
But perhaps one of the biggest benefits - and this, I think, is one of the things that a lot of marketers like - is a membership site gives you control over their access to the material.</div>
<div>
<br /></div>
<div>
So, membership sites are a good business model.</div>
<div>
<br /></div>
<div>
And one of the best reasons: affiliates love membership sites with recurring incomes, because it gives your affiliates recurring incomes.</div>
<div>
<br /></div>
<h4>
2 – What Membership Script to Use?</h4>
<div>
<br /></div>
<div>
One of the first choices you're going to have to make is what membership-site script do you use. There's lots and lots of them on the market, but which one's the best one for you? </div>
<div>
<br /></div>
<div>
Also bear in mind that some membership-site scripts require you to purchase add-ons.</div>
<div>
<br /></div>
<div>
And instead of just buying the bits that they need, they buy all the things that they might need. And of course, that bumps the price right up. </div>
<div>
<br /></div>
<div>
So, before you can pick a membership-site script, you need to understand how you're going to use it.</div>
<div>
<br /></div>
<div>
So, think about what you're going to use right now and in the immediate future.</div>
<div>
<br /></div>
<div>
Can you use it on as many servers as you want, or just on one domain?</div>
<div>
<br /></div>
<div>
Are you planning on displaying login offers and one-time offers to them?</div>
<div>
<br /></div>
<div>
How easy is it to use?</div>
<div>
<br /></div>
<div>
So, how easy is it for you to use?</div>
<div>
<br /></div>
<div>
Do they provide a guarantee period?</div>
<div>
<br /></div>
<div>
What support do you get?</div>
<div>
<br /></div>
<div>
Another influencing factor that again, can influence your choice of budget, is: are lifetime upgrades free or not?</div>
<div>
<br /></div>
<div>
Remember, before you install any upgrades, though, do you actually need it?</div>
<div>
<br /></div>
<div>
Another good question to ask yourself is: how long has this script been around?</div>
<div>
<br /></div>
<div>
One thing you may or may not want is can it drip feed content?</div>
<div>
<br /></div>
<div>
How easy is it for you, not for anyone else, but for you personally to install, setup, administrate, use, add products to, add new members to, etc., etc.</div>
<div>
<br /></div>
<div>
Can you do it yourself, or do you need to outsource it?</div>
<div>
<br /></div>
<div>
This is the other thing as well is can members easily upgrade their membership from between the different levels?</div>
<div>
<br /></div>
<div>
Can the script handle recurring billing?</div>
<div>
<br /></div>
<div>
Does it provide support for a free membership option?</div>
<div>
<br /></div>
<div>
How well does a script protect your content from theft?</div>
<div>
<br /></div>
<div>
Does it protect your content from sharing?</div>
<div>
<br /></div>
<div>
Does it plug in to other scripts you plan to use?</div>
<div>
<br /></div>
<div>
Perhaps one of the most important is, will it work with your web host.</div>
<div>
<br /></div>
<div>
<h4>
3 – Membership script examples</h4>
</div>
<div>
<br /></div>
<div>
Different scripts that you know, you may want to say, well yes that is for me, that is not for me. So, we are going to look at that now, but write out what you want from your script. Answer all the questions we have asked here, write it all out, and then look through the different scripts, and decide which one is the best one for you. </div>
<div>
<br /></div>
<h4>
4 – Picking a Niche</h4>
<div>
<br /></div>
<div>
Picking a niche is actually very, very important.</div>
<div>
<br /></div>
<div>
Ultimately the success of your membership site relies on you being able to give your members what they want.</div>
<div>
<br /></div>
<div>
So, always give them plenty of value.</div>
<div>
<br /></div>
<div>
But, what you're after is providing the solution to the problem.</div>
<div>
<br /></div>
<div>
And remember, you can just use a membership site as a delivery mechanism for your product.</div>
<div>
<br /></div>
<div>
Don't get caught up in the fact that a membership site has to be, you know, recurring monthly products and information.</div>
<div>
<br /></div>
<div>
Could it become like a training course?</div>
<div>
<br /></div>
<div>
But sometimes, when you're picking the niche and deciding how it will work as a membership site, sometimes you need to step outside your box and have a think.</div>
<div>
<br /></div>
<div>
But, once you've picked your niche, your next step is to determine what format membership site you're going to create.</div>
<div>
<br /></div>
<div>
Whatever format you choose, it has to be suitable for your niche.</div>
<div>
<br /></div>
<div>
That sort of thing, a fixed time membership tends to be a bit more intense if you do it once a week because you're keeping more in contact with your members, you're more interactive with them then, and you're constantly reminding them that you're there.</div>
<div>
<br /></div>
<div>
You either bill a weekly, monthly for that fixed period of time.</div>
<div>
<br /></div>
<div>
Now obviously they're paying in advance, so you bill them now.</div>
<div>
<br /></div>
<div>
Now, the next option is monthly payment.</div>
<div>
<br /></div>
<div>
Or the final option is product delivery or training sites: how to look after your hamster, how to restore your classic Mustang whatever it might be, things like that, how to train your horse.</div>
<div>
<br /></div>
<div>
So, it's worth spending the time in the planning stage.</div>
<div>
<br /></div>
<h4>
5 – Content</h4>
<div>
<br /></div>
<div>
One of the things that destroys many membership sites before they have a chance to get off the ground is the content.</div>
<div>
<br /></div>
<div>
You need to be able to provide something that means they have to be a member.</div>
<div>
<br /></div>
<div>
I would also recommend providing regular updates.</div>
<div>
<br /></div>
<div>
Always deliver your updates on time.</div>
<div>
<br /></div>
<div>
So, you need to make sure that you give a MASSIVE value in that first month.</div>
<div>
<br /></div>
<div>
But it's very, very important to listen to the feedback from your members.</div>
<div>
<br /></div>
<div>
Now, when it comes to providing content, you can either write it yourself.</div>
<div>
<br /></div>
<div>
You could hire or interview experts.</div>
<div>
<br /></div>
<div>
Alternatively, you can hire freelancers.</div>
<div>
<br /></div>
<div>
One of the best forms of content is what we call user-generated content.</div>
<div>
<br /></div>
<div>
The other alternative, and this is my preferred option, is rewritten private-label-rights material.</div>
<div>
<br /></div>
<div>
Now, the format you use, whether it's going to be audio or books or video, is up to you.</div>
<div>
<br /></div>
<div>
It depends upon your niche, depends upon your skills, your budget, your equipment, and so on. But, you've got to make sure you provide high-value content. It's got to be ideally unique for you, it's got to be good quality, and it's got to be something that people go, "Wow, this is so worthwhile!" You don't want it to be anything where they're looking at it and going, "Yeah, whatever," because that means unsubscribed. So, make sure it's good quality. And this gives you some hints and tips on where to find the content. </div>
<div>
<br /></div>
<h4>
6 – Solving Attrition</h4>
<div>
<br /></div>
<div>
Every single membership site will suffer from attrition.</div>
<div>
<br /></div>
<div>
Now, typically, average membership lifetimes, they vary. It could be anything from a few months. Sometimes it's three to six months, in most membership sites.</div>
<div>
<br /></div>
<div>
So, what you need to do is monitor your unsubscribe rate.</div>
<div>
<br /></div>
<div>
If you find your unsubscribe rate is too high, then you may well have a problem with your content.</div>
<div>
<br /></div>
<div>
If you have high-value, exclusive information, then your members are going to stay members for longer.</div>
<div>
<br /></div>
<div>
What you will find - and this is typical for all membership sites - is the majority of people will leave in the first month.</div>
<div>
<br /></div>
<div>
It means, for you, the people that stay are quality buyers.</div>
<div>
<br /></div>
<div>
One of my favorite tricks with a membership site is to offer random bonuses and random bits of information.</div>
<div>
<br /></div>
<div>
If you know what your market wants and delivers it, then it's going to help you to retain your members.</div>
<div>
<br /></div>
<div>
You also want to be sure that your members are clear on what they are getting.</div>
<div>
<br /></div>
<div>
Ensure that your content is always delivered on time, every time.</div>
<div>
<br /></div>
<div>
If you ensure that quality's always very high, then that also is going to help retain members.</div>
<div>
<br /></div>
<div>
If you can encourage feedback and interaction with your members, that also is going to help you to retain members to your site.</div>
<div>
<br /></div>
<div>
This sense of community is vital for people.</div>
<div>
<br /></div>
<h4>
7 – Common Mistakes</h4>
<div>
<br /></div>
<div>
Now, the first mistake that many people make is bad marketing.</div>
<div>
<br /></div>
<div>
If you can rank well and you can market your site well then, obviously, you're going to do well as a membership site.</div>
<div>
<br /></div>
<div>
You also need to understand where does your traffic come from?</div>
<div>
<br /></div>
<div>
If you're information's out of date or boring, then that's a big, big mistake.</div>
<div>
<br /></div>
<div>
A lot of people, as well, don't plan their membership sites in advance.</div>
<div>
<br /></div>
<div>
If you're active in gathering testimonies as well, that's going to help.</div>
<div>
<br /></div>
<div>
You have to make sure that your membership site makes it really, really obvious where to find the information that they've paid for.</div>
<div>
<br /></div>
<div>
Also, is the content you're adding, content that your niche wants?</div>
<div>
<br /></div>
<div>
If you have free members, market to them and sell them the full membership.</div>
<div>
<br /></div>
<div>
Also, make sure you communicate with your members regularly.</div>
<div>
<br /></div>
<div>
Always, as well, make sure you get feedback from your members.</div>
<div>
<br /></div>
<div>
And another big mistake that people make, and this is, again, a common one and it can bring down a membership site, is not delivering the content on time.</div>
<div>
<br /></div>
<h4>
8 – How to Advance and Succeed</h4>
<div>
<br /></div>
<div>
Now, obviously, one of the first ones is to make sure that you've planned your content in advance.</div>
<div>
<br /></div>
<div>
Now, ideally have your content created in advance.</div>
<div>
<br /></div>
<div>
What I tend to do with a membership site is I create a month or two of content, test the membership site to see how it's working. If it works well, I create pretty much the rest of the content and then it's all there and it's all being delivered over time. And that works very, very well. But, you have to think about that. </div>
<div>
<br /></div>
<div>
But, with any membership site, you always have to work to get new members.</div>
<div>
<br /></div>
<div>
If you provide unexpected bonuses and additional content, pretty much randomly, it's going to increase the value of your site to your buyers.</div>
<div>
<br /></div>
<div>
You do need to understand what your target market wants.</div>
<div>
<br /></div>
<div>
Always provide them with the most up to date information you possibly can.</div>
<div>
<br /></div>
<div>
Encourage your members to contribute to your site as well.</div>
<div>
<br /></div>
<div>
You also need to keep an eye on your niche as well for competition.</div>
<div>
<br /></div>
<div>
Keep an eye on the market as well and see what the new techniques are, new developments, and so on and so forth.</div>
<div>
<br /></div>
<div>
This is a mistake that lots of people make. They don't step outside of their box.</div>
<div>
<br /></div>
<div>
Always make sure that you think about what your members want and think laterally, if you like.</div>
<div>
<br /></div>
<div>
The watchword, I believe, with a membership site is, "Add value."</div>
<div>
<br /></div>
<h4>
9 – Driving Traffic</h4>
<div>
<br /></div>
<div>
In order for you to really succeed with a membership site, you have to continually drive traffic to it.</div>
<div>
<br /></div>
<div>
Unless you happen to have a big waiting list for your membership site or you have a big mailing list, then traffic really is the answer for how to replace these members.</div>
<div>
<br /></div>
<div>
You need to also optimize your site for the search engines.</div>
<div>
<br /></div>
<div>
If you choose to participate in niche related forums and groups, that is going to help you to get traffic, it is going to help build your reputation.</div>
<div>
<br /></div>
<div>
You can also choose to advertise in newsletters and ezines.</div>
<div>
<br /></div>
<div>
The other option, and again this is going to cost you some money, but it is a very good option, that very few marketers actually do but one that is very effective, is to advertise offline in relevant publications.</div>
<div>
<br /></div>
<div>
You want to look for joint ventures as well.</div>
<div>
<br /></div>
<div>
You can also create social networking groups related to your niche.</div>
<div>
<br /></div>
<div>
Now there is a lot of things you can do to get traffic, but I really, really recommend that you make sure you rank well for your keywords because it is going to help you to maximize your revenue and your profitability, and ultimately that is what you are after.</div>
<div>
<br /></div>
<h4>
10 – Opportunities For You</h4>
<div>
<br /></div>
<div>
At the end of the day, a membership site is a really, really good business model, there is a lot of potential for profit in them, a lot of opportunities for you.</div>
<div>
<br /></div>
<div>
So, a stable source of income can make a big difference between Internet marketing being something you do a little bit of and you hope it pays the bills, to something that replaces your full-time income.</div>
<div>
<br /></div>
<div>
So, what you need to be able to do, is to help people really get that sense of belonging, and that is the whole point of your membership site.</div>
<div>
<br /></div>
<div>
Firstly, pick a niche.</div>
<div>
<br /></div>
<div>
Then determine which script you want to use.</div>
<div>
<br /></div>
<div>
Plan out six to twelve months worth of content.</div>
<div>
<br /></div>
<div>
You do not have to create it all, just create the first couple, but plan out the first six to twelve months, because you can use that in your marketing material, so that people know what to expect. Then set up a site, buy your script, install it, configure it, create your content, add the content to the site, start marketing it, and getting members. </div>
<div>
<br /></div>
<div>
As members join, recruit them as affiliates, get them to market your product.</div>
<div>
<br /></div>
<div>
And then basically, keep marketing it, getting it ranking well, get traffic to it, get involved in forums and groups, and this and that and the other, and get traffic to it so you get more and more members.</div>
<div>
<br /></div>
<div>
So, take this step-by-step action plan, take the information you now have, go and create a membership site and enjoy the many, many benefits that it will give you.</div>
<div>
<br /></div>
</div>
<div>
<b>Coming next: How to get your <a href="http://worstellr.instaone.hop.clickbank.net/" target="_blank">Insta-Member membership plug-in</a> up and running.</b></div>
<div>
<br /></div>
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-5325096255003079884.post-27924703000277330062013-11-02T13:30:00.000-05:002013-11-02T13:32:09.704-05:00How to Build Your Own Membership like a Bum Marketer<h2>
<a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">Because if you're starting from <i>less</i> than scratch, maybe you deserve a break today...</a></h2>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm6szwze1SvhzLjYgNGl_scZEbEtsxGbYfwTMgCvoK5Sk62vi_VPM3rUzfivUKzpaulLidLDbEFoZuUiGMG2Y1UDZ2iMjvG2Y_dEpEy3u9228JBKkMWO2550V9OGCXmMqSobLrCcErgJpI/s1600/mcdonalds-boots.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="279" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm6szwze1SvhzLjYgNGl_scZEbEtsxGbYfwTMgCvoK5Sk62vi_VPM3rUzfivUKzpaulLidLDbEFoZuUiGMG2Y1UDZ2iMjvG2Y_dEpEy3u9228JBKkMWO2550V9OGCXmMqSobLrCcErgJpI/s320/mcdonalds-boots.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Photo: <a class="zem_slink" href="http://www.flickr.com/photos/yourdon/" rel="homepage" target="_blank" title="Ed Yourdon">Ed Yourdon</a> on <a class="zem_slink" href="https://www.flickr.com/" rel="homepage" target="_blank" title="Flickr">Flickr</a></i></td></tr>
</tbody></table>
<br />
I found a broken link in <a class="zem_slink" href="http://www.entrepreneurs-journey.com/" rel="homepage" target="_blank" title="Yaro Starak">Yaro Starak</a>'s PDF about memberships.<br />
<br />
He simply dropped this bombshell idea that you could actually start a membership with just <a class="zem_slink" href="http://www.aweber.com/" rel="homepage" target="_blank" title="AWeber Communications">AWeber</a> and a <a class="zem_slink" href="http://www.paypal.com/" rel="homepage" target="_blank" title="PayPal">PayPal</a> account. Theoretically, this could apply to one of the "free trial" autoresponders like <a class="zem_slink" href="http://www.mailchimp.com/" rel="homepage" target="_blank" title="MailChimp">Mail Chimp</a>.<br />
<br />
Here's the link: <a href="https://help.aweber.com/entries/21697302-how-do-i-integrate-paypal-with-aweber">https://help.aweber.com/entries/21697302-how-do-i-integrate-paypal-with-aweber</a><br />
<br />
And there's a great video on that page as well, just to help you get started. It looks like this:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieqdMKOvoJFmHbye_NO5jrQxVNSM8uQTDD_IJK6RhiX5UL6LB0vld7r5vXrxbW5aXgPVZTrzDCA390JkN002Bj2IUSpDI6eV8AmFtsgk5JYYljKdiugVgeheAZ7MuOJAU-X3lSNTs1UYoK/s1600/integrating-with-paypal-video.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieqdMKOvoJFmHbye_NO5jrQxVNSM8uQTDD_IJK6RhiX5UL6LB0vld7r5vXrxbW5aXgPVZTrzDCA390JkN002Bj2IUSpDI6eV8AmFtsgk5JYYljKdiugVgeheAZ7MuOJAU-X3lSNTs1UYoK/s320/integrating-with-paypal-video.png" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
They've also got a PDF on the subject, but another page says it's out of date.<br />
<br />
With just that low cost, you'd get a profit-making mambership up and running without hosting.<br />
<br />
There's also a way to get DigiResults or JVZoo into the mix, so you'd have affiliates bringing you sales. Either of these, to my current knowledge, will host your digital downloads for you, as well as landing and thank you pages. Or you can create those pages though AWeber or just take the default ones PayPal uses.<br />
<br />
Of course, looking pro and getting into a higher range of income will ultimately demand you get hosting somewhere. There is no free blog or site hosting that I know of that doesn't make you look cheap.<br />
<br />
The one advantage to this is being able to test your niche area for conversions, plus building your list meanwhile.<br />
<br />
Any unsubscribe for recurring payments is handled between AWeber and PayPal. So you could simply use AWeber for your drip delivery, setting these up on a monthly or bi-weekly (even daily) basis. The content is hosted on JVZoo or DigiResults, so you're set.<br />
<br />
This really is closer to the <a href="http://onlinemillionaireplan.com/top-mlm-companies/funded-proposal-network-marketing-leads.php" target="_blank">"Funded Proposal" Mike Dillard</a> recommended in his <a href="http://onlinemillionaireplan.com/magneticsponsoring/index.php" target="_blank">Magnetic Sponsoring</a>. Get some info product up that addresses the problem in your niche which people will pay you for. (The amount of juice being worth the squeeze, as the <a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">Elevation Income videos</a> cover.)<br />
<br />
<ol>
<li>Set up your AWeber/PayPal/JVZoo connection to sell and fulfill for you. </li>
<li>Create a recurring income with regular monthly deliveries - or a limited series with a set number of recurring payments.</li>
<li>Use this income to finance other expenses in your business, like additional marketing.</li>
<li>Bootstrap yourself into a domain+hosting and a proper membership backend.</li>
<li>Fill out your <a class="zem_slink" href="http://en.wikipedia.org/wiki/Sales_process" rel="wikipedia" target="_blank" title="Sales process">sales funnel</a> and split-test your sales, landing, and thankyou/cross-sell pages to perfection.</li>
<li>Leverage all this into 6- or 7- or even 8-figure <a class="zem_slink" href="http://en.wikipedia.org/wiki/Passive_income" rel="wikipedia" target="_blank" title="Passive income">passive income</a>.</li>
<li>Systemize and automate this as much as possible to free up your time. </li>
<li>Create additional membership sites for multiple passive income streams and/or sell the profitable one you have.</li>
<li>Invest extra income meanwhile into other passive income streams as well.</li>
<li>Enjoy true financial freedom from there on out.</li>
<li>Bequeath your "gold egg-laying" passive income sources to deserving and supportive relatives or charity - for the distant time when you no longer need it.</li>
</ol>
<div>
- - - -</div>
<div>
<br /></div>
<div>
<b>Wishing you every success you deserve.</b></div>
<br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-5325096255003079884.post-30773001851606357122013-11-02T12:21:00.000-05:002013-11-02T12:35:19.592-05:00How to Learn Membership Site-Building From Scratch<h2>
<a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">Getting Your Membership Started from Nothing - Getting Your Feet Wet...</a></h2>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.flickr.com/photos/makelessnoise/" style="margin-left: auto; margin-right: auto;" target="_blank"><img alt=" photo:makelessnoise, on Flickr" border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6aHYC69mh0Ehs7QLYIfMKoNh4YwqtlHfjekLr4jv93PVgZDSFLnHTY1bNPuzJvTYBu53nvzobyBnx4ZZB5N7hKPXhWAaqZwMQwsY6_NL2juQOJZe4utgyA6Trgucooifu4c3fwZnAHlWy/s400/wet-feet.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">photo:makelessnoise, on <a class="zem_slink" href="https://www.flickr.com/" rel="homepage" target="_blank" title="Flickr">Flickr</a></td></tr>
</tbody></table>
<br />
The trick with being completely transparent is that you are committed to travel the road you chose.<br />
<br />
For me, it's not enough to poke holes in the Great <a class="zem_slink" href="http://en.wikipedia.org/wiki/Mike_Dillard" rel="wikipedia" target="_blank" title="Mike Dillard">Mike Dillard</a> effigy, but I have to test his scene out and walk my talk.<br />
<br />
I can tell you one thing - the technical backend of a membership isn't for the faint-hearted.<br />
<br />
The story begins with setting up a <a class="zem_slink" href="http://wordpress.org/" rel="homepage" target="_blank" title="WordPress">Wordpress</a> installation - which is pitifully simple by itself. <br />
<br />
<ol>
<li>Go to your <a class="zem_slink" href="http://www.cpanel.net/" rel="homepage" target="_blank" title="cPanel Inc">Cpanel</a> login (http://{yourdomainname.com]/cpanel)</li>
<li>Maneuver down to <a class="zem_slink" href="http://www.netenberg.com/fantastico.php" rel="homepage" target="_blank" title="Fantastico">Fantastico</a>.</li>
<li>Find Wordpress</li>
<li>Install following the instructions.</li>
</ol>
<div>
The next thing I wanted to do was to get Insta-Member, which was based on it's hype. Unfortunately, the front page is out of date on the site itself - saying that you can only sign up for an email list. (Which I did, later.)</div>
<div>
<br /></div>
<div>
Being the geek I am, I did find an order page, and submitted my order via <a class="zem_slink" href="http://www.paypal.com/" rel="homepage" target="_blank" title="PayPal">PayPal</a>. Unfortunately, I'm still waiting 18 hours later. Probably should have gone thorugh an affiliate site to give them the commission. Later today, if I haven't received the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Plug-in_%28computing%29" rel="wikipedia" target="_blank" title="Plug-in (computing)">plug-in</a>, I will. (But then will have to get a refund for the original purchase [sigh.]) [<b>Update</b>: Found that the download link was on the confirmation I got from Clickbank - at the top of the page. I'm on the install now - look for my next post to see what happens...]</div>
<div>
<br /></div>
<div>
While I was waiting last night, I started poking around for alternatives - and immediately got swamped with all the various price-ranges and options. (It's a wild forest out there.)</div>
<div>
<br /></div>
<div>
Since none of these really matched up with the promises of Insta-Member, I went back to see what the free plug-in's offered.</div>
<div>
<br /></div>
<div>
Found one by the <a class="zem_slink" href="http://premium.wpmudev.org/" rel="homepage" target="_blank" title="WPMU DEV">WPMU-DEV</a> community, called "Membership." </div>
<div>
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG-nkNeHZ0OofeEC2_QAYrW-dN8hKP-g8bNzjOzvbMTpk71mDE74JSbJ0Jrj6bRiIB-xnA364oOy7UOLYHLmz-_UnZ3eWHUnO566MF_ooRJwBC6lZWIuf4oPzmpQ1yNG2QioGV4c_8CTPZ/s1600/membership-plugin.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG-nkNeHZ0OofeEC2_QAYrW-dN8hKP-g8bNzjOzvbMTpk71mDE74JSbJ0Jrj6bRiIB-xnA364oOy7UOLYHLmz-_UnZ3eWHUnO566MF_ooRJwBC6lZWIuf4oPzmpQ1yNG2QioGV4c_8CTPZ/s400/membership-plugin.png" width="326" /></a></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
To get this, you </div>
<div>
<ol>
<li>go into your Wordpress Installation by logging in as admin.</li>
<li>Go to Plug-ins</li>
<li>Click Add New</li>
<li>Search for "membership"</li>
<li>Click on their plug-in out of the 2 pages of choices, and it will install simply.</li>
</ol>
<div>
What this does is to give you a working membership instantly. </div>
</div>
<div>
<br /></div>
<div>
Now the fun begins.</div>
<div>
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikzXNteJiYII5qoqXbTcgL8AlH8GHiwptuOEL7s9wWU7463xnVSQrvZF1ewOjeF2gFzd4XHCR_MVY6MVJt_V5Q1h_wR5xEuacoG21BwAp8IeEEwdTEOFJvduzsH9SAqBIeGlrKvkKh2l03/s1600/membership-setup02.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="351" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikzXNteJiYII5qoqXbTcgL8AlH8GHiwptuOEL7s9wWU7463xnVSQrvZF1ewOjeF2gFzd4XHCR_MVY6MVJt_V5Q1h_wR5xEuacoG21BwAp8IeEEwdTEOFJvduzsH9SAqBIeGlrKvkKh2l03/s400/membership-setup02.png" width="400" /></a></div>
<div>
<br /></div>
<div>
<i>You're now officially immersed in the detail-enriched world of a new learning curve.</i></div>
<div>
<br /></div>
<div>
Cheers.</div>
<div>
<br /></div>
<div>
The reason I've gone through this and am showing you, is so you can see what you're up against. </div>
<div>
<br /></div>
<div>
But this will get you started right off with no expense other than the time you need to invest.</div>
<div>
<br /></div>
<div>
- - - -</div>
<div>
<br /></div>
<div>
However, I won't be going there. </div>
<div>
<br /></div>
<div>
Why? Well, it's not that I can't maneuver through this and set it up. I'll probably play around with this to get the feel of it, and leave it up for awhile to compare features. </div>
<div>
<br /></div>
<div>
It's missing two key points:</div>
<div>
<ul>
<li>Split-testing</li>
</ul>
<div>
<div>
You want to be able to constantly improve your landing and sales pages, as well as opt-in forms.</div>
</div>
<ul>
<li>Built-in <a class="zem_slink" href="http://en.wikipedia.org/wiki/Affiliate_marketing" rel="wikipedia" target="_blank" title="Affiliate marketing">Affiliate</a> backend. </li>
</ul>
</div>
<div>
You also want to be able to instantly make all your subscribers into affiliates. This is an old Jay Abraham trick - you turn all your clients into evangelists and pay them for working for you. (This doesn't replace plugging in one or several external affiliate distributors into your membership - getting them to find your membership is indeed key.) Being able to communicate directly with your own affiliates and check their performance is key.</div>
<div>
<br /></div>
<div>
This is the one drawback to <a class="zem_slink" href="http://www.amazon.com/Wishlist-U-Brain-Pearl-Jam/dp/B000006O8N%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dzem-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB000006O8N" rel="amazon" target="_blank" title="Wishlist / U / Brain of J">Wishlist</a> that <a href="http://onlinemillionaireplan.com/magneticsponsoring/index.php" target="_blank">Mike Dillard</a> originally set up <a href="http://theelevationgroup.net/presentation/register.php?a_aid=c405ebd5&a_bid=e6b01db8" target="_blank">Elevation Group</a> on - it has only <i>external</i> affiliate program integration.</div>
<div>
<ul>
<li>A third would be a theme with pre-built pages to get you started (which Insta-Member promised.)</li>
</ul>
<div>
The membership plugin has a low-cost upgrade which has a huge set of templates that come with the expanded capability. (Still doesn't fix the first two points, though...)</div>
</div>
<div>
<ul>
<li>Almost forgot: <i>autoresponder integration</i></li>
</ul>
</div>
<div>
Probably more key than thought. You want to add your members to your mailing list for cross-sells and maintain that relationship.</div>
<div>
<br /></div>
<div>
- - - -</div>
<div>
<br /></div>
<div>
This simple set up will get you started from scratch - and you can get going with just this if you want.</div>
<div>
<br /></div>
<div>
PS. <a href="http://rockablethemes.com/membership-wordpress-plugins/" target="_blank">For more data, and a review of Wordpress Membership plugins, here's a link</a>.</div>
<br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-5325096255003079884.post-68472576031139855162013-11-01T04:51:00.002-05:002013-11-01T15:04:10.151-05:00The Story Mike Dillard Never Told...because he hasn't yet learned it.<br />
<br />
<div style="text-align: center;">
<a href="http://www.flickr.com/photos/juhansonin/4068382276/" title="Stage Mess + Wrong Focus by juhansonin, on Flickr"><img alt="Stage Mess + Wrong Focus" height="281" src="http://farm3.staticflickr.com/2800/4068382276_9b501dd1c0.jpg" width="500" /></a></div>
<br />
<br />
The old traveling minstrel was able to make a living and support his travel habits by telling the same stories over and over - leaving town when he'd exhausted everyone's patience by telling them too many times, losing their entertainment value.<br />
<br />
But - you can't tell a story you don't know.<br />
<br />
And Mike has this problem - which is why he's searching for answers.<br />
<br />
If you have one story to tell, you need to constantly put new decorations on the set and new costumes on the players, and a new title on the marquee - so people continue to come and pay to be amused, enthralled, and enlightened.<br />
<br />
So it is with the Mike Dillard Show.<br />
<br />
While you can take his stories and apply them to almost any circumstance, you'll see from any study that his success is actually built from several foundation pieces which are just tips of icebergs, repeated over and over to build something solid enough to put a play on.<br />
<br />
In all of humanity, you'll find that mostly there are two main stories:<br />
<ul>
<li>How Come</li>
<li>How To</li>
</ul>
<br />
For Dillard, the How Come is explained by direct-response psychology, and the How To is a membership site.<br />
<br />
And these two skill-sets can be re-dressed and re-spun indefinitely.<br />
<br />
All you have to do is to learn how to copywrite and market, and how to set up and run a membership site to get people paying your costs over and over.<br />
<br />
(Why Dillard has had such success is that <i>most people won't learn <u>either</u></i>. Even while Joe Sugarman says that just <i>partially</i> learning copywriting will improve your sales markedly, I can count the decent books available on building and running memberships using just a few fingers of one hand. Find that .0001% of people who dedicated themselves to learning how to write copy, plus maybe just as many figuring how to set up and operate a membership - and you'll see that you have a very rare individual. Even Dillard agrees he knows next to nothing about the technical end. So if you just studied these two subjects, the world would be completely open to you - just as it has for Dillard in the two outrageous successes he's already had.)<br />
<br />
That simple formula (of getting people to pay you for the same story over and over) has been used since the times before our Histories were being written.<br />
<br />
This old, old story is simple to make money with. Tell people you know how to save their lives and get them to pay you to take them to the Promised Land. Even Dorothy of Oz was able to persuade her three companions to set out to see this Wizard with no more than a hope based on a rumor.<br />
<br />
<i>You don't even have to know where you are going</i> - you just need to be willing to <b>lead</b>. Somewhere. Anywhere. As long as they feel they are making progress, they'll keep following you and paying you. It hardly even matters that you're practically travelling in circles - as long as they're satisfied to continue paying you, you keep leading them.<br />
<br />
This is the difference between a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Confidence_trick" rel="wikipedia" target="_blank" title="Confidence trick">Scam</a> and "The Real Thing(TM)." Both use marketing to spin their stories. Scammers will take you somewhere and leave you. Then they simply put new costumes and stages up and attract a new audience. Successful <a class="zem_slink" href="http://en.wikipedia.org/wiki/Marketing" rel="wikipedia" target="_blank" title="Marketing">Marketers</a> will keep re-dressing the scene and actors, but they leave the audience satisfied and moving from one act to the next.<br />
<br />
Much like the old story-tellers from the "dime novel" era (as well as Shakespeare) would leave cliff-hangers from one scene to the next. The audience is always left wanting to know the answers to questions of "what's going to happen next?" and "but - what became of Little Nell?" If you've ever read Louis La'Mour, you'll know this type of writing style. He also extended his characters between stories, such as his long series about the Sackett family, many of which were made into movies.<br />
<br />
That's entertainment.<br />
<br />
There are far more How To's and How Come's which explain why copywriting, sales, and membership sites work. Each are actually broad subjects with many teachers.<br />
<br />
All you need to know is that they do - unless you are curious enough to take your skill-sets to the next level, and even beyond that.<br />
<br />
(To some degree, even in this article, I'm simply redressing the stage and actors, leaving you with a cliff-hanger.)<br />
<br />
Your other alternative is simply turning around and doing more of the same, indefinitely. Lots of people (about 97-99%) do this for their entire lives. That's why we have jobs (both factory and cubicle) and why we ship our children off to schools where they are all taught how to keep a job.<br />
<br />
There is a 1-3% out there who have managed to shrug off this training. (<a class="zem_slink" href="http://en.wikipedia.org/wiki/Thomas_Edison" rel="wikipedia" target="_blank" title="Thomas Edison">Thomas A. Edison</a> was home-schooled, as well as <a class="zem_slink" href="http://en.wikipedia.org/wiki/Abraham_Lincoln" rel="wikipedia" target="_blank" title="Abraham Lincoln">Abraham Lincoln</a>. Most of the richest people on the planet either never finished college, or went to no-name schools to get degrees.)<br />
<br />
And these few people control the bulk of the wealth out there. I wasn't surprised to hear the other day that around 90% of the stock that changes hands on Wall Street is owned by this minority of people. So the media saying that this or that affected the stock market is just putting new window dressing up so you'll come in and buy. Same old story, different reasons. Some government report comes out, the market moves up or down that day as a result. Oh, <i>really</i>? (Of course, in this <a class="zem_slink" href="http://en.wikipedia.org/wiki/Information_Age" rel="wikipedia" target="_blank" title="Information Age">Internet age</a>, you see that the media on both left and right are themselves just repeating the same stories of mayhem and destruction over and over, so the bulk of humanity will stay glued to their TV sets and advertisers will continue to pay. So it is with what passes for movies...)<br />
<br />
The moral to this story - is that Mike Dillard is right. Once you have a model, then keep using it as long as it's successful. New scenery, new costumes, new acts. Keep the money flowing in.<br />
<br />
It's a life, after all. Or so we've been trained.<br />
<br />
The other option you have is to continue asking "how come?" and "what if?"<br />
<br />
The trick is to get people to pay you to tell your story, regardless of what you find.<br />
<br />
But as Dillard shows, that's really no trick at all. Any good copywriter can do it. Just pay someone to run the lights, draw the curtain, and sell the tickets out front.<br />
<br />
See you in the movies.<br />
<br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-5325096255003079884.post-78418779594386061242013-10-31T21:31:00.001-05:002013-11-02T12:53:21.083-05:00How Memberships Help You Earn Money From Your Own Home Business<h2>
<a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/">What
Mike Dillard <i>Didn’t</i> Tell You About His “Elegant”
Multi-Million-Dollar Solution - It's Building a Membership</a></h2>
<div style="text-align: center;">
<a href="http://www.flickr.com/photos/factoryjoe/4791919886/" title="Feastery - Three elite membership levels by factoryjoe, on Flickr"><img alt="Feastery - Three elite membership levels" height="387" src="http://farm5.staticflickr.com/4141/4791919886_b26578c260.jpg" width="500" /></a></div>
<br />
[<b>Note</b>: this is (one of) the last section(s) of a book I'm compiling on the Elevation Income release. References to a "Resources Page" is a link which at this writing doesn't exist. It will show up when I publish the book - or when I come back to update this post...]<br />
<br />
Mike Dillard has used this one concept to make
multi-millions – and continues to do so today.
<br />
<br />
You can, too.
<br />
<br />
That was the whole point of Elevation Income –
how to get you started right now with your own home business, so
you'd have more money to invest in other <a class="zem_slink" href="http://en.wikipedia.org/wiki/Passive_income" rel="wikipedia" target="_blank" title="Passive income">passive income</a> streams.<br />
<br />
The elegant solution for Mike was getting
<i>joint-venture affiliates to push his memberships</i>. Very
elegant, once you know how that's done.<br />
<br />
Dillard loosely defined an “elegant solution”
as <i>having the biggest yield possible for the least amount of cost
and effort</i>.
<br />
<br />
In short - it’s easily and highly leveraged.
Your time and money goes a lot farther. A lot. Like potentially
<i>millions</i> back for each and every <i>penny</i> invested.
<br />
<br />
The elegant part of it is to set it up so you have
to do little management of it, and have minor payments every month to
maintain it. It should generate as much income as you feel you want,
off as little that you want to spend in terms of time and money.
<br />
<br />
And it can. It's all up to you – and how much
you want to invest in your own education and experience, as well as
building an online virtual assembly line which can deliver valuable
content to paying customers.
<br />
<br />
Not that you won't have to work to get it set up –
but once it is, then you should be able to spend as little time and
money as you want. So you can spend your time with family, friends,
or setting up additional passive income streams. Or even sell that
membership (or a majority equity share) for profit.<br />
<h4>
Mike Dillard's “Elegant Solution"
</h4>
How Dillard did it, with both <a href="http://robertworstell.magneticsponsoringonline.com/">Magnetic
Sponsoring</a> and <a href="http://theelevationgroup.net/presentation/register.php?a_aid=c405ebd5&a_bid=e6b01db8">Elevation
Group</a>, was to set up a membership site and sell information
projects there. This isn’t something new. Clubs and Memberships
have been around since before the <a class="zem_slink" href="http://maps.google.com/maps?ll=46.2325,6.045&spn=0.01,0.01&q=46.2325,6.045%20(World%20Wide%20Web)&t=h" rel="geolocation" target="_blank" title="World Wide Web">Web</a> was created and are practically
the basic model for earning income over the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Internet" rel="wikipedia" target="_blank" title="Internet">Internet</a>. Your hosting
company is one of these. Any paid service on the Internet is one of
these. If you include any business which asks for your email or a
regular fee, that’s just about everything going out there. This is
just an extension of various “clubs” which are used in the brick
and mortar world to get repeating sales from customers.
<br />
<br />
Unfortunately, Dillard doesn’t go into setting
up and running a membership in much detail in his recent Elevation
Income release. His solution was to move everything over to
<a class="zem_slink" href="http://infusionsoft.com/" rel="homepage" target="_blank" title="Infusionsoft">Infusionsoft</a> and <a class="zem_slink" href="http://https//www.kajabiapp.com" rel="homepage" target="_blank" title="Kajabi">Kajabi</a> - which is way out of most people’s budget
when they’re just starting out.
<br />
<br />
But then, <a class="zem_slink" href="http://www.evgplc.com/" rel="homepage" target="_blank" title="Evolution Group">Evolution Group</a> was set up based on a
single product. And Magnetic Sponsoring was and is an affiliate
marketing members-only club with a set series of products, plus a
blog.
<br />
<br />
Your own membership will be what you create it to
be. What I'm covering below just lays out the broad strokes and how
you can get started.
<br />
<br />
Again – don't take my word for anything. Test
everything to see that it makes sense for you and that you can make
it actually work. Which means that it makes money.<br />
<br />
While I did this research for my own use, I'm
publishing it for everyone to see. Some of the examples I'll go
through will be figuring how to apply it to my own scene as I plan
out my own first membership.
<br />
<br />
As I go, I'll link to places and people who have
done this successfully. Just so you can check them out for yourself.
<br />
<br />
No two memberships will be the same. Just like
their creators are different. Individuals. So read, check, test.
That's your success route.
<br />
<h3>
How are Memberships “Elegant Solutions?”</h3>
<h4>
1. Passive, Recurring Income</h4>
Recurring income is one of the outstanding aspect
to running a membership. Most other online <a class="zem_slink" href="http://en.wikipedia.org/wiki/Business" rel="wikipedia" target="_blank" title="Business">businesses</a> lack this
capability. They survive by selling a couple of products and must
make ends meet by selling many of these each month. This alone tells
you why bloggers are renown for not “making money” online.<br />
<br />
Your membership gives you a new focus. Instead of
working to sell products to new customers every month, instead you
work on retaining the clients you have and keeping them satisfied.
First-time subscribers breathe life into your membership, but
renewing clients keep it alive and well – producing recurring
income.<br />
<br />
Of course, it's not any instant or magic outcome.
You will have attrition on your membership, fluctuation in the
numbers of members you have. However, as Jay Abraham notes, serving a
client is far cheaper than finding new customers constantly. His
insistence on the word client tells a lot about how you treat your
members – you are their to help them improve their lives. And they
will stay with you until you are no longer able to help them in their
quest.<br />
<br />
If the content of your site has sufficient depth,
you'll be helping them for years – while they pay you monthly for
the privilege.<br />
<br />
A paid membership gives you a steady income,
depending on the quantity and quality of work you put into your site.
Delivering valuable, consistent-quality content on your site
regularly and timely will be your own guarantee of regular income.
<br />
<br />
Because that content is “write once, publish
many times” and basically on automatic drip (much like an on-demand
coffee maker) – you are able to serve many more people than you
would by making cups of coffee one at a time as they showed up to
your stand. Your content is mostly set up to start once they sign up
and then is sufficiently interesting to keep them going right through
to the end – and then sign up for more and additional products,
which are also delivered automatically.
<br />
<br />
You can see how this scales and is the answer to
any business demands. Practically, any brick-and-mortar would be
smart to build an online version of their business as a membership,
utilizing the knowledge they have and delivering it to their regular
clients – as well as being able to expand beyond the local
community they serve. Practically, if it weren't for the joy in
helping people directly, a well-run membership could replace your
main income from that business.
<br />
<br />
This is called “retirement.”<br />
<br />
Because you can charge whatever you want – based
on the perceived value you offer – you are practically unlimited as
to the amount of income you can bring in monthly.<br />
<br />
For instance, if each member of your paid site
pays $25 a month and you have 100 members to your site, you can
expect about $2500 a month from this one site. Just 50 members will
bring you $1200 per month. Dillard got several thousand paying him
$97 per month – and made millions “over night.”<br />
<br />
As well, once you have your first membership
automated and running well, you can the build additional sites for
extra streams of income. Quickly this ramps into 5-figure income per
month, and 6- or 7-figures per year. (Dillard makes 8-figure incomes
from both of the two businesses he runs.)
<br />
<br />
We then have the economy of scale with
diversified, passive income.
<br />
<h4>
2. Increased Authority or “Pre-eminence” as a
Market Leader</h4>
Yaro Starak seemed to hit on the same concept as
Dillard has about Alpha's as leaders:
<br />
<br />
<div style="margin-left: 0.49in;">
“<i>Preeminence is
essentially a perception. It simply means that people believe you
are the best or one of the best or at least better than most
others, at what you do.
</i></div>
<div style="margin-left: 0.49in;">
“<i>It’s because
of preeminence that people choose your business over the
competition, that you can charge higher prices and why people seek
you out instead of you needing to solicit clients through
aggressive selling.
</i></div>
<div style="margin-left: 0.49in;">
“<i>It actually
doesn’t matter if you really are the best at what you do - that’s
a subjective point of view no matter how you look at it. What counts
is that you appear superior in some way, in the view of the people
you are trying to influence.
</i></div>
<div style="margin-left: 0.49in;">
“<i>You want
preeminence because it will convince people to join your membership
site and make it easier to find partners who will promote your
membership site.
</i></div>
<div style="margin-left: 0.49in;">
“<i>Preeminence is
established by association with other people who have preeminence,
by placing yourself in a position to create the perception of
preeminence (for example coverage in the media, speaking at an event)
or by delivering so much value that people refer to your materials
as definitive.
</i><br />
<i><br /></i></div>
<div style="font-style: normal;">
(From his “Membership
Mastermind Guide.” Find out more at
<a href="http://www.membershipsitemastermind.com/">http://www.membershipsitemastermind.com</a>
)<br />
<br /></div>
<div style="font-style: normal;">
By going the “extra
mile” to create a membership for your audience, it lends you the
authority and pre-eminence in your field, and practically lays out
easy ways for people to follow your lead. As long as your content
continues to be excellent value, they'll continue to follow your
lead.</div>
<div style="font-style: normal;">
Of course, that means
your average value per member increases – since they'll be buying
more products from you with cross-sells.</div>
<h3>
What you need before you start.</h3>
In short - you have to know where you are going
and how you are going to get there.<br />
<br />
As Mike Dillard covers (and devotes an entire
video to) is that you have to figure out your niche.
<br />
<br />
<ul>
<li>You have to have a problem which is worth
solving, because people will pay you for the answer to it. You have
to know how those people want their solution delivered.</li>
<li>You also are fascinated with solving this, so
it aligns with your passion, your bliss. You can't really get
“burned out” on something you love to do.</li>
<li>The final point is that you have assessed
your own talents and skill-sets to know what you are capable of.</li>
</ul>
There are many types of membership models to
choose from. (We'll get to these shortly.) Which one you select will
be determined by the three points above.<br />
<br />
Those points will also predict the price-point you
choose.<br />
<br />
So have them sorted out completely, and work them
out with paper and pencil until you are completely certain about each
and know the answers cold.
<br />
<h4>
Begin with the end in mind.</h4>
This is straight out of “Speedwealth” by T.
Harv Eker.
<br />
<br />
The point is to plan on how you can set this
business up so it's truly passive income and you don't have to
constantly work at maintaining it. You want to envision your end and
work toward it.
<br />
<br />
Often, an entrepreneur will be able to build and
then sell a membership once it has been streamlined and systemized so
that it is truly passive and not just another “J.O.B” (just over
broke.)
<br />
<br />
You want multiple streams of passive income, not
lots of jobs to do.
<br />
<br />
Memberships can be nearly put on autopilot.
Nearly. And then you have time (and money) to invest in additional
passive income streams. That is where your true financial freedom
will come from.
<br />
<br />
See Eker's book for more about this – and he
also gives seminars yearly based on that book.
<br />
<h3>
Planning what membership you want to build</h3>
The membership type you'll build depends on how
you answered those three points above.
<br />
<br />
What does your niche want, how do they want it,
and what skills do you have to deliver that valuable solution to
them.
<br />
<h4>
Types of memberships:</h4>
There are a few ways of looking at membership site
models.
From reviewing <i>half-a-hundred different PDF's and articles</i>
on the subject, this description seems to be the best.
<br />
<br />
<br />
<b>Payment</b>: How to charging for the value you
deliver.
<br />
<ul>
<li>
Free</li>
<li>Trial</li>
<li>Single payment</li>
<li>Fixed payment for a fixed-term
access</li>
<li>Subscription (Continuity)</li>
</ul>
<br />
<b>Delivery</b>: How members receive and access
their content (benefits)<br />
<ul>
<li>Emailed</li>
<li>Dripped</li>
<li>Micro-continuity (regular posting of small
content bits)</li>
<li>Time-limited access</li>
<li>Unlimited to the same content</li>
<li>Unlimited to new content</li>
</ul>
<br />
<b>Content Based</b>: The kind of content,
materials, instruction, services you will deliver. You may choose to
focus on a particular category or offer a mix.
<br />
<ul>
<li>E-books / virtual products</li>
<li>Physical products / merchandise</li>
<li>Interviews</li>
<li>Self-study or live training</li>
<li>Coaching</li>
<li>Community</li>
</ul>
<br />
<br />
<br />
The choices you make in these three areas
determine what kind of a membership site you’ll have.
<br />
<br />
It’s a little like choosing from a Chinese menu.
One from column A, one from column B, two from column C. Just like
choosing a meal, some combinations work better than others.
It's
really based on how you want to take advantage of your own skills and
how fast you want to get started.
<br />
<br />
You can also use multiple choices from each
column, such as mixing free and trial. Or marketing your fixed term
as “lifetime access.” As well, a blog as part of the site would
naturally lend itself to being re-purposed into courses, which could
then be sold and delivered via your autoresponder.
<br />
<h3>
Pricing points</h3>
You can also have combinations of the above. This
is particularly true with pricing.
<br />
<br />
A free membership will always be a great way to
bring people in for a taste. They'll be in your autoresponder, so you
can then keep them updated on new content. Of course, they'll need to
upgrade in order to experience it.<br />
<br />
Any free trial will be giving them a taste before
they commit. At certain price points, this will be a smooth
transition – hardly noticed. Price is more affected by expected
quality of content and perceived value than what it costs to create.<br />
<br />
If you want more income, you have to increase the
perceived value. That's marketing, and goes back to Dillard's point
about being an Alpha type.
<br />
<h3>
Getting Started</h3>
Here's where you need to know what you're going to
call things. This is covered in Dillard's Video 6: Ready, Set, Go!<br />
<br />
Once you know what your niche-community wants -
and how they talk about it - you'll know what you want to call it, as
well as the domain name you should use.
<br />
<br />
Then you get decent hosting.
<br />
<br />
Once you have your hosting, then you get into the
Control Panel and install Wordpress.
<br />
<h4>
Why Wordpress</h4>
Wordpress is an open-source software which is
widely supported by a huge global community. Essentially because its
very easy to set up and run.
<br />
<br />
There is a great deal of documentation and classes
available on line, both free and paid, so you can master how to run
it. Wordpress.com will even give you a free blog so you can learn by
using the platform.<br />
<br />
You are going to have to install the program
itself on your own domain hosting in order to install the necessary
membership plug-in. Just the way it is. If you're going to make
money, you are going to run your own shop.<br />
<br />
But if you ever do run into trouble, you can
always get technical help for a fee, since so many people install and
maintain Wordpress installations.
<br />
<h4>
Why a membership plugin?</h4>
A plugin changes Wordpress to be able to make
security and other tweaks to your subscribers and make a Membership
happen. There are tons of plugins, both free and paid, which change
all sorts of points within Wordpress. <span style="font-weight: normal;">B</span>ut
they don't all play nice together. The advice is to keep it simple.
Whatever membership plugin you choose (I recommend <a href="http://worstellr.instaone.hop.clickbank.net/">Insta-Member</a>)
do some research on conflicts before you start adding any additional
ones.
<br />
<br />
While you can get other scripts which can be
installed outside of Wordpress, you should really be prepared to do
(or pay for) the technical work needed to support setting these up.<br />
<br />
If you do the steps of 1) Install Wordpress, and
2) Install your membership plug-in – then it should go smoothly.
Then check on the plug-in company's site for information about any
others you have or shouldn't have.<br />
<br />
Mostly, you can get going right off the bat with
just those two steps.<br />
<br />
When WP and your plugin are limiting your
expansion, you should have sufficient recurring income to afford the
Infusionsoft/Kajabi solution that Dillard recommends.
<br />
<h4>
Getting your autoresponder service and merchant
account.</h4>
The last point, if you don't already have them, is
to get Aweber or some similar autoresponder service. Because you are
going to be doing list-building, and this is the tool to do it with.
<br />
<br />
While I could go into a lot more detail about how
to utilize autoresponders (and Aweber has a ton of free PDF's on it's
site to learn how), I've put these links on the Resource page so you
can look them up at your leisure.
<br />
<br />
A merchant account is so you can accept credit
cards. Start with PayPal. When you need an additional account of your
own, you'll be ready to do the needed homework for this. Dillard has
a few links on this in his Resource page. All you need to get started
is PayPal.
<br />
<h4>
Cost? Next to Zip</h4>
Your business should pay for itself. Sure, you can
“loan” it some start-up funds, but the point is that the less you
have to invest up front, and the quicker you can get it running and
producing income on its own, the faster you'll be making profits.
<br />
<br />
I've gone over this earlier. But let's lay it out:
<br />
<ul>
<li><span style="font-weight: bold;"><b>Domain Name</b>: About $14 per year.
</span>(Don't swallow the upsells. Just get a single domain name.)</li>
<li style="font-weight: bold;"><b>Hosting</b>: About $10 per month.</li>
<li style="font-weight: bold;"><b>Wordpress</b>: Free with hosting.</li>
<li><b style="font-weight: bold;">Membership plugin</b><b>: </b><a href="http://worstellr.instaone.hop.clickbank.net/" style="font-weight: bold;">Insta-member
</a><b>is about $47, a one-time purchase. </b>(Others are more, and some
are hundreds per month – the best have the same features. Cheaper
and free ones won't.)</li>
</ul>
<br />
And that's it. The rest is your own sweat-equity
in getting content uploaded, as well as writing sales pages and so
on.
<br />
<br />
Note: If you can swallow the Infusionsoft/Kajabi
pill and set yourself up for a $400 monthly fee – go for it. They
are the best. My approach above is to get you started tonight as you
read this with what you can afford from any day job you may have.
<br />
<h3>
Getting Discovered</h3>
I'm not going to cover getting your content ready
and uploaded to the site. On the Resource page (linked) I'll give you
a linked-list of various PDF's I've found which cover this, as well
as any other materials you may need which have shown up in this
research.<br />
<br />
Once you have your Membership up and running, you
are going to have to get people to sign up for it. That means they
are going to have to be able to find it.
<br />
<br />
If you don't already have an email list, then you
have to use additional means to get people to find your membership.<br />
<br />
While there is all sorts of ways to do this, let's
review the most effective:
<br />
<ul>
<li><b style="font-weight: bold;">Free info product (or free membership)</b>
– this is something you will give away in exchange for their
email. See the Resource page for ebooks on how to create these.</li>
<li><span style="font-weight: bold;"><b>Video</b> – particularly YouTube. </span>If you
utilize the description, you can link directly to the landing page
(or any page) which has your opt-in on it. (I have some write-ups
on the Resource Page.)</li>
<li><span style="font-weight: bold;"><b>Joint-ventures with affiliates</b> –
</span>giving a sizable commission (50% is the norm, and what Dillard does)
can get them to send your offer out to their list. Again, there is
more about writing emails to get JV partners (see the Resource
page.) But they will also write them for you. Also, list your offer
on JVZoo and DigiCipher (both free and can be integrated with
<a href="http://worstellr.instaone.hop.clickbank.net/">Insta-Member</a>)
so affiliates can find you.</li>
<li><span style="font-weight: bold;"><b>Paid Ads</b> –</span> while most people think
this is Google Adwords, there are also other options, such as
Facebook. The most effective per cost is probably StumbleUpon, which
actually sends traffic to your page.</li>
<li><span style="font-weight: bold;"><b>Blogging</b> – </span>it's own subject. Works
if you can get traffic to your pages and Google puts your pages up
in the rankings so people can find them. If you don't already have a
blog, then try the others first.</li>
</ul>
<div>
<br /></div>
<h3>
Your End Game – Where to from here?</h3>
While I've skipped the mundane topic of how to
maintain your Membership. Yaro Starak (see Resource page) has an
excellent write up on how to start and build your membership. Dillard
covers the metrics (see Video 9) you should be tracking. If you look
that lesson over carefully, you'll see that these are from his
membership site dashboard:<br />
<br />
<a href="http://s3.amazonaws.com/kajabi-media/assets/projects/20355/assets_bag/original/Important_Business_Metrics.png?1378229206" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="310" src="http://s3.amazonaws.com/kajabi-media/assets/projects/20355/assets_bag/original/Important_Business_Metrics.png?1378229206" width="400" /></a><br />
<br />
<br />
Once you have it automated, you can consider
selling it for a handsome profit. Let's borrow from Starak's
excellent PDF on this (get your free copy from the Resource page):<br />
<br />
<blockquote class="tr_bq">
<h4>
How To Automate Your Marketing</h4>
Once you systematize the creation and maintenance
of your membership site, you can spend time automating the marketing
process. If you can automate both the value you offer through
systematization and outsourcing, and also the marketing processes
you use to bring in new members, you effectively have a money making
machine, which has a high resale value or can simply be an ongoing
profit-center for you.<br />
<br />The most common way I know of in today’s
Internet marketing world to automate marketing is to strategically
insert promotions into automated process. This can be email
autoresponders, landing pages, thank you pages, packaging your free
product as bonuses in other people’s products - essentially
back-ending your free value into the funnel of another related
business (incentivised with referral commissions, by doing contra
deals or made possible by leveraging relationships).<br />
<br />Selling your membership site is a real option and
worth considering as an exit strategy.<br />
<br />Consider this, a business usually sells for
somewhere between one and ten years net profit.<br />
<br />Here is a list of the metrics you should collect
and provide in a concise document, which you can give to potential
buyers who demonstrate serious interest in your site.<br />
<br />1. <b>Revenue</b> - How much raw money your
membership site generates each month. Provide data for as far back
as you can. If you can demonstrate regular income over a long period
and a positive growth curve, you will get more for your site. Also
be sure to show exactly where revenue comes from, so if you have
different membership levels, break down how many members are in each
level and how much money is generated. The more specific you are the
better.<br />
<br />2. <b>Profit</b> - Revenue is usually the most
important metric, but buyers want to know how much profit there is
at the end too. In particular, if you can break down the exact
source of expenses, potential buyers can determine whether they will
be able to reduce the costs after taking over the site and thus
calculate potential profits if they become the new owner.<br />
<br />For example, if a buyer already has a dedicated
server for hosting, they could move the site to their servers and
remove the hosting cost component of the expense figures, thus
increasing the potential profit. If they don’t know the source of
expenses, then they can’t do calculations like that, which could
impact the final selling price of your membership site.<br />
<br />3. If you treat your membership site like a
business then you have <b>accounting records</b>. If you can
generate a profit and loss statement for at least the previous year,
and a version broken down month by month, then you have the ideal
documents to show potential buyers all the details they need to know
about revenues, expenses and profits.<br />
<br />Warning: Don’t disclose this data to just
anyone, make sure they demonstrate their seriousness and ability to
source the funds to buy your site. Don’t put your profit and loss
statements into a document you release to the general public, just
reveal summary figures and save the details for the serious
potential buyers.<br />
<br />4. <b>Traffic Statistics </b>- Buyers want to know
how much traffic your membership site gets, including unique
visitors, page impressions, traffic sources, traffic trend data,
country breakdown, how much bandwidth the site consumes and various
other website data.<br />
<br />The best way to provide most of this information
is to use the Google Analytics service and print out reports and
screenshots. Google Analytics has become the de-facto standard for
web stats and buyers trust the data because it is from a third
party. You can also provide data from your server logs and statistic
packages like AWstats, Webalizer or any stats package currently on
your server.<br />
<br />5. <b>Source of new members and conversion data</b>
- Since your site is a membership site, how much traffic you get
won’t matter as much as how you source traffic and what conversion
rate you get. You need to break down exactly how you attract new
members, how many members convert from a given amount of traffic by
source, and if possible, how long on average members stay in your
program given each source of traffic.<br />
<br />It’s possible to get quite detailed when
collecting data on traffic and conversion and as always, the more
information you can provide the better. As a bear minimum, include
how you drive traffic to your membership site (the marketing
techniques you have implemented) and an average number of
conversions per 1,000 visitors.<br />
<br />6. <b>How much work is required to manage your
site</b> - Buyers want to know how automated your membership site is
and whether there are people and/or systems in place to run the
site. It’s important to talk about how many daily/weekly hours is
required from the owner in order to keep the site running and what
exactly needs to be done. A buyer needs to consider whether they can
do what is required, whether they are prepared to invest the time,
and how easy it would be to hire someone to perform the roles for
them.<br />
<br />7. <b>Attrition Rate </b>- How long, on average, a
person stays a member of your site is a really important metric
although what buyers want to know is the lifetime customer value,
not necessarily a time period members stay in your program. If you
have a well developed membership site, perhaps with different priced
levels of membership that you move people through (a sales funnel),
you can ramp up the lifetime value of each customer. This is an area
where experienced Internet marketers shine. Your resources and data
collection practices will dictate how much information on attrition
and customer value you can provide.
</blockquote>
<br />
(Starak has an entire chapter devoted to the
subject of dealing with attrition, which is beyond the scope of this
article. See Resource page to get your free copy.)<br />
<br />
- - - -<br />
<br />
Once you have your membership up and running, then
work on getting all the content filled out, as well as the
autoresponder integration so you systemize everything you can.
Practically, it's possible to set this up to need very, very little
attention once you've done the hard work of setting everything up.<br />
<br />
That doesn't mean you don't need to keep tweaking
the pages and delivery so you improve the conversion rate and lower
your attrition as much as possible. Obviously, expanding the number
of Joint-Venture affiliates will increase your monthly income
markedly. Again, these are beyond the scope of this article. All I
have found that's useful is linked on the Resource page.<br />
<br />
As covered earlier, this model can be repeated
through any number of profitable niches.<br />
<br />
Because this model is extensible across the
Internet. Your only limits are those you've accepted for yourself.
<br />
<br />
As Napoleon Hill said, <i>“Whatever a person can
conceive and believe, they can achieve.”</i><br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com2tag:blogger.com,1999:blog-5325096255003079884.post-67691429501731722102013-10-29T20:26:00.000-05:002015-03-27T10:05:20.335-05:00How to Earn Money From Your Own Home Business: Mike DIllard's Elevation Income Review and Guide<i>Note: this is a very long post, as this recent blog series is becoming a book. Sorry. Print it out and study it at your leisure.</i><br />
<h2>
<a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">It's almost true that you can create and run a home business to earn millions in passive income on autopilot.</a></h2>
<div>
<div style="text-align: center;">
</div>
</div>
<div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.flickr.com/photos/mertesb/3077886924/" style="margin-left: 1em; margin-right: 1em;" title="Autopilot works nice. by mertesb, on Flickr"><img alt="Autopilot works nice." src="http://farm4.staticflickr.com/3176/3077886924_b3a556da2d.jpg" height="375" width="500" /></a></div>
<br /></div>
<div>
Well, <a class="zem_slink" href="http://en.wikipedia.org/wiki/Mike_Dillard" rel="wikipedia" target="_blank" title="Mike Dillard">Mike Dillard</a> got it <i>nearly</i> right.</div>
<div>
<br /></div>
<div>
And I'm sure he's crying all the way to the bank.</div>
<div>
<br /></div>
<div>
His latest release of <a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">Elevation Income</a> might have made him 9 figures, but at least 8. At $1,000 a pop, he only needed 1,000 people to sign up in order to crack a cool million. And his mailing list for <a href="http://theelevationgroup.net/presentation/register.php?a_aid=c405ebd5&a_bid=e6b01db8" target="_blank">EVG</a> is about 400,000 - 2 or 3% of that would be 8K - 12K signups. Do the math.<br />
<br />
Even with the overhead of a 50% affiliate commission, given that he recorded most of these videos in a single day, and were based on earlier videos on a beta (internal) release that <i>already</i> netted him 7 figures - there really wasn't a lot that had to be invested.<br />
<br />
Figure he cleared several million <i>profit</i> in the week it was open. Soon, he'll open it again with monthly fees instead of a lump sum. More benefits, perhaps. More millions into his accounts.</div>
<div>
<br /></div>
<div>
<i>Now you can do this, too. If you got his course, you just got showed how.</i><br />
<i><br /></i>
But that's very probably why you're reading this. A very small percentage of you actually got the course (like me) and want a second opinion of what he covers. (That's what I'm here for.)<br />
<br />
The rest are clueless about Dillard or just can't take the leap right now.<br />
<br />
I'm just telling you: no you don't have to get his course. Yes, you really should, though.<br />
<br />
I'm about to tell you why - if I haven't already in this book up to this point. There are sections where he violates his own rules. And other sections where he gives up key datums, seemingly without knowing it.<br />
<br />
For the fine line is how to get the 6- and 7-figure income like Dillard did - but start from scratch (or so), not having to invest heavily in something that you don't even know if it works. </div>
<div>
<br /></div>
<div>
You don't have Dillard's millions to start with - but he didn't, either. Originally, I mean. Let's start where he did:</div>
<div>
<br /></div>
<div>
He started <a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">Magnetic Sponsoring</a> in his sparse apartment where he had a desk, a bed, and a <a class="zem_slink" href="http://en.wikipedia.org/wiki/TV_tray_table" rel="wikipedia" target="_blank" title="TV tray table">TV tray</a>. Most of the stuff he owned was still in boxes because he didn't even own shelves. Once he made his breakthrough, he was worth 7 figures and it caught him by surprise. Sure, he went out and bought a big screen TV and a fancy car, but his spending spree isn't why we are here.</div>
<div>
<br /></div>
<div>
We want to tear apart his Elevation Income course from the top down and see if and how you can apply this to your own home business to make extra passive income - for retirement, for investments, to replace your day job, all of the above.</div>
<div>
<br />
Starting from scratch. Like the real world entrepreneurs do all the time.</div>
<h3>
Overall</h3>
<div>
Mike's secret to success is simply one thing:</div>
<div>
<br /></div>
<div style="text-align: center;">
<b><a class="zem_slink" href="http://en.wikipedia.org/wiki/Joint_venture" rel="wikipedia" target="_blank" title="Joint venture">JV</a> launch to a membership.</b></div>
<div style="text-align: center;">
<br /></div>
<div>
Breaking that down:</div>
<div>
<ul>
<li>He had a digital product - <a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">his Magnetic Sponsoring book</a>.</li>
<li>He set up joint venture deals with <a class="zem_slink" href="http://en.wikipedia.org/wiki/Affiliate_marketing" rel="wikipedia" target="_blank" title="Affiliate marketing">affiliate marketers</a> to promote his product to their lists.</li>
<li>Next was setting up one-time backend offers to increase the sales.</li>
<li>Then he was able to offer additional (mostly digital) courses to that new list he had just built, as well as continuing to reward affiliates for sending traffic his way. (50% commissions.)</li>
<li>For Elevation Group, this product was a membership, where he got recurring income from subscription-based services.</li>
</ul>
</div>
<div>
<br /></div>
<div>
Magnetic Sponsoring continues today as a 7-figure annual income business.</div>
<div>
<br /></div>
<div>
<a href="http://theelevationgroup.net/presentation/register.php?a_aid=c405ebd5&a_bid=e6b01db8" target="_blank">Elevation Group</a> took him into 8 figures.</div>
<div>
<br /></div>
<div>
The underlying principle is to leverage <i>everything</i>. </div>
<div>
<br /></div>
<div>
Let's break down each of his 10 videos which are part of the Elevation Income course:</div>
<div>
<br /></div>
<h3>
Video 1: How to Come Up with a Million-Dollar <a class="zem_slink" href="http://en.wikipedia.org/wiki/Business_idea" rel="wikipedia" target="_blank" title="Business idea">Business Idea</a> in Less than 10 Minutes</h3>
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Their "secret sauce" is that b<span style="font-size: 11pt; line-height: 1.5em;">uilding a successful business can be broken down into three basic steps...</span></div>
<div style="line-height: 5px;">
<br /></div>
<span style="font-size: 11pt; line-height: 1.5em;"></span><br />
<ol><span style="font-size: 11pt; line-height: 1.5em;">
<li><span style="font-size: 11pt; line-height: 1.5em;"><b>Identify A Problem</b></span></li>
<li><span style="font-size: 11pt; line-height: 1.5em;"><b>Create An Elegant Solution</b></span></li>
<li><span style="font-size: 11pt; line-height: 1.5em;"><b>Acquire A Skill</b></span></li>
</span></ol>
<span style="font-size: 11pt; line-height: 1.5em;">
</span>
<br />
<div>
This video is about the first step. </div>
<div>
<br /></div>
<div>
Your problem has to be shared by a lot of people who will pay you money for the solution. </div>
<div>
<br /></div>
<div>
Simple.</div>
<div>
<br /></div>
<div>
When you see competition in a given area, it just goes to show you that there is money changing hands in this area already. The trick is to set out an area in that market which you can grab for your own use (and profit.) That's your Unique Sales Proposition - which can be as little as just doing a local service near where you live, or carving out a particular niche (Photography From Home, Barbecue Recipes for Texans, Training Your Pet to Guard Your House and Family, for examples.)</div>
<div>
<br /></div>
<div>
<b>Is the juice worth the squeeze?</b></div>
<div>
<b><br /></b></div>
<div>
One of their pet phrases, this has at least a couple of meanings:</div>
<div>
<ol>
<li>Is this problem personally fascinating to you so that you are emotionally rewarded enough to stay with it?</li>
<li>Is there enough income to make it worth your while?</li>
</ol>
<div>
Both are needful for you to have your success with this.</div>
</div>
<div>
<br /></div>
<div>
To find your idea, or to verify whether it's viable, they suggest going to Amazon and Clickbank to see if other people are making money with this. </div>
<div>
<br /></div>
<h3>
Video 2: Finding Your Elegant Solution</h3>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEjXbtSbh4um81Zsl5QFgwMkHsXFag3rk6MTdFOTh7k5SfJkRXrIBo29XLNU26j0qQ-MSZ1aX2x9Wsv-hdWx16qDamYF-uuclJuprtHBBRtHx3N02QSoqPO6q7bfKlGZYuHN7TlUNhJLtV/s1600/video02.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEjXbtSbh4um81Zsl5QFgwMkHsXFag3rk6MTdFOTh7k5SfJkRXrIBo29XLNU26j0qQ-MSZ1aX2x9Wsv-hdWx16qDamYF-uuclJuprtHBBRtHx3N02QSoqPO6q7bfKlGZYuHN7TlUNhJLtV/s400/video02.png" height="227" width="400" /></a></div>
<div>
<br /></div>
<blockquote class="tr_bq">
"...our goal is to choose a business model that...<br />
<ol>
<li>Takes your current skills, personality, and goals into account. </li>
<li>Is the model that is as simple, fast, and inexpensive to implement as possible. (Elegant)."</li>
</ol>
</blockquote>
In video 10, Dillard further defines "elegant" as: having the biggest yield possible for the least amount of cost and effort.<br />
<br />
<div>
What they are talking about through most of this is an information product which can be promoted and delivered online. This generates passive income on a recurring basis from a membership site.</div>
<div>
<br /></div>
<div>
Sure, they have testimonials from people running various businesses where they are personally involved. But both Mike Dillard and Robert Riesch made their income on highly-leveraged passive income. Meaning they did very little work once that business was established and then continued to rake in considerable income.</div>
<div>
<br /></div>
<div>
That's the passive point of this. You work this business up so that you have plenty of spare time for other interests (like starting more passive income streams.)</div>
<div>
<br /></div>
<div>
They go into all these various personality types. And you can visit <a href="http://wealthdynamics.com/">WealthDynamics.com</a> to find out all about them.</div>
<div>
<br /></div>
<div>
Sure, you can build a business around nearly problem that desperately needs solving. </div>
<div>
<br /></div>
<div>
In this video, Mike goes through the process he used to narrow down his choices in Elevation Group to monthly video interviews with the uber-rich about their investing strategies.</div>
<div>
<br /></div>
<div>
Again, he's selling information products, which are probably the most highly leveraged business options possible right now. Those are his examples. I'm hobby-horsing on these because that's what I'm into as well.</div>
<div>
<br /></div>
<div>
One of the sales videos he put up (the 3rd one) was simply testimonials about people who had used what they learned from the pilot course to increase their own income dramatically. Many were physical products or services. </div>
<div>
<br /></div>
<div>
The third leg of this home-business stool is to get your "million-dollar skill."</div>
<div>
<br /></div>
<h3>
Video 3: You are One Skill Away From Making Your First Million Dollars.</h3>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY5x_PYnM-egGgsnWF_ID4hiN2raCOtTeb26C1xBKnxAZ8SM25VGUl_60FN062FJLPHOwp4rWfpCQqQ5V0ZwjIeCVe64DSieRrVh0D4iNJZFWjIbwnfbEDD3T_kBucpPXKbqac2RCjfH__/s1600/video03.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY5x_PYnM-egGgsnWF_ID4hiN2raCOtTeb26C1xBKnxAZ8SM25VGUl_60FN062FJLPHOwp4rWfpCQqQ5V0ZwjIeCVe64DSieRrVh0D4iNJZFWjIbwnfbEDD3T_kBucpPXKbqac2RCjfH__/s400/video03.png" height="227" width="400" /></a></div>
<div>
<br /></div>
<div>
Bottom line: </div>
<div>
<br /></div>
<blockquote class="tr_bq">
"The amount of money you make today is a direct reflection of your "PVL", or 'Personal Value Level'.<br />
<br />
"Human society uses a simple tool called "money", to quickly and
easily communicate the relative value of all things, from an apple, to a
gallon of gasoline, to the wage for a job.<br />
<br />
"Through our free-market system, the world dictates how much money you make, according to three factors:<br />
<ul>
<li>Competition: The number of people who are also capable of performing any particular job.</li>
</ul>
<ul>
<li>Education: The amount of specialized skills or education needed to perform the job.</li>
</ul>
<ul>
<li>Leverage: The number of people around the world which your work benefits."</li>
</ul>
</blockquote>
<br />
Waiters invest their time on a given set of tables in a single restaurant and are paid based on their personal service (and the quality of food, as well as location, of that restaurant.)<br />
<br />
CEO's of companies are paid based on how much dividends they return to the Board. They can run (huge) corporations successfully.<br />
<br />
In Magnetic Sponsoring, he proved this out.<br />
<br />
<ul>
<li>He learned copywriting, which is a skill only one in a million ever truly master (although many and any can and do get good at it enough to improve their sales markedly.)</li>
<li>He learned how to apply this with online marketing - email, ads, landing pages, etc.</li>
<li>He was able to reach "masses" of people, which leveraged into considerable income - even at only a $37 entry level.</li>
</ul>
<div>
What they call a "rain-making" skill for Dillard boiled down to this statement: </div>
<br />
<blockquote class="tr_bq">
<span style="text-decoration: underline;">"Your business is marketing.</span><br />
He who markets and promotes best, wins."</blockquote>
<br />
The rain-making skill is the one which brings in sales. If you don't know how to do this - but are expert in another area - then partner with someone who does.<br />
<br />
Rain-making is bringing in sales. That's the key takeaway.<b> No sales = no business.</b><br />
<br />
And he then gives a laundry list of places where you can learn marketing and copywriting. This is by no means a complete list, but shows his influences. (I'm doing my own study of this area and will create a resource toolkit soon...)<br />
<br />
<div>
Again - the primary examples of this are to create and offer information product online for sale, preferably on a membership basis so you can build your relationships with that list and provide continuing service. The greater your value, the more you'll get paid in exchange.</div>
<div>
<br /></div>
<div>
But you (or someone on your team) needs to know how to make it rain.</div>
<div>
<br /></div>
<h3>
Video 4: How to Turn Your Business Into a Magnet for Customers, Clients, Employees</h3>
<div>
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpsYLpohJBRPy7T3EXgwdt6MCgqGlBZiMmhnOMMUuK7nxGed-dvCgKl8vfwOzKuZJiI0NiWRBTmbp7mtIVo8L0jZT206oce-0J5tYR13EUND4DpDVubqrxBfZ1NJ1dpRFJpHrft_o0_cPm/s1600/video04.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpsYLpohJBRPy7T3EXgwdt6MCgqGlBZiMmhnOMMUuK7nxGed-dvCgKl8vfwOzKuZJiI0NiWRBTmbp7mtIVo8L0jZT206oce-0J5tYR13EUND4DpDVubqrxBfZ1NJ1dpRFJpHrft_o0_cPm/s400/video04.png" height="227" width="400" /></a></div>
<div>
<br /></div>
<div>
Dillard goes into this "attraction marketing" scene which he probably got mostly from "Magnetic Marketing" Dan Kennedy.</div>
<div>
<br /></div>
<div>
The core scene he also laid out in his Magnetic Sponsoring: </div>
<div>
<br /></div>
<div style="text-align: center;">
<b>Leaders attract followers.</b></div>
<div>
<br /></div>
<div>
It's a natural phenomenon, which is documented. About 97-99% of everyone in any particular field or niche are followers. </div>
<div>
<br /></div>
<div>
The solution is to personally become a leader, and make your business into the market-leader. </div>
<div>
<br /></div>
<div>
The personal way you do this is to start with "Think and Grow Rich" by Napoleon Hill. And then add on other all-time bestsellers in this area. (My personal preference is to find authors who have passed on, but their works continue to sell. "7 Habits of Highly Effective People" by Stephen Covey is another. Also "The Strangest Secret" recording by Earl Nightingale, and the books he mentions there. "Science of Getting Rich" by Wallace Wattles is another good one. (Of course, I've been studying and publishing these and other books for years, so...)</div>
<div>
<br /></div>
<div>
Dillard goes into this "Alpha" scene in some detail. And he's got it about half right - enough to make him millions, anyway. One giveaway is this: </div>
<blockquote class="tr_bq">
"Now here's the great part... It doesn't take a lot to increase your
value in the eyes of a prospect. All you need to do is know just a
little bit more than they do, and you're instantly in a position of
power and value."</blockquote>
The <i>real</i> value is in what you <i>give away</i>, not what you <i>are</i>.<br />
<br />
Spend most of your time working out how to best help as many people as you can and you'll have the core of this scene. Sure, that will mean getting above their petty problems personally - and being able to remain emotionally detached as you help them through the steps they are going to need to take to improve their lives.<br />
<br />
But your prime work is in improving others lives. That is the only real way to improve your own. It's the Golden Rule again. As Napoleon Hill said, "You have to give before you can get."<br />
<br />
And as you have simple, effective solutions delivered by no-nonsense authority, you'll find this "Magnetic Attraction" working for you and your company.<br />
<br />
<h3>
Video 5: Wire Your Mind for Money</h3>
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirxfbs9TZ3QxQQ34qUY2AZTIR_bTbYBURaOj-FVUnulzBd-j1F5NbhlHEvw8mIU7xBoPrkhtGQ5TD70wSU3cjcRYr6rINlxeGuGoDsP2kmQp1mlRL4JpaIcYW1_Ra8NLZjb6UfdpYVvf6k/s1600/video05.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirxfbs9TZ3QxQQ34qUY2AZTIR_bTbYBURaOj-FVUnulzBd-j1F5NbhlHEvw8mIU7xBoPrkhtGQ5TD70wSU3cjcRYr6rINlxeGuGoDsP2kmQp1mlRL4JpaIcYW1_Ra8NLZjb6UfdpYVvf6k/s400/video05.png" height="228" width="400" /></a></div>
<div>
<br /></div>
<div>
<b>Mindset</b>.</div>
<div>
<br /></div>
<div>
Here's where you're going to start causatively re-programming yourself out of those nasty habits you've had which keep you poor - or at least in less money, wealth, and abundance than you want. </div>
<div>
<br /></div>
<div>
Here's what they got right out of all this:</div>
<div>
<ul>
<li>You have to develop a "burning desire" for what you want.</li>
<li>You have to let go of the past and present in order to achieve the reality you desire.</li>
<li>Money is a physical symbol of energy and value.</li>
<li>Your emotional attachments form your limits.</li>
<li>Your surroundings, including your friends, reinforce your mindset.</li>
<li>It's your obligation to be rich, your responsibility.</li>
</ul>
</div>
<div>
<br /></div>
<div>
And most importantly: </div>
<div style="text-align: center;">
<b>Everything you need is already in you. </b></div>
<div style="text-align: center;">
<b><br /></b></div>
<div style="text-align: left;">
The rest of this lesson is pretty useless. His diatribe on Wal-Mart is pretty much BS as it shows his emotional aversion to that area. His statement that "thoughts, ideas, and attitudes are real things, and that they are contagious" - just shows his fears surfacing. Both of these statements mean that </div>
<div style="text-align: left;">
<ol>
<li>Dillard is still emotionally attached to these areas (and so, limited.)</li>
<li>Dillard hasn't really let go of the past and present.</li>
</ol>
<div>
Sure, he's getting there. The point is that you can't hold anyone up as a pious example to follow. (Especially me and this blog.) You have to be yourself and follow your own lead. Accept everything conditionally and test it for yourself. Use <i>only</i> what works <i>for you</i>. Lots of people have given up looking for gold when they were just a few inches or a few feet away from the mother lode. (See the classic, "Acres of Diamonds" by Russel Conwell.)</div>
<div>
<br /></div>
<div>
Here's the real useful way to reprogram your mind for money success: T. Harv Eker's "Secrets of the Millionaire Mind." Because he's been there, done that, and now has been teaching others to make their own success for over a decade (since 2001) and has reportedly helped over 1.5 million people improve their lives by moving toward financial freedom.</div>
<div>
<br /></div>
<div>
But Dillard is completely correct that your mind has long been wired to just follow along with the crowd. Once you find your own true voice in the matter of value and exchange (aka: "money") then you'll have the metaphor-model to follow to success from here on out.</div>
<div>
<br /></div>
<h3>
Video 6: Ready, Set, Go</h3>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6z0d4RFs8_Aguwv9orm1HWah_GUqQhXGbdCdmyytoD5-Eh-5Y1GU7CGrBLM202XL7hfMgdLgwWhGmNF_FmyQVh-Vf0zp96Re2zSWdmFSp3IhTFP_o65H5HLbfOFvW9lvPwtSU5MtOzIuP/s1600/video06.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6z0d4RFs8_Aguwv9orm1HWah_GUqQhXGbdCdmyytoD5-Eh-5Y1GU7CGrBLM202XL7hfMgdLgwWhGmNF_FmyQVh-Vf0zp96Re2zSWdmFSp3IhTFP_o65H5HLbfOFvW9lvPwtSU5MtOzIuP/s400/video06.png" height="227" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
This lesson gets you started with the basics. </div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
Practically, the only way you can do this wrong is to not take action at all. </div>
<div>
<br /></div>
<div>
But the best way to acquire rapid wealth is to work with the end in mind. This is best covered by another of T. Harv Eker's books, "Speedwealth" - which Dillard inadvertently (for the most part, anyway) followed.</div>
<div>
<br /></div>
<div>
If you take the concept that you want to start a business that you can sell majority interest in, franchise, or license - so it becomes truly passive income that you don't have to "work" at (like a just-over-broke J.O.B.)</div>
<div>
<br /></div>
<div>
The key concerns he has are: </div>
<div>
<ul>
<li>Plans for future growth.</li>
<li>How big is your vision for your business?</li>
<li>Is the domain name available, or has it been taken already?</li>
<li>Are there potential trademark concerns?</li>
<li>Is the name easy to say and spell?</li>
<li>Is the name "sellable?" (Not many buyers out there for a business named "Mike Dillard, Inc.")</li>
<li>What feelings and message do you want your business name to convey?</li>
</ul>
<div>
None of these should hang you up, even if you ignore them. But, taking these into account from the outset should speed things up.</div>
</div>
<div>
<br /></div>
<div>
Again, begin with the end in mind. Envision what this business is going to look like 3-5 years from now - and then decide based on that vision what steps you have to take to achieve it. Napoleon Hill (yes, you should have a copy of this book on your desk, all tabbed out, underlined, and dog-eared from study) - he said that you start NOW and improve on your plans as you go along. Period.</div>
<div>
<br /></div>
<div>
As a matter of fact, you don't even have to finish this blog post. Do something now which forwards your vision, your burning desire. </div>
<div>
<br /></div>
<div>
(Of course, reading the rest of the articles in this series will help you a lot - which is why they are being made into a book. )</div>
<div>
<br /></div>
<div>
<b>Your steps:</b></div>
<blockquote class="tr_bq">
1) Envision where you want to be in 3-5 years with your home business.<br />
2) Figure out a sensible name people can remember and spell, then get a domain name as close to that as possible. (But something like Yahoo, Google, Bing, etc. might do as well.)<br />
3) Get some reliable hosting and put the domain name on it.<br />
4) Skip to Video 10 and get started with the rest of the steps.</blockquote>
Then concentrate on getting the business financially viable and keeping it that way.<br />
<br />
One other point: set up an LLC to protect your ass-ets. Those in New Mexico protect your privacy.<br />
<br />
They also recommend getting and using a local P.O. Box (not inside an actual post office, but a private company - better security and privacy, again.)<br />
<br />
As well, get a local bank for your business checking and savings. I'd recommend a local Credit Union for better rates and returns.<br />
<br />
<h3>
Video 7 - Part 1: How To Create Marketing Systems That Automatically Tell and Sell For You 24/7</h3>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVi7KMAN4xRotC9Bm_fIxh87sQlOzTvSzUK_ht2xb7iJYA5prcY8_I9JWQDYroY9C6ptRnaWSTyp-dS4q5m_6YTB89TW2eAaf1yzVQ9KjBto-H1ssCNGOHet5UzF9tF9KKea80WCxF9Bq5/s1600/video07-1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVi7KMAN4xRotC9Bm_fIxh87sQlOzTvSzUK_ht2xb7iJYA5prcY8_I9JWQDYroY9C6ptRnaWSTyp-dS4q5m_6YTB89TW2eAaf1yzVQ9KjBto-H1ssCNGOHet5UzF9tF9KKea80WCxF9Bq5/s400/video07-1.png" height="225" width="400" /></a></div>
<div>
<br /></div>
<h4>
Top 10 Rules for Effective Marketing</h4>
<div>
<b>Rule #1: Know what you're really selling</b></div>
<div>
<br /></div>
<div>
<blockquote class="tr_bq">
<i>Nobody who bought a drill actually wanted a drill. They
wanted a hole. Therefore, if you want to sell drills, you should
advertise information about making holes –NOT information about
drills!" - Perry Marshall</i></blockquote>
You always talk about the emotional benefits of the end-results your potential customer or client is looking for. Then help them justify it with a logical reason for buying from you.<br />
<br />
<b>Rule #2: Know Who You're Selling To...</b><br />
<br />
QUESTION: So who should you market your product or service to?<br />
<div style="line-height: 5px;">
<br /></div>
While the answer might seem obvious in hindsight, I've found that it actually isn’t to the unstudied entrepreneur...<br />
<div style="line-height: 5px;">
<br /></div>
<br />
ANSWER: We want to sell our products and services to those who‘ve
purchased a similar product or service before, or people who are
actively searching out your product or service today.<br />
<br />
You want to move your target in front of where they're aiming at anyway. This is the other half to "attractive" marketing. Find where people are and put some content out there (ads, perhaps) which they are already looking for. Then you'll "attract" their click-through's, phone calls, or walk-in's.<br />
<br />
You have to know who wants the stuff you want to sell, where they are, and what they expect to pay for it. You also have to know their emotional ties to it, and how they want to be talked to.<br />
<br />
<b>Rule #3: The Biggest Secret to Effective Marketing...</b><br />
<br />
<div style="text-align: center;">
<i>Creating trust.</i></div>
<div style="text-align: center;">
<br /></div>
The most effective way to demonstrate value and build trust, is to give that value away freely.<br />
<br />
The more value (energy), you put out into the world, the more you'll receive in return.<br />
<br />
Our modern marketing process really means giving away the store in the second part of it (first is getting their rapt attention.) The common phrase for this is "getting completely naked" - as you are telling them exactly how the whole process works. They'll stay on because they can trust that you are going to do what you say - as you've given them the complete outline - and also because they want to see what's going to happen next (as well as see if they can get it for a low price and in a format which makes it easy to consume.)<br />
<br />
<b>Rule #4 Under Promise and Over Deliver...</b><br />
<br />
Obvious, but seldom actually done these days. This is what Professor Robert Cialdini didn't write about in his landmark "Influence" book - only including it as a footnote, since it was so commonly expected.<br />
<br />
Dillard & Co. set their own benchmark at giving 10X what people expect to pay for. They follow Jeff Walker - who showed them how to do their launches - and also gives tons of incredible bonuses (such as free tickets to a live meetup with industry experts in Vegas) as part of his offers.<br />
<br />
<b>Rule #5: There are Only 3 Way s to Increase Your Cash Flow...</b><br />
<br />
<ol>
<li>Acquire more customers through promotion and advertising.</li>
<li>Increase the average ticket price by increasing your prices, or</li>
<li>Offer additional products or upgrades during the checkout process.</li>
</ol>
<div>
This is also known by different names, such as One-Time-Offer (OTO) on the backend as an upsell (paying more for additional products) or downsell (paying less for the original product.)</div>
<div>
<br /></div>
<div>
I just saw that 3 separate areas have been added to Elevation Group in order to offer additional services or products to their clients: </div>
<div>
<ul>
<li>"How Do I Lay A Solid Financial Foundation In A New Financial Era?" </li>
<li>"How Do I Protect My Quality Of Life"?</li>
<li>"How Do I Make My Money Work For Me?"</li>
</ul>
<div>
(Apparently, <a href="http://theelevationgroup.net/presentation/register.php?a_aid=c405ebd5&a_bid=e6b01db8" target="_blank">you need to get a full EVG membership to access these.</a>)</div>
</div>
<br />
<b>Rule #6: Playing It Safe Will Cost You Sales...</b><br />
<br />
Be yourself, and never compromise with what you honestly believe to be true. Accept everything conditionally until you test it for yourself. When any new datum passes your tests, then hold it up as your new calvary flag.<br />
<br />
This doesn't mean you're rude or impolite - or go out of your way to make people uncomfortable.<br />
<br />
People are looking for leaders who have self-esteem and who are dead-certain about what they are about. Be certain, definite, and decisive. Decide, then act. Never waver - forge ahead. Do course corrections, sure, but down let the engine room come off the power on whatever course you set.<br />
<br />
<b>Rule #7: You're Not Building a Business, You're Building a Distribution Channel...</b><br />
<blockquote class="tr_bq">
"At the end of the day, our business, and your business... is our LIST.<br />
<br />
"Whether that list is comprised of email readers, Facebook Fans, YouTube channel subscribers, or followers on Twitter.<br />
<br />
"More specifically, it's the quality of the relationship you have with the people on your list.<br />
<br />
The more time, attention, and affection you give to the people on your list, the more valuable and profitable it will become."</blockquote>
</div>
</div>
You are building the channel you distribute your content on. This channel builds to the exact degree you communicate regularly to them - not too much, not too little.<br />
<br />
Here's the one secret Dillard used to build fortune:<br />
<blockquote class="tr_bq">
"The reason why The Elevation Group did over $3 Million in sales in
its first 7 days, is because I had built a distribution channel at
Magnetic Sponsoring, and a relationship with those readers over the
course of years.<br />
<br />
"Our affiliates, who promoted EVG during the launch week, also had existing lists and distribution channels.<br />
<br />
"The relationship they have with their readers allowed them to
successfully endorse and recommend EVG as a company and as a product."</blockquote>
<br />
While there are other channels (Dillard disses Twitter and social media here) - none are as effective as email. In Magnetic Sponsoring, Dillard noted that the business IS the list. If your opportunity cancels your contract, you still had your business - and can find another opportunity and take your downline with you. If you are only working for "The Man" then you have nothing and get to start from scratch - again.<br />
<br />
There are other, very effective distribution channels, but their care and upkeep are beyond the scope of this article (and book).<br />
<br />
<b>Rule #8: Ignore the Technology Fads</b><br />
<br />
Oops - here's Mike being Mike here. Mike mastered copywriting, online marketing and one of these "fads" - Google Adwords (and credits Perry Marshall for it).<br />
<br />
He lumps SEO and YouTube in this. Yes, it takes months to master this - however if you're already there, then the real lesson is to stick with what you know.<br />
<br />
Learn your specialty (you are already there, even if you may not accept that fact right now.) Learn (or partner with someone who has) rain-making skills. That will include list-building. He's saying here that those other technology "fads" are optional. But if you already know them (as I do) then that's simply a plus.<br />
<br />
The point is to work from your list as the top of the pyramid and work down from there - does this new piece of technology improve my relationships and my ability to add value to my list? Does it rapidly build my list? <br />
<br />
What he's saying here is to FOCUS ON WHAT WORKS. Avoid the "bright, shiny object" syndrome.<br />
<br />
<b>Rule #9: You Must Be Able to Communicate What Your Business Does, and How it Benefits Others in One Single Sentence...</b><br />
<br />
This is the "elevator pitch" - which lasts as long as the ride between floors.<br />
<br />
The point again here is to enable you to focus on your core vision. T. Harv Eker says he refines this every month, and has been doing it for years.<br />
<br />
His use is in the "tag line" for your business - and split-tests this so it communicates best. Your choice. I think it's more important than just a pat phrase. It's a core value and you need to know it cold. You evolve, it evolves. Review it, understand it, clarify it. Practice makes permanent.<br />
<br />
<b>Rule #10: Always Split-test - everything.</b><br />
<b><br /></b>
This is very sensible. And your membership backend needs to allow you to do this.<br />
<br />
As he says, "Something as simple as using a red headline instead of a black one, can increase your sales by as much as 25%."<br />
<br />
You are always tweaking. Once you can't improve it, that ad or page or opt-in becomes your "control" and now you work to invent something which performs better. When it does, that becomes your new control. Some ads have run for 20 years without a single change to them. Study Joe Sugarman and John Caples for ads like these.<br />
<br />
<b>Summary</b><br />
<br />
Keep this in mind:<br />
<br />
<div style="text-align: center;">
<b>Build your backend so Joint Venture Affiliates can promote your Membership - and then keep adding more Products that give excess Value. </b></div>
<br />
That's how Mike Dillard has done it - his one trick that always works. Everything else either contributes or distracts. Focus on that one point. Your buyers do.<br />
<h3>
Video Session #7 – Part 2: How To Create Your Own Cash Producing Information Product In Less Than 72 Hours</h3>
<div>
He shortcuts this to four options:</div>
<div>
<ol>
<li>You can create your own digital product such as an Ebook.</li>
<li>You can create a physical product such as a nutrition supplement.</li>
<li>You can create and sell a service, from Social Media management, to baby-sitting, to dentistry.</li>
<li>Or you can sell a product produced by someone else as an affiliate.</li>
</ol>
<div>
His own actions were creating information products (1) and getting affiliates to sell them (2).</div>
</div>
<div>
<br /></div>
<div>
What he proposes you do to learn the ropes in Magnetic Sponsoring is to get your practice by selling others (his) affiliate products and so build an income stream which will allow you to invest in your business. That's his "funded proposal" or "self-liquidating offer."</div>
<div>
<br /></div>
<div>
<img alt="" src="http://s3.amazonaws.com/kajabi-media/assets/projects/20355/assets_bag/original/magnetic-sponsoring.jpg?1371257866" height="311" style="display: block; margin-left: auto; margin-right: auto;" width="400" /></div>
<div>
<br /></div>
<div>
How to do that:</div>
<div>
<br /></div>
<div>
<b>Step 0: Know yourself and know your passion. </b></div>
<div>
<br /></div>
<div>
(Mike omits this, but he's covered it earlier.)</div>
<div>
<br /></div>
<div>
<b>Step 1: Choose a title and angle for your product. </b></div>
<div>
<br /></div>
<div>
This is backwards. You need to know your Unique Sales Proposition (USP) and then you can create the title for it. Or write the damned thing first and then take the catchiest phrase from it as the title. (Movies do this all the time.) </div>
<div>
<br /></div>
<div>
Dillard is shorthanding this incredibly. <a href="http://thrivelearninginstitute.onlinemillionaireplan.com/" target="_blank">Fortunately, I've scraped up some ebooks for you</a>.</div>
<div>
<br /></div>
<div>
<b>Step 2: Choosing your Product Format</b></div>
<div>
<br /></div>
<div>
Do as Dillard did:</div>
<div>
a. Test the waters with an ebook. Tweak this until it converts well. </div>
<div>
b. Publish it via Lulu.com so you can create hardcopy versions. </div>
<div>
c. Create a video trailer for this. </div>
<div>
d. Then do as Dillard did for his ebook - create a series of videos which promotes the book. If you record them high enough quality to begin with, they'll wind up as DVD's, which are additional products. </div>
<div>
<br /></div>
<div>
The point is to KISS from the start. (Keep it stupidly simple.)</div>
<div>
<br /></div>
<div>
<b>Step 3: Creating the Content</b></div>
<div>
<br /></div>
<div>
Here, he's simple: </div>
<div>
<br /></div>
<div>
<blockquote class="tr_bq">
"Rule 1: Write at least one new page per day no matter what. (I'm typically able to write 3-10 pages per day).<br />
<br />
"Rule 2: Don't be a perfectionist. Just get your knowledge on paper as quickly as possible."</blockquote>
<br />
If you don't trust your own editing, then hire someone to do it for you. Again, consult Joe Sugarman about this process. Copywriters do this all the time. No big deal. Just write it out and get it done. Outline if you want. Use blog content if you want.<br />
<br />
The deal is: Write it. Tweak it. Publish it.<br />
<br />
Ebooks are tweaked after they are published all the time. That Magnetic Sponsoring book was tweaked several times per these videos into the format you see it in now. (And the version of it on Amazon is essentially the same text, with a different title "Only Suckers Buy Leads" and cover.)<br />
<br />
He covers videos in this lesson as well. Same 2 rules apply. Get it done. You can use Camtasia or some equivalent program to edit videos if you don't want to stand in front of the camera. <br />
<br />
Write it out, then record it. Create an outline, create a powerpoint presentation from that outline, export these to individual images, match the images up with your audio. Export it to a good format. Upload to YouTube or wherever.<br />
<br />
KISS. You can always tweak it later, as long as you keep the originals around.<br />
<br />
<b>How to Create a Membership Site</b><br />
<br />
Well, he tempts you here. The real layout is in Video 10. And I've already covered the research I had to do in order to come up with the current best scene for those of us starting from scratch.<br />
<br />
Again, you can invest time or money on these "technological fads." Hire someone, or crack the books and get it done yourself. Dillard spent money on them. The other solution is to get scripts which are dead simple to install. Maybe you know a geek who works for sandwiches, or beer, or...<br />
<br />
Subscription services (so you can get recurring income) is the ability to "drip" your content out over time. You create a dozen units of it and then have this stuff come out each month. Or every month, you're involved in creating content - which, if you have enough subscribers, should keep you and everyone happy. As long as you are following your passion...<br />
<br />
<h3>
Video Session #7 – Part 3: How To Create An Automated, Cash-Producing Marketing Funnel...</h3>
<div>
<img alt="" src="http://s3.amazonaws.com/kajabi-media/assets/projects/20355/assets_bag/original/funnel_thumb.jpg?1371257832" height="304" style="display: block; margin-left: auto; margin-right: auto;" width="400" /></div>
<div>
It's called a funnel, because not all people will take up every offer you send them. So the amount lessens with each step. (Not that your worried, as the ones which do are sending you more income. Just keep them happy at each step with real value.)</div>
<div>
<br /></div>
<div>
<div>
<b>Step 1:</b></div>
<div>
<br /></div>
<div>
You use either ads, or content at the top of the funnel. People click on your link. Ads aren't required - they cost extra.</div>
<div>
<br /></div>
<div>
<b>Step 2:</b></div>
<div>
<br /></div>
<div>
They opt-in and give you their email address, and perhaps a name. The page with the opt-in is known as a landing page or capture page.</div>
<div>
<br /></div>
<div>
<b>Step 3:</b></div>
<div>
<br /></div>
<div>
Once they submit their email address, they are taken to the formal sales presentation for our product or service. This is a sales page.</div>
<div>
<br /></div>
<div>
<b>Step 4:</b></div>
<div>
<br /></div>
<div>
At this point, the person either chooses to buy our product and become a customer, or they choose not to.</div>
<div>
<br /></div>
<div>
If they choose to buy, they are offered any additional products or services we might have during their checkout process.</div>
<div>
<br /></div>
<div>
These are commonly referred to as "upsells."</div>
<div>
<br /></div>
<div>
If they choose not to purchase, they remain in our email auto-responder system and will receive a series of pre-written emails designed to address any of the common objections that prevented them from buying initially.</div>
<div>
<br /></div>
<div>
<b>Step 5:</b></div>
<div>
<br /></div>
<div>
Once the checkout process is complete, they are referred to the login page for the Member's Area so they can consume their product.</div>
</div>
<div>
<br /></div>
<div>
Dillard goes into more detail about how to set up your marketing pages so they are effective. </div>
<div>
<br /></div>
<div>
Essential point is to give away your most valuable stuff at the outset in order to gain trust. And this will set your trap, as now they feel obligated to give you something in return. So the sales process starts.</div>
<div>
<br /></div>
<div>
In Dillard's original Magnetic Marketing case, he actually wrote an over-long sales piece which was split into 7 parts. But the format is the same - it's a long sales letter with all the points needed to convert people to sales. And by repetition, he's able to get people to sign up for an inexpensive product - which then puts them into the sales funnel for other upsells and offers.</div>
<div>
<br /></div>
<div>
The rest of this video lesson is about how to build a sales page and what needs to be on it. He also gives live links to his best emails - a swipe file to use. </div>
<div>
<br /></div>
<div>
My comment on this is that old Japanese adage: "No one school has all the teachers." Mike can get you started, but you are going to need to get more books on this, particularly the classic bestsellers. </div>
<div>
<br /></div>
<div>
<h3>
Video Session #7 – Part 4: How To Write Cash-Producing Sales Letters And Videos…</h3>
</div>
<div>
"To learn copywriting is to learn how to print money out of thin air."</div>
<div>
<br /></div>
<div>
This lesson is all about What Mike Dillard Knows About Copywriting. He quotes some good authors (John Colton and Michel Fortin) and gives some links. Practically, if you want to get his version of how this is done, then get the course. I'm not going to reproduce it here, as the basics he covers can be found with a little Internet research. You're going to have to study some books on the subject, plus do as he did and try that Dillard technique of transcribing the all-time great sales letters long-hand in order to internalize the style and methods.</div>
<div>
<br /></div>
<div>
My consistent point through all this is to not take a single person as the Consummate Source of All in any area. Study and sample broadly, look for commonalities. Test everything for yourself. Including everything I write here.</div>
<div>
<br /></div>
<div>
On the resource page for this book, I'll include the links I've found of many books you can study for free. The concept is to study many, many successful authors and work out what appeals and works for you. You will have your own style in this. </div>
<div>
<br /></div>
<div>
There's pricing points, etc. to contend with. Again, check out Thrivelearning Institute Library for books on this area as well as what you can scrape from the Internet.</div>
<div>
<br /></div>
<div>
Some authors to look up (and download available books from the Internet):</div>
<div>
<ul>
<li>Michel Fortin</li>
<li>Pete Godfrey</li>
<li>Claude Hopkins*</li>
<li>David Ogilvy</li>
<li>Victor Schwab*</li>
<li>Bob Serling</li>
<li>Joe Sugarman*</li>
<li>Elmer Wheeler*</li>
<li>Robert Collier*</li>
<li>Elmer Wheeler*</li>
<li>J. George Fredericks</li>
<li>Albert Lasker*</li>
<li>Eugene Schwartz*</li>
</ul>
[<b>Update</b>: I removed the current-generation "IM" (mostly tips & tricks) crowd and added the classics, which all the rest get their "mojo" from. Those in stars are the ones I have concluded are the best of the best.] <br />
<ul>
</ul>
</div>
<div>
</div>
<div>
Many have books available on Amazon as well...</div>
<div>
<br /></div>
<div>
(Video Session #7, parts 5, 6, and 7 are Case Studies - based on Dillard's successes.)</div>
<div>
<br /></div>
<div>
<h3>
Video Session #8: How To Hire And Build An Incredible Team Of "A-Players"</h3>
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV26Ma7xkAZmLebNaCV17gP4A_gs63HqXFpy4TzwuEthCe-tI7oqCveEMACy3oxRVOGB8T5s38lABJalRq-aAfIqFt9u1E1ddzQ0LB01wLIW3dWVmZg0aruecmae0OkgxW1bA-Jv0XuoV7/s1600/video08.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV26Ma7xkAZmLebNaCV17gP4A_gs63HqXFpy4TzwuEthCe-tI7oqCveEMACy3oxRVOGB8T5s38lABJalRq-aAfIqFt9u1E1ddzQ0LB01wLIW3dWVmZg0aruecmae0OkgxW1bA-Jv0XuoV7/s400/video08.png" height="225" width="400" /></a></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
This is Robert Hirsch's video, really. Mike admits this is his weak area. </div>
<div>
<br /></div>
<div>
You start out as a one-man operation (unless you need a partner to do the "rain-making" for you.)</div>
<div>
<br /></div>
<div>
You only add people when you can't outsource it. Having a team for the sake of a team is a form of "needing approval" or some emotional attachment.</div>
<div>
<br /></div>
<div>
There is a difference if you aren't running an information product membership - like a brick-and-mortar operation where you physically meet and handle people. Or where you physically manufacture your own products. I'm talking from the one-man info-product shop at this point.</div>
<div>
<br /></div>
<div>
<blockquote class="tr_bq">
"For an entrepreneur, a team has 2 purposes:<br />
<ul>
<li> To scale you up.</li>
</ul>
<ul>
<li> To free you up."</li>
</ul>
</blockquote>
The other mantra is: "Hire slowly, fire quickly."<br />
<br />
Frankly, I'd suggest you get the course and watch this video if you need more help in this area. For most of us, the warning to simply stick to out-sourcing is the best advice that can be given to any entrepreneur.<br />
<br />
Let's review a membership area and see where you would need help first.<br />
<br />
0. You provide the vision.<br />
1. Your main job is to keep providing new products and/or revising and upgrading the earlier ones.<br />
2. You second duty is to provide, tweak, and improve your marketing & copywriting.<br />
<br />
Both of these increase cash flow and keep the operation profitable.<br />
<br />
3. Customer Service is the next area where overload can keep you from working on one or the other above.<br />
4. Next beyond that is technical support for your products or the site itself.<br />
<br />
Except for Point 0, you can buy or hire your way out of problems in any of these areas. Like Steve Jobs and Apple, your vision is a personal thing and something you alone can do.<br />
<br />
So when you feel you are being prevented from the creative stuff or the vision stuff - that's when you outsource (preferably) or hire in (not-so-much.)</div>
<div>
<h3>
Video Session #9: The Financial Metrics And Statements We Use To Run Our Companies</h3>
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjN3JKs7Zi-vOYdjN_3rxb7VglGhvGX2p0QzaBelV39fQqH33bJhLGVGuVYAKBGWBgSrKCoFzzuiLvujAeth9Ry_zGj-3oVXZm03J9jCsT1MTMZcR7yIEGUcmW3LlH9ZPnVW_w8vkQpWHcA/s1600/video09.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjN3JKs7Zi-vOYdjN_3rxb7VglGhvGX2p0QzaBelV39fQqH33bJhLGVGuVYAKBGWBgSrKCoFzzuiLvujAeth9Ry_zGj-3oVXZm03J9jCsT1MTMZcR7yIEGUcmW3LlH9ZPnVW_w8vkQpWHcA/s400/video09.png" height="226" width="400" /></a></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
For a one-man shop, get something like Quickbooks so you can keep track of your finances and get some help at tax time.</div>
<div>
<br /></div>
<div>
You need to track some parts of your business. </div>
<div>
<br /></div>
<div style="text-align: center;">
<b>"You cannot manage what you can't measure."</b></div>
<div style="text-align: left;">
<b><br /></b></div>
<div style="text-align: left;">
This is Robert Hirsch's end of things. (Mike is being polite and sitting there again.) Hirsch recommends a book "The Accounting Game: Basic Accounting Fresh from the Lemonade Stand" by Darren Mullis and Judith Orloff. (Unfortunately out of print; used copies probably available on Amazon.)</div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
From Quickbooks (or similar) you can generate 3 reports to keep track of:</div>
<div style="text-align: left;">
<div>
<ul>
<li> Profit and Loss Statement (P&L) = <b>Profit</b></li>
</ul>
</div>
<div>
Also known as an Income Statement, a P&L displays the amount of profit or loss over a timeframe in question.</div>
<div>
<br /></div>
<div>
<ul>
<li> Balance Sheet = <b>Financial Condition</b></li>
</ul>
</div>
<div>
The Balance Sheet shows you assets, versus liabilities and owner’s equity, held by your company.</div>
<div>
<br /></div>
<div>
<ul>
<li> Cash Flow Statement = <b>Cash</b></li>
</ul>
</div>
<div>
This shows cash-in versus cash-out, no matter where it came from or went to (sales, investment, operations, debt payments, etc.).</div>
<div>
<br /></div>
<div>
To boil this down to simplicities: </div>
<div>
<blockquote class="tr_bq">
"The number one thing you need to keep on top of is cash flow.</blockquote>
<blockquote class="tr_bq">
"Cash flow is the lifeblood of any small business. </blockquote>
<blockquote class="tr_bq">
"No cash flow = no business.</blockquote>
<blockquote class="tr_bq">
"Every entrepreneur is in the business of generating positive cash flow.</blockquote>
<br />
One fascinating point that made Mike hire Robert as a consultant is that Mike had no clue why he couldn't expand his business. For all the millions coming in, he couldn't get that business to expand to the next level.<br />
<br />
One problem is that he was spending his money on self described "doo-dads" instead of investing in actual assets which would bring in more income directly or indirectly. Owning a building is a liability unless it's vital to keeping the business running. Owning the software which runs your business is an asset. (Now if you rent out half of that building, which then pays all the operating expenses for your business, then that building becomes an asset. See the difference? The difference is whether it's <i>costing</i> or <i>bringing</i> you money.)<br />
<br />
Because you can run an info-product business from anywhere, your key asset would be your own laptop (and ensuring everything is backed up somewhere in case that machine goes south.) Everything else you purchase in terms of services (web hosting, Internet access) will either cost money or bring you more. Liability or asset.<br />
<br />
Other indicators you could/should watch:<br />
<br />
<br />
<ul>
<li>Conversion percentage - how many sales compared to how many people viewed that page.</li>
<li>Gross Income (before expenses), Net Income (after expenses, before taxes)</li>
</ul>
<br />
<br />
[While we are in the area, let me plug T. Harv Eker's "Secrets of the Millionaire Mind" Seminar again. In this, he has a "7 Jar" system for running your personal budget. And in this, if you are self-employed, you take out 20% for taxes right off the top, and then divide the rest into 6 categories which cover the gamut of necessities, investments, savings, education, etc. This brings some personal sanity to your life and I can guarantee you that if someone had dragged Mike Dillard to one of these, this would have been a very different set of videos. If you set aside for taxes first, and budget everything into accounts then this whole scene becomes way more manageable for a one-person business.]<br />
<br />
<br />
<ul>
<li>Cost of Goods Sold - the real cost of every product which goes out the door.</li>
<li>Average Ticket Price - Sales per buyer on average.</li>
<li>Lifetime Customer Value - total revenue per customer</li>
<li>Cost per Lead - marketing cost per number of leads generated (not sales, but prospects)</li>
<li>Refund Rate</li>
<li>Accounts Payable - what you owe</li>
<li>Accounts Receivable - what is owed to you</li>
</ul>
<br />
The bottom line is that you can also get all this out-sourced.<br />
<br />
I suggest you run the books yourself to keep track of things - or some sort of accounting system which will tell you the above. Do your books once per month to see how things are shaping up. Tally your cash and bills once weekly to ensure you are keeping on track.<br />
<br />
There's other metrics that you can track, like your car dashboard has all those gauges. Here's what EVG runs on (click to enlarge):<br />
<br />
<div style="text-align: center;">
<img alt="" src="http://s3.amazonaws.com/kajabi-media/assets/projects/20355/assets_bag/original/Important_Business_Metrics.png?1378229206" height="310" width="400" /></div>
<br />
This is a rough and shortened view of things to get you started. You can add or subtract from this as you see fit. Again, test and use what works for you.<br />
<br />
<h3>
Video Session #10: Bringing Your Business To Life, And Making Your First Sale...</h3>
</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjijITTvuwD9Vmwt265fEiAO5xsUtqyZVfK8Evwp-tNzj7t7wM9udHEgG_ZCAyxAN7pxiYqLJ0Yw-wW5t54eBQHkERU99WPWXwXJVY6BLpAAUweVc9h5Rhv6EDqe8q3ZIpNW4wD4CLA1g3i/s1600/video10.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjijITTvuwD9Vmwt265fEiAO5xsUtqyZVfK8Evwp-tNzj7t7wM9udHEgG_ZCAyxAN7pxiYqLJ0Yw-wW5t54eBQHkERU99WPWXwXJVY6BLpAAUweVc9h5Rhv6EDqe8q3ZIpNW4wD4CLA1g3i/s400/video10.png" height="220" width="400" /></a></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
Here's what you need to know from this video: </div>
<div>
<br /></div>
<div>
<blockquote>
<b>Rule 1: Keep It Simple.</b> You don't need complex, feature rich software to run your business. You need to make your first sale, and then repeat that single step over and over again as many times as possible each day. </blockquote>
<blockquote>
<b>Rule 2: Keep It Low Cost.</b> Don't spend a dollar more than you need to until you make that first sale and prove the viability of your business model and product. </blockquote>
<blockquote>
<b>Rule 3: Keep It Standard.</b> The words "custom" or "proprietary", translate into, "death" and "bankruptcy" for your business when it comes to software. Avoid them at all costs and use the services I'm going to share with you today as they come out of the box.<br />
Make your business fit within the constraints of the software. Do not change the software to fit your desires for the business. There is no perfect solution. Every option we have will be a compromise, so don't chase the dream of a perfect system. </blockquote>
<blockquote>
<b>Rule 4: Whenever you or someone on your team says the words, "Wouldn't it be cool if we could _________?" Please re-read Rule #3.</b><br />
Our goal today is to bring your business to life, and make your first sale as quickly, easily, and cheaply as possible. Period. </blockquote>
<blockquote>
All you need to have in order to make your first sale are these four things...<br />
<ul>
<li> A capture page to capture email addresses and build your list.</li>
</ul>
<ul>
<li> A sales page with a sales video or letter.</li>
</ul>
<ul>
<li> A shopping cart to take the order.</li>
</ul>
<ul>
<li> A "thank you" page where the customer can access the product they purchased.</li>
</ul>
</blockquote>
</div>
<div>
My problem with this video is that same problem any realistic start-up has: You can't throw money at a solution when you don't have money to begin with. </div>
<div>
<br /></div>
<div>
In this case, you do as Mike says, not as he does.</div>
<div>
<br /></div>
<div>
Dillard is shifting EVG over to Infusionsoft and Kajabi. Great if you have a $2,000 fee plus $400 per month. All this before you have a single sale. </div>
<div>
<br /></div>
<div>
His alternative is Clickbank, which has gone over to a subscription model per Dillard.</div>
<div>
<br /></div>
<div>
Nope, learn from the old Mike Dillard - from the pre-Magnetic-Sponsoring-break-out days:</div>
<div>
<br /></div>
<div>
1. Get a domain name.</div>
<div>
2. Get some decent hosting.</div>
<div>
3. Sign up with DigiCipher or JVZoo where you don't have to pay to host your product or sign up.</div>
<div>
4. Set up some quick pages and funnel some traffic to them so you can get sales and test those sales pages and your product. </div>
<div>
5. When you have a consistently selling product, set up Wordpress on your hosting (free), and get Insta-member ($47 one-time payment) to set up your membership. And get a decent auto-responder service like AWeber (about $20/mo.) or similar - don't try this at home, most decent web hosts won't allow that type of traffic without heavy throttles. Mail Chimp and others have intro services for nothing up to 500 subscribers, so that might be the way to get started.</div>
<div>
<br /></div>
<div>
The key point is to make your business pay for the marketing you need to do. So you start small and build as you can afford it. </div>
<div>
<br /></div>
<div>
Sure, you can always scale up to what Dillard is doing, but let's be more real to begin with. Most of us don't have a small business income which has 2 grand laying around and another 400 bucks we can toss around every month. </div>
<div>
<br /></div>
<div>
a. Get started however you can, but stay out of debt as much as possible. </div>
<div>
b. Make more money than it costs you to keep operating. </div>
<div>
c. Invest in facilities which are actual assets and will help you make more money. </div>
<div>
d. Constantly work to improve efficiencies and eliminate liabilities.</div>
<div>
<br /></div>
<div>
It's the rotation from b through d which will keep you in the black and expanding. </div>
<div>
<br /></div>
<div>
When you have "excess" income, re-invest that into the company to make it more possible to deliver. Otherwise, if you have enough emergency operating reserves, then invest it in another passive income asset and diversify your income sources. </div>
<div>
<br /></div>
<div>
Remember this: Doo-Dads are liabilities unless they make it more possible for you to produce more income. </div>
<div>
<br /></div>
<div>
[I'm back with another T. Harv Eker plug. One of his 7 jars is a "Play" jar. This is 10% of your budget after taxes are setaside for. You have to blow this every month on just pure friviolities and luxuries. The reason is to reward that subconscious side of you that needs it. Of course, the more you make, the more you have to spend... Now, there is also a charity jar, so realise you are giving back more as well. But just keep this in mind as you go. Again, Dillard's home business system in conjunction with Eker's Millionaire Mind training should set you on the right path for sure.]</div>
<div>
<br /></div>
<h3>
And that's a wrap.</h3>
<div>
Thanks for being along on this ride. </div>
<div>
<br /></div>
<div>
As I mentioned, I got the idea to release all this data as a (free) ebook so people could get the data and decide for themselves. </div>
<div>
<br /></div>
<div>
This book pays for itself with the affiliate links scattered throughout. Feel free to click and buy. </div>
<div>
<br /></div>
<div>
Meanwhile, I'm building my own membership...</div>
<div>
<br /></div>
<div>
See you on the other side.</div>
<div>
<br /></div>
<div>
Robert</div>
<div>
<br /></div>
<div>
PS. Stay tuned for a Guide to Memberships which I've scraped from other sources. Like you, I need to know the steps I'm taking will put me on the path to where I really want to end up...</div>
</div>
</div>
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com1tag:blogger.com,1999:blog-5325096255003079884.post-42248774838754122452013-10-27T20:52:00.001-05:002013-10-27T20:52:11.627-05:00How to Get Started with a Home Business - Membership<h2>
<a href="http://worstellr.instaone.hop.clickbank.net/" target="_blank">Questions asked and answered - found a way to get started cheaply and effectively.</a></h2>
<div style="text-align: center;">
<a href="http://www.flickr.com/photos/86530412@N02/8224527333/" title="Education Home Business by StockMonkeys.com, on Flickr"><img alt="Education Home Business" height="333" src="http://farm9.staticflickr.com/8069/8224527333_e91ddeca4a.jpg" width="500" /></a></div>
<br />
One thing <a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">Elevation Income</a> left me hanging with is how to get started.<br />
<br />
It's obvious that <a class="zem_slink" href="http://en.wikipedia.org/wiki/Mike_Dillard" rel="wikipedia" target="_blank" title="Mike Dillard">Mike Dillard</a> ran first <a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">Magnetic Sponsoring</a> and now Elevation Group on a <i>membership backend</i>. His 10th video recommends either <a class="zem_slink" href="http://infusionsoft.com/" rel="homepage" target="_blank" title="Infusionsoft">Infusionsoft</a>, or <a class="zem_slink" href="http://www.clickbank.com/index.html" rel="homepage" target="_blank" title="Clickbank">Clickbank</a>, along with Katabi.<br />
<br />
Unfortunately, this is not feasible for someone starting from scratch, as I've gone over. The business has to pay for itself as it goes. $300-$400 per month isn't acceptable, when I have a home business currently which is bringing in just that much. The problem is scaling the business, leveraging what I already have - not increasing the fixed costs.<br />
<br />
My <a href="http://mikedillardelevationgroup.worstelldesign.com/2013/10/how-mike-dillard-did-it-he-gets-naked.html" target="_blank">earlier workout</a> (even as revised) didn't leave me satisfied. I still had more questions.<br />
<br />
I was settled with running <a class="zem_slink" href="http://wordpress.org/" rel="homepage" target="_blank" title="WordPress">Wordpress</a>. While I had plug-in problems in the past, I'd also been able to run a test site (<a href="http://onlinemillionaireplan.com/blog">http://onlinemillionaireplan.com/blog</a>) successfully for a few years now on a WP backend with no problems. True, it doesn't get the traffic I had before, but it didn't hang.<br />
<br />
Adding a membership plug-in to this shouldn't be a problem in that case.<br />
<br />
There was next a question of whether I needed a shopping cart solution in addition to the membership plug-in. Some membership solutions covered this and some didn't. Having to get one additionally would add extra cost.<br />
<br />
I already wasn't happy that I was going to spend something like $97 to $167 to get started, and then add on a monthly fee in addition to <a class="zem_slink" href="http://www.aweber.com/" rel="homepage" target="_blank" title="AWeber Communications">AWeber</a> which I've been paying for right along.<br />
<br />
Ideally, it would be a single one-time purchase - and cover everything I needed.<br />
<br />
I checked around with Wishlist and it's alternatives, as well as whether the various Clickbank alternatives would bring that price down. (I was not happy at all to find that CB has now gone onto a monthly subscription basis for vendors - <i>more</i> monthly cost.)<br />
<br />
Let me list the various review pages I've found so you can check them out yourself:<br />
<br />
<ul>
<li><a href="http://affiliatemarketinginsights.com/wordpress-membership-plugins-review-digital-access-pass-s2member-amember-pro/">http://affiliatemarketinginsights.com/wordpress-membership-plugins-review-digital-access-pass-s2member-amember-pro/</a></li>
<li><a href="http://chrislema.com/comparing-wordpress-membership-plugins/">http://chrislema.com/comparing-wordpress-membership-plugins/</a></li>
<li><a href="http://techhusband.com/digital-access-pass-vs-wishlist-member-choosing-good-software/">http://techhusband.com/digital-access-pass-vs-wishlist-member-choosing-good-software/</a></li>
<li><a href="http://www.netchunks.com/wishlist-member-alternatives/">http://www.netchunks.com/wishlist-member-alternatives/</a></li>
</ul>
<br />
<br />
Key are a couple of links which tell you how to get going at all:<br />
<br />
<ul>
<li><a href="http://www.seanogle.com/how-to/how-to-build-a-membership-site">http://www.seanogle.com/how-to/how-to-build-a-membership-site</a></li>
<li>and <a href="http://d3ierjvv7hgutw.cloudfront.net/Membership_Sites_Vic_Dorfman.pdf">http://d3ierjvv7hgutw.cloudfront.net/Membership_Sites_Vic_Dorfman.pdf</a></li>
</ul>
<br />
<br />
The bottom line is that there are tons of solutions and price ranges.<br />
<br />
What I was looking for specifically had to do with the type of business I want to expand on.<br />
<ul>
<li>I publish books successfully. The idea is to bring greater leverage to these by building bundles and doing releases from these. </li>
<li>A membership which enables people to login and become part of all this research and resource-finding that I do.</li>
<li>Additionally, I need to be able to have affiliates send this offer (as well as the releases themselves) to <i>their</i> list.</li>
<li>Of course, buyers need to be able to pay on site. </li>
</ul>
<br />
The whole scene becomes quite confusing, since these various plug-in's and services have huge feature-sets - and spotting what some have and some don't gets to be a mess. Almost had to set up a spreadsheet to follow them.<br />
<br />
The key idea is to keep additional monthly payments to nothing, and the initial cost below $100. That's my budget price for starters. Later, I can upgrade to Infusionsoft, etc. After the 6- and 7-figures start rolling in.<br />
<ul>
<li>Additionally, I needed to be able to A/B (split-test) landing pages. </li>
<li>It also needed to accept at least <a class="zem_slink" href="http://www.paypal.com/" rel="homepage" target="_blank" title="PayPal">PayPal</a>, and</li>
<li>integrate with various <a class="zem_slink" href="http://en.wikipedia.org/wiki/Affiliate_marketing" rel="wikipedia" target="_blank" title="Affiliate marketing">affiliate programs</a> such as Clickbank, JVZoo, and Digicipher - besides running my own.</li>
</ul>
<br />
Right now, for both you and me, we need to start with what we have. And concentrate on getting new products out and affiliates lined up.<br />
<br />
So there was a lot of work to do. Took me a few days, on and off.<br />
<br />
One hint was that Dillard says in video 10 that he had trouble even uploading a video to Wordpress. Means he is <i>very</i> challenged in this area (compared to me who has run every OS out there (nearly) and currently run about 35 or more blogs on all the major platforms. Like I said, I got kicked off a couple hosts for putting too <i>many</i> plugin's into <i>one</i> of my several Wordpress installs.)<br />
<br />
Dillard's former use of Wishlist Member plugin on WP might not have been the best one - or later ones may have been developed. Also, that video describing how they used to have it rigged and were spending <i>millions</i> to fix it - said maybe the homework was incomplete on this.<br />
<br />
It was.<br />
<br />
My conclusion:<br />
<h3>
<a href="http://worstellr.instaone.hop.clickbank.net/" target="_blank"><b>Insta-member</b></a>. </h3>
(Yes, that's an affiliate link.)<br />
<br />
<ul>
<li>$47 one-time purchase.</li>
<li>Added theme with purchase, as well as extra documentation.</li>
<li>Does A/B testing.</li>
<li>Handles internal affiliates (two-tier) and also integrates with all sorts of external affiliate services.</li>
<li>Accepts PayPal and others for direct sales</li>
<li>Can create multiple levels of memberships </li>
<li>Essentially does the laundry list which the others also have.</li>
</ul>
<br />
<br />
Key point: <b>one-time purchase to get started quickly.</b><br />
<br />
Because that is our mutual problem, isn't it?<br />
<br />
With this, I really consider that I can get this all up and running within a month now. Not because it will take that long to set up a site, it's that I have to finish other studies (copywriting itself, plus more reverse-engineering of Dillard's MS success) and do some homework on how to get it integrated with everything else I'd already planned out. The site itself will set up in an afternoon.<br />
<br />
Hope your results are going as swimmingly.<br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-5325096255003079884.post-18767391360151199882013-10-24T00:00:00.000-05:002013-10-24T00:00:00.832-05:00Getting Dillard's Kit isn't even the beginning - it starts earlier than the 90 Days...<h2>
<a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">90 Days isn't just that easy - it's your prior years of hard-won knowledge and experience that will determine if you make your business an breakthrough in actuality.</a></h2>
<div style="text-align: center;">
<a href="http://www.flickr.com/photos/teosaurio/7025016703/" title="Harley Breakthrough by MrHicks46, on Flickr"><img alt="Harley Breakthrough " src="http://farm7.staticflickr.com/6096/7025016703_48c2f9ff71.jpg" height="500" width="375" /></a></div>
<br />
Breakthroughs aren't luck. They aren't won from a lottery. You earn them.<br />
<br />
<a class="zem_slink" href="http://midwestjournalpress.com/napoleon-hill.php" rel="homepage" target="_blank" title="Napoleon Hill">Napoleon Hill</a><a href="http://midwestjournalpress.com/napoleon-hill.php" target="_blank"> said in his </a><i><a class="zem_slink" href="http://midwestjournalpress.com/napoleon-hill.php" rel="amazon" target="_blank" title="Think and Grow Rich, Original 1937 Classic Edition">Think and Grow Rich</a>,</i> - "<b>You can't get without giving.</b>" <br />
<br />
In our case, the fledgling entrepreneur must invest his or herself in the process of learning personally how to make each and every part of an online <a class="zem_slink" href="http://en.wikipedia.org/wiki/Marketing" rel="wikipedia" target="_blank" title="Marketing">marketing campaign</a> work - as far down into the nuts and bolts as he or she want to dive.<br />
<br />
<a class="zem_slink" href="http://onlinemillionaireplan.com/magneticsponsoring/magnetic_sponsoring.php" rel="wikipedia" target="_blank" title="Mike Dillard">Mike Dillard</a> spent several years - from graduating <a class="zem_slink" href="http://en.wikipedia.org/wiki/College_football" rel="wikipedia" target="_blank" title="College football">College</a> up to his 27-year-old millionaire breakthrough - just getting ready to succeed. But then that first million - and an 8-figure continuing online business resulted. <br />
<br />
Practically, it was his dogged determinism and studying everything he could lay his hands on that had to do with <a class="zem_slink" href="http://en.wikipedia.org/wiki/Direct-response_marketing" rel="wikipedia" target="_blank" title="Direct-response marketing">direct response marketing</a> - these are the points where he prepared for building that 1 1/2 year success story that's touted.<br />
<br />
Those results were duplicated earlier, in a <a class="zem_slink" href="http://maps.google.com/maps?ll=45.4,-75.6666666667&spn=10.0,10.0&q=45.4,-75.6666666667%20(Canada)&t=h" rel="geolocation" target="_blank" title="Canada">Canadian</a> fitness chain by <a class="zem_slink" href="http://www.onlinemillionaireplan.com/your_millionaire_mind.html" rel="homepage" target="_blank" title="T. Harv Eker">T. Harv Eker</a>. This was not his first million dollars - but it was the first one he kept, and this was his leveraged buy-out which gave him a chance to retire and form his second multi-million-dollar empire. The results are the same. The core principles are the same.<br />
<br />
Mike Dillard actually got lucky that he didn't blow it all from the mistakes he made and the self-professed "Doo-Dads" he was buying. (And these stories are documented in the video lessons.) But he hired Robert Reisch and the results we now can study at our leisure.<br />
<br />
Both Dillard and Eker cover the same point: "Begin with the end in mind." Eker wrote the book on this point, called "Speedwealth" - where you can take your business from zero to nothing rapidly.<br />
<br />
This is the follow-up course to Elevation Income, as far as I'm concerned. (But at least it's a free download, and Eker hosts seminars on this every year...) <br />
<br />
Through this blog, I've covered here all the shortcuts you can take - but they won't help you learn the hard-core skills that are required. This is again your "rain-making" skill. Until you have it, you won't be able to make any 90-day business wonder for yourself.<br />
<br />
So don't cut this short. That's the real reason for the hours of professional-grade videos and 500 pages of text in Elevation Income.<br />
<br />
I've been through some other programs before (although I've not paid this much before - I'm frugal, after all) and none really comes up to the Elevation Group level. <br />
<br />
Not that this course is really set to make you a success. It's got some holes I've tried to punch through for you. (Like the point that you can't really start from scratch and need to pay a few hundred a month from income you haven't made yet...)<br />
<br />
Still, the concepts are real, and solid. Most will need to be internalized before they become real - and effective.<br />
<br />
My own breakthrough was seeing that <i>it was simply a JV-launched membership</i>. When you have the background of everything else (my own hard-won years of dissecting so-called <a class="zem_slink" href="http://en.wikipedia.org/wiki/Online_advertising" rel="wikipedia" target="_blank" title="Online advertising">Internet Marketing</a>) - then this starts to make everything fall into place.<br />
<br />
The scene with IM is that there's no relative importances assigned. You're left to figure things out on your own. On top of that the usual adage, "if it sounds too good to be true" leaves you with not a lot of choices.<br />
<br />
The trick is to find people who are honestly working to help people. Of course, they get richer in the process. Just the way things work.<br />
<br />
Yes, the scene is that only 1 in 10,000 will really see success with this or any material. 1 in 1,000 will get some results. Everyone else buys their ticket and takes their chances. Just the way things work.<br />
<br />
The point is to make all this available to anyone and everyone. Because without that chance, they don't have one. And that is how the rich have always worked. That's the real scene behind how they remain rich.<br />
<br />
It is a mindset scene. The rich just think different about money. This was Eker's point in retiring so that he could think out how this actually worked. He'd made his millions and now he needed to figure out what just happened. He started personally coaching others in marketing, finally resulting in the book and regular seminars on "<a class="zem_slink" href="http://www.onlinemillionaireplan.com/your_millionaire_mind.html" rel="amazon" target="_blank" title="Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth">Secrets of the Millionaire Mind</a>." He could have easily said <b><i>Your</i></b> Millionaire Mind.<br />
<br />
Because that is where it <b>really</b> happens.<br />
<br />
You change your mind and then you change your life. Believe it and then you'll see it. Hill covered this as "Whatever the mind can conceive and believe, it can achieve."<br />
<br />
And that is why you should get this course, all in addition to the other studies you'll need to do.<br />
<br />
Once you know the nuts and bolts of how online success is put together, then you'll see how simple it is to duplicate it.<br />
<br />
And the next course in helping people with their million-dollar successes will be yours.<br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-5325096255003079884.post-55795941105868212082013-10-23T02:30:00.000-05:002013-10-23T02:30:00.326-05:00My Lesson for Mike Dillard and his Problem with Wal-Mart: quit resisting.<h2>
Don't layout a series of lessons on how to get rich and then diss the world's richest person. </h2>
<div style="text-align: center;">
<a href="http://www.flickr.com/photos/tobanblack/3794847189/" title="DIY / Wal-Mart by Toban B., on Flickr"><img alt="DIY / Wal-Mart" src="http://farm3.staticflickr.com/2633/3794847189_1ac3d78f9b.jpg" height="369" width="500" /></a></div>
<br />
Kinda screws with your karma, as well as your own personal reputation.<br />
<br />
The founder of <a class="zem_slink" href="http://maps.google.com/maps?ll=36.3641666667,-94.2163888889&spn=0.01,0.01&q=36.3641666667,-94.2163888889%20(Walmart)&t=h" rel="geolocation" target="_blank" title="Walmart">Wal-Mart</a>, <a class="zem_slink" href="http://en.wikipedia.org/wiki/Sam_Walton" rel="wikipedia" target="_blank" title="Sam Walton">Sam Walton</a>, was the richest person on the planet when he died. His personal study and quest was to improve the quality of living for as many people as he could. His Wal-Mart empire has long been pretty much the only big-box store for miles in the middle of the Midwest. And it's a huge success story all on its own. Read "Made in America - My Story" by Sam Walton - and compare this with Dillard's.<br />
<br />
The point is not the place itself, or the corporation, but how you process it that counts. <br />
<br />
Mike's approach in this lesson leads the reader to reject him as arrogant - something he perhaps got from his copywriting study of Dan Kennedy. (But money only amplifies who you already are, as many find out.) <br />
<br />
Of course, I could tell Dillard a few things about writing in a way that people <i>don't </i>reject what you're saying. But that comes from some decades in the self-help field and finding what I did in my own <a href="http://midwestjournalpress.com/freedom-book.php" target="_blank">"Freedom Is (period.)"</a><br />
<br />
People are too easily willing to reject what you say or your examples. Especially when you challenge their key datums or are generally obnoxious, arrogant, or a mixture. When you talk to people, it's generally best to let them make up their own mind - and encourage them to do so.<br />
<br />
My own point of rejection with Dillard came in his Lesson 5 called "A Mind Wired for Money" and we'll get to it in a second. First, let's go over all the great things in that lesson which I can agree with. (Again, the video doesn't completely match the text - we are dealing primarily with his text lesson here.)<br />
<br />
<h3>
<b>Requirement #1: A Core Desire.</b></h3>
This, as I've covered before, is all from <a href="http://midwestjournalpress.com/napoleon-hill.php" target="_blank">Napoleon Hill's "Think and Grow Rich."</a> Of course, he got it from the 500+ makers and shakers he interviewed. It was so key with them that he had it as his first principle of 13 in that book. <br />
<br />
Dillard views this through his Pain Vs. Pleasure metaphor, which he seems to have gotten from Bob Serling. This is very, very limited as a master concept, even though workable. <br />
<br />
To say life is motivated by pain is much like people who misquote Buddha as saying "Life is Suffering." No, it isn't and no, it isn't.<br />
<br />
Robert Cialdini had 7 points which are used to influence people. <a class="zem_slink" href="http://en.wikipedia.org/wiki/Abraham_Maslow" rel="wikipedia" target="_blank" title="Abraham Maslow">Abraham Maslow</a> had 8 motivations people use - from the merest physical survival right up to self-actualization. Lester Levenson narrowed the sticky points of human interaction to be four (desires to, or to escape from: approval, control, security, and belonging.) Meanwhile, Joe Sugarman had 30 "emotional triggers" which prompt any sale or action from a sales piece.<br />
<br />
Pick the metaphor which works best for you. (By the way, you can study Cialdini, Maslow, and Levenson in <a href="http://midwestjournalpress.com/scam-free-released.php" target="_blank">"Get Your Self Scam Free"</a> by yours truly.)<br />
<br />
Once you do understand the motivations from that book, you then can put the rest of Dillard's works into better perspective - even his notion that there are "5 Ways People Can Win." Practically, there is only one: win-win-win. This was touted by Stephen Covey, and he got it from his post-graduate study of 200 years of self-help texts in the U.S.<br />
<br />
<i>Everyone</i> needs to win in <i>every</i> deal you make. This is why giving excess value works as a marketing strategy (even though it will be familiar to anyone who studied <a href="http://midwestjournalpress.com/wallace-wattles.php" target="_blank">Wallace Wattles' "</a><a class="zem_slink" href="https://www.blogger.com/null" rel="amazon" target="_blank" title="The Science of Getting Rich">Science of Getting Rich</a>.") Competition is a fiction. It only exists because you need an opponent. Figuring that you and the "other" guy are both here to do the best they can, and to exhibit native abundance we are each born with - that is far more valuable an approach.<br />
<br />
Dissing Wal-Mart doesn't help anyone win.<br />
<br />
<h3>
"The <a class="zem_slink" href="http://en.wikipedia.org/wiki/The_Seven_Habits_of_Highly_Effective_People" rel="wikipedia" target="_blank" title="The Seven Habits of Highly Effective People">Abundance Mentality</a>"</h3>
In this section of Lesson 5 is where Dillard's Wal-Mart bashing begins. Saying that people who shop at Wal-Mart are only interested in saving money, who only look through the eyes of scarcity - it might have some measure of truth.<br />
<br />
That could be because 95-97% or more of all the people out there are trained in this very problem. Even the people who only shop at Beverly Hills - same percentage. As much as Dillard himself ran into when he got his first millions and admittedly spend them on "doo-dads" instead of re-investing them into further passive income.<br />
<br />
However, it also shows that he's never read "The Millonaire Mind" by <a class="zem_slink" href="http://en.wikipedia.org/wiki/Thomas_J._Stanley" rel="wikipedia" target="_blank" title="Thomas J. Stanley">Thomas J. Stanley</a>. This would show that the rich are also conscious of getting good value - aka: "cheap dates." They don't blow their money, but constantly work at how to re-invest it. Shopping at Wal-Mart would be premised on whether there was a great value. Just as you'd shop around for a car, and not just buy a flashy red sports car because you could.<br />
<br />
This is where I recommend people study <a class="zem_slink" href="http://www.peakambassador.com/tools-mmi/?afid=mmi8806" rel="homepage" target="_blank" title="T. Harv Eker">T. Harv Eker</a><a href="http://www.peakambassador.com/tools-mmi/?afid=mmi8806" target="_blank">'s "</a><a class="zem_slink" href="https://www.blogger.com/null" rel="amazon" target="_blank" title="Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth">Secrets of the Millionaire Mind</a>" and attend his seminars (how's this for value: they're free.) Eker has been studying what truly makes people rich and why the rich continue to get richer (compared to the bulk of lottery winners who wind up more in debt than when they started.)<br />
<br />
Anyone who becomes rich holds that concept in mind - that it's possible for them to influence their own immediate future and both attain and hold their wealth. This is data which was known before the time of Christ - and is through both the Old and New Testaments. (See <a href="http://midwestjournalpress.com/earl_nightingale.php" target="_blank">Earl Nightingale's "The Strangest Secret"</a> for some of these quotes.)<br />
<br />
<h3>
Why Dillard Never Shops at Wal-Mart...</h3>
...is his "repulsion for poverty and weakness." <br />
<br />
This is at odds with his other statements in this section where Robert Kiyosaki taught him to let go of the emotional desire for money, to treat it just as a game.<br />
<br />
Because the truly free, financial and otherwise, let go of the emotional baggage having to do with anything and everything. True, he says that "thoughts are things" - however, he goes on to claim that they are contagious.<br />
<br />
The problem here is coming back to that use of pain as a motivation. Practically, the more powerful concept is letting go of all emotional desires, to treat money acquisition (and all abundance manifestation) as simply a game.<br />
<br />
Yes, we are dealing with reprogramming the mind, which is my particular speciality (having devoted over 30 years at this point to that study.) You can check out <a href="http://midwestjournalpress.com/new-releases.php" target="_blank">Midwest Journal Press</a> for a sample of these books I've written, edited, and published.<br />
<br />
Your own journey will be your own. And I'm not telling you how or what to think.<br />
<br />
Only that if what you've been thinking so far hasn't achieved the results you want, you should change what you're thinking.<br />
<br />
In my own opinion, you simply need to get free of having to have emotions run your life. Emotions are a byproduct of living, they are not a starting point for motivation. You can find through out the ages, that the freest people act - and only act - regardless of emotional needs and wants. It's not that they can't get pissed off (Jesus clearing the temple of moneychangers has that example) but they aren't motivated by hate, anger, fear, or repulsion.<br />
<br />
So it doesn't matter where you shop. It doesn't too much matter what thoughts run through your head. Contagion occurs only where you are running away from something. Doctors and nurses who work with the ill all day (and night) won't catch the illness - because they are not concerned with disease, and plan their lives to run regardless of it. The sickest people are the ones most emotionally attached to or fleeing from illness.<br />
<br />
<h3>
Be - Do - Have, and Have - Do -Be</h3>
<br />
It's correct that "you'll have to believe before you see it." And yet it's also correct to do your planning by figuring what you want to achieve or acquire, then you'll know what you have to do and how you will have to act to start with.<br />
<br />
There video goes into this quite a bit.<br />
<br />
The balance goes into something which <a class="zem_slink" href="http://en.wikipedia.org/wiki/Andrew_Carnegie" rel="wikipedia" target="_blank" title="Andrew Carnegie">Andrew Carnegie</a> taught <a href="http://midwestjournalpress.com/napoleon-hill.php" target="_blank">Napoleon Hill</a> - a leader will decide quickly and hold that decision firmly. A follower will take a long time to decide and change that decision easily. (Carnegie was actually looking at his watch after he gave Hill the challenge to interview 500 world leaders and assemble his practical philosophy system. Carnegie held that any leaders' decision was made in 90 seconds or less.)<br />
<br />
There is some point that what you are surrounded by influences your thoughts. Practically, they really just reinforce your thoughts.<br />
<br />
This is essentially why I moved back to a very secluded lifestyle and only study those who are successful. To eliminate distractions and noise which would inhibit progress toward success.<br />
<br />
It is also why I chose to invest nearly $1,000 in Dillard's kit. In order to study the successful. Only the successful. This we agree on.<br />
<br />
The underlying point to success is to quit resisting anything and everything - to simply let the universe go. Only when you quit having to have emotional responses that either motivate or validate your life-operation is when you will be able to validly make the choices that are needful to you and your success.<br />
<br />
You have to plan with the end in mind. You are going to wind up living that vision, and seeking to make that thought-pattern show up permanently in the actual universe around you.<br />
<br />
Again, <a href="http://www.peakambassador.com/tools-mmi/?afid=mmi8806" target="_blank">T. Harv Eker</a> has one of the best routes of study down this line. And why I only talk about Eker and Dillard where you see this blog. You'll learn most about success by studying the successful. So this study is of people who became millionaires in a short period of time. We'll also study their ramp up to success, which in all cases is a matter of years where they changed their mindset into a success-oriented one.<br />
<br />
This is the reason for this blog, this post, and this site.<br />
<br />
Nothing to do with Wal-Mart, other than Sam Walton became the richest person in America using these same principles that Dillard lays out in his Lesson 5.<br />
<br />
So don't resist, don't reject, just choose. <br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-5325096255003079884.post-26596300247805963622013-10-22T15:00:00.000-05:002013-10-22T15:00:00.593-05:00The Bottom Line to Mike Dillard's Success with Evolution Group and Magnetic Sponsoring<h2>
You, too, could learn how to succeed as <a class="zem_slink" href="http://en.wikipedia.org/wiki/Mike_Dillard" rel="wikipedia" target="_blank" title="Mike Dillard">Mike Dillard</a> did - just study his footprints...</h2>
<br />
<div style="text-align: center;">
<a href="http://www.flickr.com/photos/liknes/4301504442/" title="Footprints by liknes, on Flickr"><img alt="Footprints" src="http://farm5.staticflickr.com/4064/4301504442_1518b419cc.jpg" height="340" width="500" /></a>
</div>
<br />
As I write this, I'm slogging through the E<a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">levation Income</a> videos that Dillard and his partner created. Well, they are far more enjoyable than that - but I'm a high-paced guy, so I've already been through the online text several times (and even created a version for my smartphone...)<br />
<br />
Video's don't tend to leverage as well as text. It's spending time in a direct one-for-one investment.<br />
<br />
What Dillard discovered with his <a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">Magnetic Sponsoring</a> is that when you concentrate on exponential result (one-for-many) - then you are able to get into the millionaire level of operating.<br />
<br />
Here's his secret:<br />
<b><br /></b>
<br />
<div style="text-align: center;">
<b>JV-launches to a membership.</b></div>
<br />
Sure, that ought to be right up there in thousand-foot high letters, lit up with <a class="zem_slink" href="http://en.wikipedia.org/wiki/Klieg_light" rel="wikipedia" target="_blank" title="Klieg light">Klieg</a> lights and glitter - but get this point: it's that simple.<br />
<br />
Of course, he has 10 video's with matching lessons all about what he considers the important parts of his success - and there's a lot of great advice there.<br />
<br />
But the core of his elegant solution is just that - getting JV's to offer their lists his/your membership.<br />
<br />
Let's break that down further to see how you could do it on your own - starting from what you have in front of you and at hand.<br />
<br />
<h3>
Breakdown and Blueprint</h3>
<ol>
<li><b><a class="zem_slink" href="http://www.dillards.com/" rel="homepage" target="_blank" title="Dillard's">Dillard's</a> Million Dollar "rain-making" skill is copywriting</b>. And that is what set him apart from all the other MLM experts in his industry. Essentially, in studying how to write copy and sell online, he also mastered the approaches of <a class="zem_slink" href="http://en.wikipedia.org/wiki/Online_advertising" rel="wikipedia" target="_blank" title="Online advertising">Internet Marketing</a> as he brought these over into <a class="zem_slink" href="http://en.wikipedia.org/wiki/Multi-level_marketing" rel="wikipedia" target="_blank" title="Multi-level marketing">Network Marketing</a>. But he first took the year of study on everything he could find about <a class="zem_slink" href="http://en.wikipedia.org/wiki/Direct-response_marketing" rel="wikipedia" target="_blank" title="Direct-response marketing">direct response advertising</a>, which included human psychology and copywriting. Even re-writing the most successful copy by hand in order to assimilate it into his core. You can do this with simply finding the copywriting legends (search for that phrase and make your list of names which keep coming up) and then download PDF books by them (search for "[name] filetype:PDF" on <a class="zem_slink" href="http://https//www.google.com" rel="homepage" target="_blank" title="Google">Google.</a>)</li>
<li><b>Product launches with Jeff Walker's Product Launch Formula.</b> Of course, this isn't a cheap purchase, and Walker only opens this up a few times a year to do a new release. But you can scrape through on the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Internet" rel="wikipedia" target="_blank" title="Internet">Internet</a> and get the video's and mind maps about how he does these. That will get you started. Walker also lays out how to contact JV's to get them on board as partners.</li>
<li><b>Membership backend. </b>While Dillard recommends a $400/mo solution to hosting your backend, it won't take that much to get started. What runs <a href="http://theelevationgroup.net/presentation/register.php?a_aid=c405ebd5&a_bid=e6b01db8" target="_blank">Elevation Group</a> is actually a plug-in called WishList, which runs on a <a class="zem_slink" href="http://wordpress.org/" rel="homepage" target="_blank" title="WordPress">Wordpress</a> backend. And any hosting will allow you to install Wordpress for free. So that's a $10/mo. hosting with a $97 one-time purchase.</li>
<li><b>A burning design to succeed. </b>This is straight out of <a href="http://midwestjournalpress.com/napoleon-hill.php" target="_blank">Think and Grow Rich</a>, which is on Dillard's recommended resources list. However, until you make it a driving passion in your life, you aren't going to really arrive anywhere - because you won't get started. Begin with the end in mind. Decide what you want to accomplish, then put it on a card to carry with you. Envision that every day, 2 or 3 times per day - as if it's already come true. Experience the feelings associated with that accomplishment. Do this every single day and you'll see it start to take form around you - literally. With every decision, ask yourself: "Does this bring me closer to that goal?" or "Does this make [goal] happen?</li>
</ol>
If you use your Internet connection to get the materials you want, and then apply them diligently toward your goal - you can and will achieve similar, or even greater success than Dillard.<br />
<br />
Thought you'd want to see how simple it is.<br />
<br />
See you on the other side. <br />
<ol>
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-5325096255003079884.post-56255777731924805692013-10-22T09:57:00.000-05:002013-10-22T09:57:00.435-05:00The missing ladder to start climbing to your success with Elevation Income by Mike Dillard<h2>
<a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">Mike Dillard & Robert Hirsch have a problem - they've seem to forgotten how <i>non-millionaire</i>s get started from nothing. </a></h2>
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<a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img alt="You don't have to be millionaire to use Dillard's Evolution Income - but it helps." border="0" src="http://theelevationgroup.com/cashflow/img/vid4brownbox.png" title="You don't have to be millionaire to use Dillard's Evolution Income - but it helps." /></a></div>
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<br />
That's where their Elevation Income starts off - <i>with a gap you have to fill yourself</i>. Like you have to bring your own ladder to the fire, as the firemen always start with the 2nd or 3rd story and have no way to reach the ground.<br />
<br />
In typical launch format these days, they laid out most of their system in the second video. Here's an analysis I did while waiting for the launch itself to open:<br />
<br />
<a href="http://mikedillardelevationgroup.worstelldesign.com/2013/10/how-mike-dillard-did-it-he-gets-naked.html" target="_blank">Just like I reviewed here</a> - it's a bit out of whack with the idea of anyone being able to build a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Home_business" rel="wikipedia" target="_blank" title="Home business">home business</a> in 90 days.<br />
<br />
The flip side of this is that his original public has already been tapped for $97 per month for his Elevation Group investing <a class="zem_slink" href="http://en.wikipedia.org/wiki/Video_blog" rel="wikipedia" target="_blank" title="Video blog">video-diary</a>.<br />
<br />
<h3>
Did Mike Dillard forget what he was teaching over at <a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">Magnetic Sponsoring</a>?</h3>
There, he taught the "<a href="http://onlinemillionaireplan.com/top-mlm-companies/funded-proposal-network-marketing-leads.php" target="_blank">funded proposal</a>" which was a way you got a home business to pay for your <a class="zem_slink" href="http://en.wikipedia.org/wiki/Multi-level_marketing" rel="wikipedia" target="_blank" title="Multi-level marketing">network marketing</a> expenses - including all the advertising, auto-ship, monthly web-hosting, etc.<br />
<br />
You got the business started with a very small investment, then bootstrapped this into your major income by getting all these sponsors onto their own auto-ship and also duplicating the scene you set up. That's where your wealth started happening with his MS system.<br />
<br />
Given, that you are telling them to push <a href="http://onlinemillionaireplan.com/magneticsponsoring/magnetic_sponsoring.php" target="_blank">Magnetic Sponsoring</a>, which meant you got around a 40% commission on everything they bought through Dillard. But it's better than setting it up yourself.<br />
<br />
In <a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">Elevation Income</a>, he (partially) pulls back the curtains so you can learn how to set up a membership site like he did.<br />
<br />
In this, he starts telling you how he actually made his millions. Yes, it's duplicable, but you have to read carefully between the lines.<br />
<br />
I've gone through his written lessons several times now, and not gotten through all his long videos - so I'm sure more details will show up. But the point is in finding out how to do this. And how to do it from scratch - like all us non-millionaires have to do.<br />
<br />
<h3>
What Actually Made Dillard His Millions.</h3>
<ol>
<li>An intense desire to succeed. </li>
<li>Copywriting skills</li>
<li>Sales Funnel on a Membership backend</li>
<li>Product Launch Formula </li>
</ol>
That's really it:<br />
<br />
<div style="text-align: center;">
<b>Successful JV Launches culminating in Membership sign-ups fueled by hard-won <a class="zem_slink" href="http://en.wikipedia.org/wiki/Copywriting" rel="wikipedia" target="_blank" title="Copywriting">copywriting</a> skills.</b></div>
<br />
The great part is that you can do all of the above with minimal outlay - <a href="http://mikedillardelevationgroup.worstelldesign.com/2013/10/how-mike-dillard-did-it-he-gets-naked.html" target="_blank">as I've already covered</a>.<br />
<br />
As for learning copywriting, in a single afternoon, I was able to search and find and download 157 PDF's which covered some or most of the key material from copywriting legends (hint: search for that phrase along with "filetype:PDF") and now I can study them.<br />
<br />
Similarly for membership - Dillard does drop that tip of using WishList plug-in on a <a class="zem_slink" href="http://wordpress.org/" rel="homepage" target="_blank" title="WordPress">Wordpress</a> backend. But there are many membership plug-in's out there.<br />
<br />
All of Jeff Walker's Product Launch Formula can be worked out from his various available video's, especially if you find one of his own launches ongoing - but the data is all out there. (I did that research and posted in on an update to "<a href="http://topsellingbooks.midwestjournalpress.com/p/how-to-write-and-publish-your-books.html" target="_blank">Just Publish: Ebook Creation for Indie Authors</a>" so an author could use this data in launching a new book.)<br />
<br />
His "rain-making" skills are touted as copyrighting. (I have much more to say about his 'alpha' ideas later.)<br />
<br />
Logically, I can't see that you are going to get anywhere unless you know how to market your product and yourself. So investing some time daily to get through that load of PDF's (my next personal assignment) is a logical way to proceed.<br />
<br />
Meanwhile, the membership scene can be started on any existing <a class="zem_slink" href="http://en.wikipedia.org/wiki/Web_hosting_service" rel="wikipedia" target="_blank" title="Web hosting service">webhost</a>. Cpanel hosting gives you wordpress for free - so it's just a hundred-buck one-time outlay.<br />
<br />
Then scrape together how Jeff Walker does product launches and you'll be set.<br />
<br />
- - - -<br />
<br />
Well, it took awhile, but now you have the bottom line.<br />
<br />
Yes, if you have the dough, then go ahead with the monthly expenses Dillard lays out.<br />
<br />
Otherwise, follow his original plan of making your funded proposal pay for your <a class="zem_slink" href="http://en.wikipedia.org/wiki/Business_marketing" rel="wikipedia" target="_blank" title="Business marketing">business marketing</a> costs - and prepare to spend the hours of any free time mastering copywriting and marketing basics. (I'll post my own list shortly for these...)<br />
<br />
See you at the top.<br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-5325096255003079884.post-58350290671423121772013-10-22T05:48:00.000-05:002013-10-22T05:48:17.881-05:00Unboxing Elevation Income by Mike Dillard<h2>
<a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">Just some pictures of my Elevation Income Kit as it arrived today.</a></h2>
<br />
You can see here that it's a pretty-well thought-out kit. 500 pages of well-designed typography and the <a class="zem_slink" href="http://en.wikipedia.org/wiki/DVD" rel="wikipedia" target="_blank" title="DVD">DVD</a>'s with videos to match the course.<br />
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I'd have set a binder separate from the DVD's - as this isn't an easy study the way it's presented. Or maybe a set of comb-bindered packs, one for each lesson. Spiral-bound would be even better, since you could flip the pages back.<br />
<br />
The pristine white cover will probably make it a collector's piece, regardless (like the <a class="zem_slink" href="http://en.wikipedia.org/wiki/The_Beatles" rel="wikipedia" target="_blank" title="The Beatles">Beatle</a>'s "<a class="zem_slink" href="http://en.wikipedia.org/wiki/Race_and_ethnicity_in_the_United_States_Census" rel="wikipedia" target="_blank" title="Race and ethnicity in the United States Census">White</a> Album.")<br />
<br />
Now I imagine that they are later going to offer a special "web only" version of this offer, since the materials in the book are just what you get when you login to the site after you purchase.<br />
<br />
Word for word.<br />
<br />
Only the Kit looks nicer. <br />
<br />
Feels great to hold, too - something no website can match.<br />
<br />
<h3>
What could be improved...</h3>
Like maybe including some bonuses you can't get online. There's already a bonus <a class="zem_slink" href="http://en.wikipedia.org/wiki/Video_clip" rel="wikipedia" target="_blank" title="Video clip">video online</a> which isn't in the kit.<br />
<br />
A simple thing would be to throw in some printed tickets to an "exclusive" online coaching webinar. Or even better would be a special added lesson or binder.<br />
<br />
Somehow, I thought I was going to get a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Hard_copy" rel="wikipedia" target="_blank" title="Hard copy">hard copy</a> of <a class="zem_slink" href="http://www.dillards.com/" rel="homepage" target="_blank" title="Dillard's">Dillard's</a> famous <a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">Magnetic Sponsoring booklet</a> - but only saw that it's available online as a free download. (Sigh.)<br />
<br />
Another point would be to create an ebook (ebub, mobi, AND pdf) so a person could carry this around with them. I started on a version for myself, but it's taking some time.<br />
<br />
A data-<a class="zem_slink" href="http://en.wikipedia.org/wiki/Compact_Disc" rel="wikipedia" target="_blank" title="Compact Disc">CD</a> with these and the other PDF's only available online would be nice.<br />
<br />
Again, one of the key reasons I bought this kit was to see how it was done.<br />
<br />
Very nice product.<br />
<br />
Being merely a hard-copy version of the online scene doesn't make the "10x" level they advise, though.<br />
<br />
If you compare the online site with places <a href="http://www.marketsamurai.com/c/orderonlinetoday" target="_blank">MarketSamurai.com</a> Dojo, you'll see a more refined presentation - although they don't offer a swanky kit (but could.)<br />
<br />
<h3>
The point isn't the package.</h3>
That's the scene to understand here. When you watch the videos, you get these guys' real passion at helping people to understand the scene. They come from their own backgrounds and use these as examples.<br />
<br />
And it's pointed at the group of people who are working to improve their own financial scene.<br />
<br />
Earlier I've pointed out wholes in their system, but really when you take this above into account, you'll then put the video's in context. These videos look as if they were shot in a single day, pointed at a select group of people.<br />
<br />
After this internal "beta" launch succeeded, they then opened it broader - which is where I came on board.<br />
<br />
I come from the very sparse, millionaire-from-scratch background. So my point is to help anyone and everyone to get started from where they are right now.<br />
<br />
In that, the core lessons are in getting these <a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">Elevation Income videos</a> and really tearing them down to nuts and bolts and parts all over the shop floor.<br />
<br />
Suggestion here is to really take <a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">Magnetic Sponsoring</a> apart. You can study the copywriting that Dillard wrote, and the courses they offer, as well as services. That will put you well on your way to your own "million-dollar skill" and your own financial freedom. <br />
<br />
<h3>
It starts with you, right now.</h3>
<br />
Of course, you can't get these videos or the kit by only sitting here and reading this.<br />
<br />
You have to <a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">click on the links and get the products</a> in order to start your own road to financial freedom and unlimited extra online income.<br />
<br />
Over to you.<br />
<br />
Meet you at the top.<br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-5325096255003079884.post-3235579201880818742013-10-21T06:35:00.001-05:002013-10-21T07:01:22.089-05:00Real Meat and Bones: What Elevation Income consists of...<i>Here's the Hype they've sent out to affiliate sales people about their course. Sure, it's got facts in here - but you're going to have to wade through the copywriting and sales to see what's really on offer. </i><br />
<i><br /></i>
<i>I'll give you a breakdown later today or tomorrow about the real inside scoop (I've been studying it ever since I got access) and will let you know the true bottom line of these. I'm still wading through the long videos, however. (How they did all these in a single day is another point entirely...)</i><br />
<br />
<h2>
<a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">"Elevation Income: One of The Most Detailed And Complete Courses On Entrepreneurship Ever Created..."</a></h2>
Our goal with Elevation Income was to create the course we'd want to
hand down to our children, allowing us to pass on our most valuable
knowledge to them. With Robert's expertise on building, scaling, and
managing companies, combined with my expertise on marketing and product
development, Elevation Income represents one of the most detailed and
complete courses on entrepreneurship ever created... Here's just a brief
outline of what it contains...<br />
<br />
<div style="text-align: center;">
<img class="lessonright" src="http://theelevationgroup.net/cashflow/images/may/image02.jpg" /></div>
<h4>
Lesson #1: How to Come Up with a Life-Changing <a class="zem_slink" href="http://en.wikipedia.org/wiki/Business_idea" rel="wikipedia" target="_blank" title="Business idea">Business Idea</a> in Less Than 10 Minutes...</h4>
We start with one of the biggest road blocks or objections faced by
would-be entrepreneurs, which is the lack of a solid business idea. EVI
students will watch as Robert and I uncover at least ten, million dollar
business ideas in various industries, and teach them how to conduct
market research in order to validate the real-world potential of their
idea.<br />
<div style="text-align: center;">
<img class="lessonright" src="http://theelevationgroup.net/cashflow/images/may/image05.jpg" /></div>
<h4>
Lesson #2: The More People You Help, The More You Make - Finding Your Elegant Solution...</h4>
As Robert likes to say, "there are no bonus points in business for
degree of difficulty..." So in Lesson 2, we take students through the
process of creating a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Business_model" rel="wikipedia" target="_blank" title="Business model">business model</a> based upon an "elegant solution"
for their new idea. Because we expect this to be the very first business
most students create, the focus is on creating a business and product
with simplicity, speed, and as little capital as possible.<br />
<br />
<div style="text-align: center;">
<img class="lessonright" src="http://theelevationgroup.net/cashflow/images/may/image03.jpg" /></div>
<h4>
Lesson #3: You Are One Skill Away from Making Your First Million Dollars. Here's What it Should Be, and How to Get It...</h4>
As we both know, there's no such thing as a million dollar idea...
Only million-dollar execution. In Lesson 3, we'll dive into the catalyst
that separates those entrepreneurs who make money, and those who don't,
which is the skill of salesmanship. Whether it's selling a room full of
venture capitalists and investors on your idea, a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Brick_and_mortar" rel="wikipedia" target="_blank" title="Brick and mortar">brick-and-mortar
business</a> on your social media services, or cold traffic on your squeeze
page, learning how to sell is usually the missing ingredient that leads
to real results.<br />
<br />
<div style="text-align: center;">
<img class="lessonright" src="http://theelevationgroup.net/cashflow/images/may/image14.jpg" /></div>
<h4>
Lesson #4: How to Turn Your Business into a Magnet for Customers, Clients, Employees, and Traffic Partners...</h4>
In this session, students will discover the magic ingredient that
took The Elevation Group from a simple idea, to a tangible business with
more than 10,000 paid members in its first 90 days. They'll learn how
to use the attraction based marketing strategies, which are responsible
for generating over $40,000,000 in revenue for my two businesses, and
how to apply these same strategies when it comes to recruiting
affiliates and "A" level employees who are motivated by your company
mission, rather than money.<br />
<br />
<div style="text-align: center;">
<img class="lessonright" src="http://theelevationgroup.net/cashflow/images/may/image07.jpg" /></div>
<h4>
Lesson #5: Wiring Your Mind for Money</h4>
While you and I have mastered the ability to manifest our success
through applied focus and belief, this is typically a completely new
concept for first-time entrepreneurs.So in Lesson 5, we teach EVI
students how to reprogram their minds for business ownership, and how to
protect their dreams from the challenges that will come from friends,
family members, and even customers as their grow their empire.<br />
<br />
<div style="text-align: center;">
<img class="lessonright" src="http://theelevationgroup.net/cashflow/images/may/image04.jpg" /></div>
<h4>
Lesson #6: Ready, Set, Go...</h4>
Now that they've seen the big-picture of running a business, it's
time to dive into the nuts and bolts of starting one. Between us, Robert
and I have gone through this process more than two dozen times, so
we're going to teach them exactly what to do and how to do it cheaply.
In this session, students will learn how to choose the perfect business
name and domain name, how to do a trademark search, how to create their
legal entity, how to acquire the needed legal disclaimers, find the
website developers and services we use, and get a merchant account.<br />
<br />
<div style="text-align: center;">
<img class="lessonright" src="http://theelevationgroup.net/cashflow/images/may/image12.jpg" /></div>
<h4>
Lesson #7: How to Create Marketing Systems That Automatically Tell and <a class="zem_slink" href="http://en.wikipedia.org/wiki/Sales" rel="wikipedia" target="_blank" title="Sales">Sell</a> for You 24/7...</h4>
This section of the course is extensive... In fact, the written
content alone for Lesson 7 is over 200 pages in length.They'll learn the
principles behind <a class="zem_slink" href="http://en.wikipedia.org/wiki/Direct-response_marketing" rel="wikipedia" target="_blank" title="Direct-response marketing">direct-response marketing</a>, my
personal 5-part formula for copywriting, a map of the business model
most of us use: list-building, front-end products, back-end products,
upsells, and continuity, and most importantly of
all...They'll get real-world examples for everything, including screen
shots of our most successful capture pages, dissected emails from our
most successful affiliate promotions, copies
of our most successful sales letters, and the entire launch series for
<a class="zem_slink" href="http://en.wikipedia.org/wiki/Eisenbahn-_und_Verkehrsgewerkschaft" rel="wikipedia" target="_blank" title="Eisenbahn- und Verkehrsgewerkschaft">EVG</a> which produced over $3.2MM in it's first 7 days of business.<br />
<br />
<div style="text-align: center;">
<img class="lessonright" src="http://theelevationgroup.net/cashflow/images/may/image01.jpg" /></div>
<h4>
Lesson #8: How to Hire and Build an Incredible Team of "A-Players"</h4>
As their business continues to grow, they'll need to start hiring
people. As you probably know all too well, this is a crucial step
because making a wrong hire is the single most costly mistake a business
owner can make. The process of hiring, and firing is one of the most
foreign and dangerous pitfalls for all new entrepreneurs. Thankfully,
Robert is one of the best team-builders and leaders I've ever seen, and
his wisdom on this topic is priceless.<br />
<br />
<div style="text-align: center;">
<img class="lessonright" src="http://theelevationgroup.net/cashflow/images/may/image11.jpg" /></div>
<h4>
Lesson #9: The Financial Metrics and Statements We Use to Run Our <a class="zem_slink" href="http://en.wikipedia.org/wiki/Business" rel="wikipedia" target="_blank" title="Business">Companies</a>...</h4>
To run a profitable business, there are a few critical pieces of
information that you must watch like a hawk, so in this session, Robert
and I will share our <a class="zem_slink" href="http://en.wikipedia.org/wiki/Performance_indicator" rel="wikipedia" target="_blank" title="Performance indicator">Key Performance Indicators</a> (KPI's), with EVI
students. We include and define every KPI we personally use in our
companies for our financial metrics, and traffic and conversion metrics.<br />
<br />
<div style="text-align: center;">
<img class="lessonright" src="http://theelevationgroup.net/cashflow/images/may/image08.jpg" /></div>
<h4>
Lesson #10: Bringing Your Business To Life: <a class="zem_slink" href="http://en.wikipedia.org/wiki/How-to" rel="wikipedia" target="_blank" title="How-to">How To</a> Set Up Your Shopping Cart, and Make Your First Sale...</h4>
I am not a techie, I can't program, and I don't know HTML. But
thankfully, there are some incredible tools and systems we've all used
over the years that allow us to set up an entire business for very
little money, and without any tech experience. In this session will be
sharing these popular services with our EVI students, along with some of
the most valuable content in the entire course, as I candidly share my
very, very, very expensive lessons learned the hard way when it comes to
technology.<br />
<br />
<h2>
<a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">In addition to the 20+ hours of video training and 500 pages of written content, all EVI students will receive the following bonuses during this (IMO) Initial Market Offering...</a></h2>
<h4>
</h4>
<h4>
BONUS #1: EVG's Top 10 Ads...</h4>
I had my director of marketing here at EVG pull out our top 10 ads,
along with the conversion numbers, so they can see the ads that have
built EVG into an 8-figure business.<br />
<br />
<h4>
BONUS #2: My $25,000,000 Sales letter...</h4>
Every EVI student will get a PDF copy of the very first sales letter I
wrote back in 2004 from my bedroom which has gone on to generate more
than $25,000,000 in revenue.<br />
<br />
<h4>
BONUS #3: The $3.2 Million Email Campaign...</h4>
I'm going to include exact copies of the emails I wrote back in 2010
when I launched The Elevation Group for the very first time. They
produced $3.2 Million dollars in sales in less than 7 days.<br />
<h4>
BONUS #4: How to Create Your Own Cash-Producing Information Product In Less Than 24 Hours...</h4>
<h4>
</h4>
This is a step-by-step instruction process that will teach you how to
create your very own information product in less than 24 hours using
the methods and services most of us are so familiar with.<br />
<br />
- - - -<br />
<br />
Again, outside of the hard work you need to invest in yourself and uncovering your own talents, it's not as complicated as it sounds.<br />
<br />
I've boiled their success down to 3 points and will give you a simple route to follow once you get access to their data. While they know how to make millions, there are gaps between starting from scratch and where they expect you to start.<br />
<br />
Needs a ladder to allow you to fill that gap. But that's a later post (hopefully later today...) <br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-5325096255003079884.post-62204834083296713482013-10-15T17:21:00.003-05:002015-04-04T08:56:25.818-05:00How Mike Dillard Did it - he gets naked in public...<h2>
Naked is being completely transparent about your own success. <a href="https://ue143.infusionsoft.com/go/allaccess/PAPc405ebd5/" target="_blank">A Review of Elevation Income.</a></h2>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBljpLs7aQrW61n9j4oEIHFdbU_B7nv7akpVds6TGl5qGjR1Py-PyGO52DUtQHKvrmI-V1EcX2K79sNUocJThyphenhyphenCtcC8AQwK-BH0ZeQ7s1O_a7gcNbpINCg3JYsdp7Su8vTUkua6LIbC9kf/s1600/vid2recapblog.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A Review of Elevation Income. Mike Dillard, Robert Hiersh" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBljpLs7aQrW61n9j4oEIHFdbU_B7nv7akpVds6TGl5qGjR1Py-PyGO52DUtQHKvrmI-V1EcX2K79sNUocJThyphenhyphenCtcC8AQwK-BH0ZeQ7s1O_a7gcNbpINCg3JYsdp7Su8vTUkua6LIbC9kf/s1600/vid2recapblog.png" height="237" title="A Review of Elevation Income. Mike Dillard, Robert Hiersh" width="400" /></a></div>
<br />
<br />
The risk with "getting naked" - or telling <i>exactly</i> how you do something - is that <i>anyone</i> can "reverse engineer" what you are doing and then <i>don't need to buy</i> your product or service.<br />
<br />
Practically, you won't have any credibility with potential buyers until you do - in this modern <a class="zem_slink" href="http://en.wikipedia.org/wiki/Internet" rel="wikipedia" target="_blank" title="Internet">Internet</a> Age we live in. That's why you have multiple videos on a launch, and the sequence is usual to 1) create demand, 2) show how you fulfill that demand - honestly, 3) testimonials, 4) pitch.<br />
<br />
Of course, I dissected this 2nd video in order to find out all they said and took notes. Meanwhile they posted a <a href="http://theelevationgroup.com/video-2-recap-3-step-formula/" target="_blank">recap of Video 2 on the Evolution Group blog</a>.<br />
<br />
[<b>Update</b>: While this was originally a review to encourage affiliate sales (my own naked moment) - it became a research line of its own. Below is a rather hefty, link-burdened alternative to what they are offering and recommending - and why.<br />
<br />
While I still intend to get this product myself, my own studies are based from having $0 to start with and making the business pay its own way from the start.<br />
<br />
I still consider listening and studying under millionaires who made it on their own to be extremely valuable. Even when my research resulted in different recommendations by the time I was through.] <br />
<br />
Here's what I came up with:<br />
<br />
<h3>
The 3 part formula to business success:</h3>
<ol>
<li>Your product or service <b>solves a problem </b>- or helps people avoid pain.</li>
<li>You need to identify an <b>elegant solution</b> - simple, fast, inexpensive (and scalable)</li>
<li>Acquire a "<b>rain-making skill</b>" - something which generates customers.</li>
</ol>
While Mike Dillard and Robert Hirsch give great examples, we'll skip these (you can see their blog or review that video as needed) to see how we can apply them to our own scene.<br />
<br />
Obviously, your own solution is something which has as many people having that problem as possible. Your solution is so direct that it applies to everyone's scene - and is so simple that anyone can (and should) use it. <br />
<br />
The elegant solution is a mix of online sales and physical fulfilment. This has only really been possible for perhaps 5 years, although it's been evolving for more than that. That is the leverage of the Internet - and where Dillard actually made his success, not <a class="zem_slink" href="http://en.wikipedia.org/wiki/Multi-level_marketing" rel="wikipedia" target="_blank" title="Multi-level marketing">Network Marketing</a> by itself. He discovered <a class="zem_slink" href="http://en.wikipedia.org/wiki/Online_advertising" rel="wikipedia" target="_blank" title="Online advertising">Internet Marketing</a> and used this to create a membership site which delivered products to Network Marketers.<br />
<br />
Then he turned around and did the same thing with Elevation Group. It's a membership site with a single product - a recurring monthly payment/income/commission.<br />
<br />
I diverge here, as my concept of doing this is even cheaper than Mike and Robert's. I'm starting from scratch, and making my business pay for itself as it goes. So when they say you can plunk down $1,000 for a video series - I say: OK, but where do I get that 1 grand to begin with?<br />
<br />
Suggested here is that you really crack the books on copywriting and human psychology, much as Mike did. (I've personally gotten a good way through mastering these two subjects and will go ahead to set aside time to complete them.)<br />
<br />
<h3>
Criteria for a New Business</h3>
<ul>
<li>Simple, small, run from home personally, or with few employees.</li>
<li>Recurring income with monthly subscription fee.</li>
<li>Get it up and running in 90 days.</li>
<li>A targeted potential of $100,000 a month. </li>
</ul>
The first three are obvious and doable. (Although 90 days is - "I'm from <a class="zem_slink" href="http://maps.google.com/maps?ll=38.5,-92.5&spn=3.0,3.0&q=38.5,-92.5%20(Missouri)&t=h" rel="geolocation" target="_blank" title="Missouri">Missouri</a> - go ahead and show me.") Getting 100 grand a month will get you over a million by the end of the year.<br />
<br />
That's the target - duplicate what Dillard did originally with his <a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">Magnetic Sponsoring </a>- and then grow it from there. Again, you may have expenses such as affiliate commissions to pay out, and overhead monthly to your fulfilment companies. But when you walk away with even a third of that - it's still a <i>6-figure personal profit</i> you can invest in other passive income ventures (however, that is another story.)<br />
<br />
<h3>
Resources</h3>
<br />
Here's what they recommend, and what I've found out about these - and other solutions.<br />
<br />
<b>Shopping Cart: </b><br />
<ul>
<li><i>Infusionsoft</i></li>
</ul>
Drawback is that it also has a $1,995 mandatory <a class="zem_slink" href="http://en.wikipedia.org/wiki/Kickstarter" rel="wikipedia" target="_blank" title="Kickstarter">Kickstarter</a> fee.<br />
<ul>
<li>Alternative Dillard recommends is <i><a class="zem_slink" href="http://www.clickbank.com/index.html" rel="homepage" target="_blank" title="Clickbank">Clickbank</a></i> for digital products. </li>
</ul>
<a href="https://support.clickbank.com/entries/22828468-Shippable-Media-Offering-Physical-Versions-of-Your-Products" target="_blank">They also do physical now</a>. The trick is to marry them up with a fulfilment backend, like <a href="http://disk.com/"><i>Disk.com</i></a> - since physical products have less return rates. It's a two-step - your internal release to your existing list is digital only, which then earns you income to do a physical product. (Otherwise, books can be produced with <i><a href="http://lulu.com/">Lulu.com</a></i> and disks with <i><a href="http://kunaki.com/">Kunaki.com</a></i> - but you're left shipping these products personally, much like Mike started out. However, that small inconvenience of direct shipping can give you the income to scale up your backend - worth considering.<br />
<ul>
<li>My 2nd alternative is <a href="http://1shoppingcart.com/packages" target="_blank">1shoppingcart.com</a></li>
</ul>
(This for various reasons, such as digital download security, and time they've been around.)This is $34/mo and does <strike>all</strike> almost all that Clickbank does in terms of a shopping cart <strike>and more</strike>, but misses the marketplace where affiliates can find you. It will take some study, but <a href="http://www.1shoppingcart.com/shopping-cart.html" target="_blank">says it can even send your email for you, as well as recruit affiliates</a>. Otherwise, you can do just as Dillard did with his <a href="http://robertworstell.magneticsponsoringonline.com/" target="_blank">Magnetic Sponsoring</a> and promote for your own affiliates. (Preliminary research shows <a href="http://www.paydotcom.com/compare.php" target="_blank">paydotcom</a> to be a good alternative - low [$0] cost starting as a vendor and expands to unlimited product lines - lots of additional features, such as the ability to sign up affiliates under your brand.)<br />
<br />
[<b>Update</b>: <strike>There's another alternative with <a href="http://jvzoo.com/" target="_blank">JVZoo</a>. Much cheaper than Clickbank. But misses the huge marketplace Clickbank has - and you have to do your own refunds, after your affiliate has already been paid.</strike> This changes yet again - <a href="https://www.digiresults.com/" target="_blank">DigiResults</a>. Because they are free (Clickbank has gone over to a monthly fee model) and also allow you to do physical products. They cover refunds and affiliate payments as well.]<br />
<br />
<b><a class="zem_slink" href="http://en.wikipedia.org/wiki/Email_service_provider" rel="wikipedia" target="_blank" title="Email service provider">Email Service Provider</a>:</b><br />
<ul>
<li><i><a href="http://icontact.com/">iContact.com</a></i> or <i><a href="http://aweber.com/">AWeber.com</a> </i></li>
</ul>
Most any will do, <a href="https://support.clickbank.com/entries/26002098-Capturing-Leads" target="_blank">providing they will integrate with Clickbank</a> (or *ahem* <a href="http://www.1shoppingcart.com/system/assets/packages.pdf" target="_blank">1shoppingcart</a>.)<br />
<br />
<b>Hosting Account:</b><br />
Godaddy is recommended, but there are others. You can even do it for free with Google's <a href="http://blogger.com/"><i>Blogger.com</i></a> - just transfer the domain name over to that blog. (You still have to pay <a class="zem_slink" href="http://maps.google.com/maps?ll=33.617409,-111.90477&spn=0.01,0.01&q=33.617409,-111.90477%20(Go%20Daddy)&t=h" rel="geolocation" target="_blank" title="Go Daddy">GoDaddy</a> about $11 annually to keep your domain name registered.)<br />
<br />
<b>Someone to create your lead pages</b><br />
They recommend <a href="http://leadpages.net/" target="_blank">Leadpages.net </a>- but this is another monthly expense you may not have to start with. Perhaps <a href="http://fiverr.com/">Fiverr.com</a> can get you a designer to do a decent one for you as a one-time expense. Then upgrade to Leadpages for their ability to do split-testing, etc. in order to increase conversion rates.<br />
<br />
If you only want to create video landing pages, like Kajabi, then the alternative looks to be VideoPlayer2 - which is a one-time purchase. <br />
<br />
<b>A monthly membership site:</b><br />
While they recommend <a href="https://www.kajabiapp.com/" target="_blank">Kajabi.com</a>, there are alternatives to this in various Wordpress plug-ins - however the point is that you don't want to be running your own site (it's a real pain, even if you know how to do it.)<br />
I did find <a href="http://imimpact.com/membership-and-product-delivery-kajabi-amember-nanacast-and-more/" target="_blank">this fairly comprehensive and comparative description</a> for membership solutions. His bottom line: the jury is still out. But you have choices. That author's work is based on running his own site. I'm ruling that out for both of us - for now.<br />
<br />
The hosted alternatives (<a href="https://www.kajabiapp.com/plans" target="_blank">Kajabi</a>, <a href="http://www.fusionhq.com/pricing" target="_blank">FusionHQ</a>, <a href="http://www.premiumwebcart.com/try-it-today.html" target="_blank">PremiumWebCart</a>, <a href="https://nanacast.com/pricing.php" target="_blank">Nanacast</a>) all really compete at that $97-99/mo range for enough features to grow. The chief use of all of these is to offer video-based sales format landing pages. (Kajabi is also <a href="http://imimpact.com/membership-and-product-delivery-kajabi-amember-nanacast-and-more/#kajabi" target="_blank">reviewed as having</a> a single product that you're pushing, a single look, etc.)<br />
<br />
One point that did come out of this last, that a proper membership backend will save you other fees (such as Clickbank wanting to charge you $45 set up fee <i>per product</i> and then take a slice out of every <i>single</i> sale.)<br />
<br />
<b>Note</b>: there are many, many Wordpress solutions. However, I've had problems with wordpress getting me kicked off hosting because it would jam their servers (plug-in conflicts.) If you aren't a die-hard techie who's been running your own sites for years, then get someone else to host your site. (I don't know at this writing that having Wordpress.com host your site will enable you to have a membership plugin running there - <a href="http://en.support.wordpress.com/plugins/" target="_blank">a fast search says "no"</a>.)<br />
<h3>
How to set up a home business</h3>
<br />
This isn't a substitute for the DVD's which Mike and Robert are planning to ship (10 video lessons with a 500 page manual + bonuses.)<br />
<br />
What I'm saying here is based on my decades (literally) of working in and around the online marketing scene. I've had my successes, just not (yet) the scale of Dillard and Hiersh. (Although I'm planning to get their course, anyway.)<br />
<br />
<blockquote class="tr_bq">
0. Do your homework and come up with your unique solution to a common problem, an elegant internet-based implementation, and your own rain-making (copywriting) skillsets.<br />
00. Create a digital product which can be printed later. Make it as professional as you can, but the main point is to make it <i>useful</i>. <br />
000. Work out your fulfillment - both immediate and scaling this. As Mike did, you can do digital downloads (as laid out below) to start with, then send out printed books you have created at the local quick-print shop, and then graduate up to <a href="http://disk.com/">disk.com</a></blockquote>
<blockquote class="tr_bq">
1. Get a domain name. Preferably, this is your own name, but it could be literally anything. Cost: about $14 per year.<br />
2. <strike>Set up a Blogger blog and assign that domain name to it - or</strike> get some decent hosting (about $7-10 per month) so you can set up a (free) Wordpress installation for your membership site, plus multiple Blogger blogs on the same domain - this is technical, but a better extension of your brand. Cost: <strike>$0 or</strike> about $10/mo.<br />
3. Get an email solution. Cost: about $20 per month.<br />
4. Get a shopping cart. I suggest Clickbank or JVZoo, <strike>1shoppingcart.com - cost: $34/mo (and say they cover emails for you.)</strike> Yes, eventually, you'll move to Infusionsoft. This gets you started. [<b>Update</b>: PayPal will get you started for $0, plus a fee from each sale.]<br />
5. Design your landing pages from your own expertise, using templates provided, or hire a fiverr.com helper. Cost: $5 one-time or $0.<br />
6. Decide on your membership site: <strike>either coughing up the $100 per month for a hosted solution, or</strike> hosting it yourself <strike>(depends on what you're comfortable with.</strike> Not having a membership site isn't really an option.) If you want to go with a hosted service, Cost: $100 per month (<a href="https://nanacast.com/pricing.php" target="_blank">Nanacast</a> recommended, even though it's got a learning curve. <a href="http://www.premiumwebcart.com/try-it-today.html" target="_blank">Premiumwebcart</a> also offers membership services at that level, but won't replace your shopping cart until $150/mo - however one review says it replaces Infusionsoft at the top end - $200/mo.)<b> [Update</b>: Found that Dillard disclosed that Elevation Group until just recently was running on "WishList" plug-in on a Wordpress backend. That's simply a $97 one-time investment, while WP is a free install with most hosting. However, that doesn't give you the ability to manage affiliates. Dillard uses Infusionsoft. JVZoo or Clickbank fills that need with a per sale fee.] </blockquote>
<br />
<b>We're now down to a $14 annual fee, plus $144/month. </b>[<b>Update</b>: Or <i>$97 one-time, $14 annually, $10 monthly</i>. And there's your per sale fees...]<br />
<br />
Later, you can upgrade to physical products, using something like Disk.com <br />
<br />
<b>Update</b>: <a href="https://nanacast.com/pricing.php" target="_blank">At the $147/mo tier</a>, Nanacast does the email, shopping cart, affiliate management for you. <a href="http://www.warriorforum.com/internet-marketing-product-reviews-ratings/76676-paypal-2co-clickbank-out-nanacast-looks-great-thoughts.html" target="_blank">And is well reviewed.</a> Hmmm...<b> </b>It's just-higher and top level of $247 gives you 2-tier affiliate action, which may or may not be vital.<b> </b><br />
<br />
Now, all of this is for you to review on your own. It looks great on paper. <a href="https://nanacast.com/howto.php" target="_blank">Nanacast has a "how-to" video page you should check out</a>. As well as a <a href="https://nanacast.com/testdrive.html" target="_blank">free trial offer</a>. (No, I don't have an affiliate account with them - maybe I should get one and change all these links... OK - <a href="http://nanacast.com/vp/96402/406700/" target="_blank">go here to sign up</a>.)<b><br /></b><br />
<br />
<h3>
Financing Your Home Business<b><br /></b></h3>
<br />
Separately, you'll need to set up your own financing to cover this action. Don't rob from your day job, but use that to support your family. Make the business pay for itself (with perhaps a small one-time personal "loan" to jump-start it.) I suggest following Mike's example of creating a "<a href="http://onlinemillionaireplan.com/top-mlm-companies/funded-proposal-network-marketing-leads.php" target="_blank">funded proposal</a>" by setting up some blogs which push affiliate products on a regular basis. Consider this as part of your homework on seeing how the online world really operates. Once your funded proposal is generating sufficient income to cover expanding your business, then you can take the next leap. (You can also set this up by selling ebooks, or an eBay store - many options.)<br />
<br />
<b>Caveat</b>: That "home business in 90 days" doesn't take into account learning the drive, focus, and hard-won "rain-making" skills you need in order to make that deadline. If you've already "failed" several times before this - and have studied the subject of marketing, which includes psychology and copywriting - then you should be set (as long as you studied your own failures honestly to learn from what you didn't know.)<br />
<br />
Dillard was 5 or 6 years in the MLM business, being part of nearly a dozen opportunities before he finally put it all together and "hit it big." Sure, he made a million in less than 18 months, but that's just the icing on the cake. <br />
<br />
Otherwise, without experience and knowledge under your belt, you are going to fail yet again and sit there sulking, being able to say that "Dillard is just a scammer." Because <i>you</i> weren't ready to take the plunge.<br />
<br />
The alternative is recognizing that you need some additional study and training - in that case, by <a href="https://ue143.infusionsoft.com/go/allaccess/PAPc405ebd5/" target="_blank">getting this course they offer now</a> so that you can study and re-study it so when you are ready to pull the cord, you can have success find you when you're ready.<br />
<br />
<h3>
In short (a summary):</h3>
You are going to need<br />
<ul>
<li>Capture page </li>
<li>Email Autoresponder</li>
<li>Sales Page</li>
<li>Shopping Cart</li>
<li>Thank You Page</li>
<li>Support Page</li>
<li>Fulfillment Page</li>
<li>Legal Disclaimers</li>
</ul>
My current scene, as of this research (and having gone through the Elevation Income materials completely now):<br />
<ul>
<li>Wishlist (membership) on a hosted Wordpress installation (because I know this geek stuff)</li>
<li>DigiResults (sales backend and affiliate sales)</li>
<li>AWeber (autoresponder)</li>
</ul>
<br />
Cost is then<br />
<ul>
<li>$10/mo. hosting, $14/yr. domain name</li>
<li>$20/mo. autoresponder</li>
<li>$97 one-time purchase of membership plug-in (Wordpress comes free with hosting.)</li>
<li>Per sales fee on transactions for affiliate sales.</li>
</ul>
Total: $30/mo. and $14/yr. recurring bills, plus a one-time $97 purchase.<br />
<br />
That will get me started.<br />
<br />
Sure, there are still other ongoing costs I have for living, such as courses and books, etc. The point is to get your business up for next to nothing and making its own way.<br />
<br />
The point of this blog post is to help you get started without investing heavily in monthly overhead while your sales ramp up. You can move your content over there later. Right now, just get started with the minimal investment and recurring bills.<br />
<br />
When you have your six/seven/eight-figure income, you can do whatever you want - but that is what financial freedom is all about.<br />
<br />
- - - -<br />
<br />
<b>There's your review of Mike Dillard and Robert Hirsch's Elevation Income system. </b><br />
<br />
The subject has a great deal more details, but this blog post has (over)run long enough.<b> </b><br />
<b><br /></b>
Bottom line of this say there's several options which can replace most if not all of what Dillard and Hirsch recommend.<b> </b>I don't know that more research wouldn't turn up something in addition. My point is to get you started with the best return for your necessarily minimal investment. And having everything under one roof is both eggs-in-one-basket approach, as well as a single interface for all your work.<br />
<br />
The Elevation Income offer opens tomorrow, for about a week. I'd suggest you take them up on it if you're ready. Even if you just want to study how they put it together.<br />
<br />
See you up the line.<br />
<br />
<br />
PS. <a href="https://ue143.infusionsoft.com/go/allaccess/PAPc405ebd5/" target="_blank">It's LIVE - you and I can get our copies NOW!</a><br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0tag:blogger.com,1999:blog-5325096255003079884.post-12888997323583765962013-10-14T07:03:00.000-05:002013-10-14T07:03:00.986-05:00What's Mike Dillard Up to Now?<h2>
<a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/">This is all happening a bit fast - but becoming a millionaire shouldn't take forever...</a></h2>
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Here is where I have to apologize.<br />
<br />
You see, I heard about this coming out earlier, but was skeptical. If you've been burned as many times as I have, you'll be "once burnt, twice shy" too.<br />
<br />
But then I watched the <a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">videos</a>.<br />
<br />
<br />
<h3>
The problem in earning extra income online is that it can take years to learn this stuff - even if you don't get suckered meanwhile.</h3>
<br />
The solution is having a <b>trusted mentor</b> - one that's been there, done that - who can ask you just the right, pointed questions and show you where to look for answers.<br />
<br />
You want to follow people, not just because they look and sound authoritative, but because they have a track record of creating the same success that you want.<br />
<br />
<b>Mike Dillard </b>is known for becoming a millionaire in his late 20's from his spare bedroom with Network Marketing. (That's his <a href="http://onlinemillionaireplan.com/magneticsponsoring/magnetic_sponsoring.php" target="_blank">Magnetic Sponsoring product-line</a>.) <br />
<br />
What to do with all those millions became his next question, so he started Elevation Group - and made 8 figures with this as well.<br />
<br />
However, it just doesn't quit. Dillard has always been all about help. He wants people to succeed. He wants people who are willing to learn, apply that knowledge, and work hard - to get the millions they earn. Mike also considers that it doesn't have to take a lot of time.<br />
<br />
So he's starting this Elevation Income.<br />
<br />
The reasoning behind this is simple: retirement and the jobs market isn't what it used to be.<br />
<br />
They sent out a survey and asked people an interesting question…<br />
"How much money do you have left over each month to invest, after you pay all of your bills?"<br />
<br />
The results? A bit of a shock, perhaps:<br />
<br />
<ul>
<li>4,532 people responded and <b>62% said they had less than $500</b> left each month after their bills! </li>
</ul>
<br />
After digging into some more data, they found that<i> 57% of Americans have less than $25,000 in total savings</i>.<br />
<br />
Other data came up that <i>most people couldn't quickly raise $2,000 to cover an emergency</i>.<br />
<br />
<h3>
How to you expect to "comfortably retire" when you are worrying about money every month?</h3>
<br />
In order to do something about it, so they're holding a free training
series this week called "Elevate Your Income," and their goal is
simple:<br />
<br />
<ul>
<li>They're going to show you how you
can substantially increase your monthly income by starting a simple, profitable
business <i>within the next 90 days</i>, in almost any industry you want, while also
addressing the many pitfalls, questions, and doubts that can come with this
subject matter.</li>
</ul>
<br />
Here's why these guys know their stuff: <br />
<ul>
<li>Mike started his first business when
he was dead-broke and waiting tables, and that business has gone on to produce
more than $25,000,000 in revenue.</li>
<li>Robert sold one of his first
businesses to Expedia when he was in his 20's.</li>
<li>36 months ago, they started a second
business, which produced over $3.2 Million in their first <u>7 days. </u></li>
</ul>
<br />
And the best part? They've boiled
their process down into a simple, 3 step formula they're going to teach
everyone during this free training series. <br />
<br />
What they are promising to produce - if you want a simple, step-by-step,
A to Z plan on how to start and build a successful business - is a course on EVERYTHING… From
how to come up with a million dollar idea, to scaling up your business to
multiple 7 or 8 figures and everything in between.<br />
<br />
After I've seen these video (plus some insider skinny I'll share over the next few days) I can believe what they are about to release.<br />
<br />
<br />
If you want to radically improve your income, catch up by <u><span style="color: blue;"><a href="https://ue143.infusionsoft.com/go/evi/PAPc405ebd5/" target="_blank">watching this free training series</a></span></u> Mike and Robert are holding on how to do exactly that. <br />
<br />
See you on the other side.<br />
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robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com1tag:blogger.com,1999:blog-5325096255003079884.post-8090729579325029972013-09-28T18:57:00.001-05:002013-09-28T18:57:33.784-05:00Hello World!<h2>
Just wanted to let you know we're here.</h2>
<br />
A lot to tell you about Elevation Group by Mike Dillard. Spreading the news about how the rich keep their money - not what most people know...robertworstellhttp://www.blogger.com/profile/16109419616754661835noreply@blogger.com0